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Diesel Cam - Try Denim, Upload to Facebook in Stores

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FullSIX Group
FullSIX Group

How to bring Facebook to the sales point offering clients the opportunity to share their Diesel moments.

TechnologyNews & Politics
1 of 9
Diesel – Diesel Cam(launchthe 1st of april 2010) BRIEF Toreconnectwiththe target Makeyoungeritsperception in Spainwiththeircore target (18-24) Develop a new and innovativeexperience in store Offer and addedvalueontheconsumerspurchaseprocess
SOLUTION Bring Facebook tothe sales pointofferingclientstheopportunity to share their Diesel moments RESULTS Anaverage of 25 photostaken per day
Diesel Cam – Try on denim in-store
Diesel Cam – Upload to Facebook
Diesel Cam – Try on denim in-store
Diesel Cam – Try on denim in-store
Diesel CAM - Trailer

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Diesel Cam - Try Denim, Upload to Facebook in Stores

  • 1.
  • 2. Diesel – Diesel Cam(launchthe 1st of april 2010) BRIEF Toreconnectwiththe target Makeyoungeritsperception in Spainwiththeircore target (18-24) Develop a new and innovativeexperience in store Offer and addedvalueontheconsumerspurchaseprocess
  • 3. SOLUTION Bring Facebook tothe sales pointofferingclientstheopportunity to share their Diesel moments RESULTS Anaverage of 25 photostaken per day
  • 4.
  • 5. Diesel Cam – Try on denim in-store
  • 6. Diesel Cam – Upload to Facebook
  • 7. Diesel Cam – Try on denim in-store
  • 8. Diesel Cam – Try on denim in-store
  • 9. Diesel CAM - Trailer