The document discusses how Lufthansa, one of the world's largest airlines, used Frontify to improve brand consistency across its vast global operations. Lufthansa's previous brand management platform made sharing and accessing branding guidelines difficult. This led to an inconsistent brand appearance between departments. Frontify provided tools to centralize Lufthansa's style guide, workspaces, and branding assets. Over 1100 Lufthansa employees now use Frontify to streamline design processes, simplify feedback, and ensure brand consistency throughout the company's different departments and projects.