A presentation I gave for unleash+ 2023

1. PICKINGTHERIGHT
BUSINESSMODEL?
AKA: WHAT’S THE BEST WAY TO SUSTAIN MY STARTUP…

2. ABOUTME:
FRANCK NOUYRIGAT (LINKEDIN) / MS IN CS (ECE/ENSMP) AND BIZ (HEC FRANCE)
10 YEARS IN CONSULTING (PWC / ORACLE) - 13 YEARS AS A FOUNDER / “TEACHING” ENTREPRENEURSHIP + RESEARCH (KAUFFMAN FOUNDATION)
T: @PEIGNOIR / I:@PEIGNOIR2
WARNING:THISISNOTASCIENCE
…ATBESTANART!STAYCREATIVE

3. 1. HOW WE GOT THERE…
2. A QUICK HACK TO FIND THE RIGHT BUSINESS MODEL
3. A PRACTICAL EXAMPLE
4. Q&A | STOP ME ANYTIME!!
AGENDA

4. HOWWEGOTTHERE
SOMEHISTORY-MODELS
THE NECESSARY BORING PART (SORRY)

5. BIZISMADEOFPEOPLE!
? ?
?
FOUNDER(S)
STARTUP
(SEARCHMODE)
SMALLBIZ/
NONPROFIT
CUSTOMERS
PRODUCT
MVP
MVP
MVP
LARGEBIZ/
NONPROFIT
PRODUCT1
PRODUCT2
PRODUCT3
CUSTOMERS
NOMOREBIZ…
100%WILL
ENDTHERE
YOUAREHERE!

6. TOMAKESENSEOFTHIS,GETTINGBETTERATIT
MANKINDINVENTED:
MONEY (INFORMATION SYSTEM - RESOURCE ALLOCATION) - 5000+ years ago - many innovations since…
ACCOUNTING (TO KEEP TRACK OF INFORMATION) - 5000 years ago - Mesopotamia
STOCK EXCHANGE (MODERN SENSE) - ALLOW INVESTMENT - 1602 (Dutch East India Company)
LEGAL ENTITIES (TO TAX THEM) - 19th century
ECONOMICS (MICRO - MACRO) TO STUDY HUMAN INTERACTIONS - 18th century
MANAGEMENT - TO BUILD BIG ROADS / CANALS … 19th century (CEO structure)
MARKETING - TO SELL TO MANY .. early 20th century
2000s : STARTUPS ARE NOT SMALL LARGE CORPS (The end of business planning)
AND IT WILL KEEP EVOLVING (E.G SOCIAL IMPACT CORP..)- (AI FOUNDERS? 21st century)

7. THEARTOFSTARTUP…
STARTUPISABOUTSEARCHINGASTABLEBUSINESSMODEL
SPRINT/LEANSTARTUP
CUSTOMERDISCOVER/
MAINLYLUCK
(NOTTODAY’STOPIC)
TODAY
MONEYIN>MONEYOUT

8. TYPESOFSTARTUPS
Lifestyle Startups: Work to Live Their Passion
Scalable Startups: Born to Be Big
Social Startups: Driven to Make a Difference
Small Business Startups: Work to Feed the Family
Buyable Startups: Born to Flip

9. HOWITSTARTS…
🤑 🤓
😍
THINGS YOU RE GREAT AT (AS A TEAM)
YOUR UNFAIR ADVANTAGES
(NO ONE TALKS ABOUT THAT ONE)
THINGS YOU LOVE AND CARE ABOUT
THINGS PEOPLE
ARE WILLING TO
PAY FOR
📦
PRODUCT

10. START WITH IN SEARCH OF
EMPLOYEE
FOUNDER
INVESTORS
🤑 🤓 😍
😍 🤓 🤑
😍 🤑 🤓

11. THE BUSINESS MODEL CANVAS
WHAT’SABUSINESSMODEL?

12. EXAMPLE

13. THESURPRISINGTRUTH:
NONPROFITSGENERATEPROFIT
-NONPROFIT=NOEQUITY
-NONPROFIT=INDIRECTVALUEORLONGTERMIMPACT(>10YEARS)
INVENTED (LIKELY) IN A POST RELIGIOUS/KING WORLD TO SEPARATE CHARITIES FROM BU
(AS REVENUE TAX GOT INVENTED) -1853 U.K BEFORE USED TO BE CHARITIES (CHURCHES
THOUSANDS OF YEARS / AND STILL)

14. QUICKHACK
“FIND ANDCOPYBM”

15. ALAZY/EASY IS MY BIZ
NEW / NEVER
BEEN DONE
BEFORE?
YES NO
1% 99%
CHECK
COMPETITOR
/ SIMILAR BM
CHECK
BM
OF OTHERS
ADAPT
TO YOUR
MARKET
AND YOUR
TALENT / UNFAIR
ADVANTAGES
APPROACHTO
FINDHOWTO
MAKE$$

16. FIND YOUR ENEMY!

17. DON’T MIX BIZ MODEL WITH BIZ … ALL BIZ ARE UNIQUE OFC (LOCATION / TEAM …)
WARNING:NEWBM!=UNIQUE
EG: LAUNCHING SH*TAGRAM :)
IS IT NEW??? -> NO

18. EXAMPLEOFTYPEOFBIZWITHGPT4!

19. NOBSEXAMPLE:ELECTIS

20. (MY CURRENT STARTUP)
EXAMPLE:ELECTIS
PHASE ONE: WE BUILT A NON PROFIT / PROTOTYPE -> GOT A GRANT!
PHASE TWO: WE HAVE NON PAYING CUSTOMERS -> MORE GRANT
PHASE THREE: WE HAVE A PAYING CUSTOMER (TOOK A YEAR!)
PHASE FOUR: SHIFT TO A FOR PROFIT GET MORE CUSTOMER
PHASE FIVE: RAISING / WE NEED NEW CUSTOMER
PHASE SIX: FOUND A NEW BIZ / LOOKING AT COMPETITION …

21. EXAMPLEOFTYPEOFBIZWITHGPT4!
THENCHECKIFREAL
ANDDIVE…
-OGSTORY
-PRICING
-FOUNDERS
QUICKTIP…LOOK50+YEARSAGO!

22. ELECTISCURRENTSTAGE
1. FUNDRAISING FOR GROWTH
2. BACKUP PLAN IS BOOTSTRAPPING
CUSTOMER
RELATION
ELECTIS
LEGAL
STRUCTURE
REVENUE
SOURCES
BIZ MODEL
B2B
B2B2B
(Partnership)
E-Voting for French
company to elect
their representative
For pro
f
it and non
pro
f
it (hybrid)
Grants for open
source dev
B2B Contracts
Business Angels
(raising 750k)
SAAS / Consulting
goal is 80/20
Currently 30/70

23. QUESTIONS?