23. Social Media is the biggest shift
Since the Industrial Revolution
24. Social media
Describes the online tools that people use
to share content, profiles, opinions,
insights, experiences, perspectives and
media itself, thus facilitating conversations
and interaction online between groups of
people.
25. How long did it take to reach 50
million users?
Telephone : 74 years
Radio : 38 years
Personal Computer: 16 years
Internet: 2 years
Social Media: almost 1 year
29. • Created by Dustin Moskovitz and Mark Zuckerberg in 2004 as
a way for their fellow Harvard students to stay in touch.
• Over 1.01 billion active daily users on average (sept. 2015)
• Provided in over 70 languages
• More than 10 billion minutes are spent on the Facebook
homepage everyday
30. Avenues and Opportunities for Colleges and
Universities to Leverage
Recruiting
Promoting, Publishing and Connecting
Office Hours via Facebook
Emergency Services and Notification
Alumni Engagement
35. Emergency Services and Notifications
Waterfall’s AlertU emergency
notification system already enables
colleges to send text messages to
students, faculty and staff in the event
of a campus emergency. The system
is integrated into current emergency
action plans quickly and easily,
enabling an additional communication
channel that delivers vital information
to registered users, students, faculty
and staff at colleges across the
country
40. Tweet about upcoming due dates or
assignments. One of the simplest ways that
teachers can use #Twitter involves setting up
a feed dedicated exclusively to due dates,
tests or quizzes.
Provide the class with a running news feed.
Subscribe to different mainstream and
independent news feeds with different biases
as a way to compare and contrast how
different perspectives interpret current events
and issues.
Create a career list. Set up an interesting
assignment requesting that students set up
Twitter for education lists following feeds
relevant to their career goals and keep a daily
journal on any trends that crop up along the
way.
Coordinate assignments.
Rather than keeping up with an e-mail train,
students can use Twitter to collaborate on
different projects and keep a quick reference
on any changes.
41. Connect with the community. Partner up with
local government or charitable organizations
and use education Twitter to reach a broad
audience discussing the latest cultural or
educational events
Ask questions. Monica Rankin at University
of Texas-Dallas uses Twitter as a way for her
students to keep a running stream of
questions going during lectures
Take and share notes. Classrooms with
enough resources can allow students to tweet
their own notes during lessons and share with
their peers – perhaps even printing them out
for home use if they do not have internet
access.
Facilitate research. Typing keywords into
Twitter’s search engine wields every
microblog entry on the subject, providing an
excellent way for students to research ideas,
opinions and movements as they happen.
On a typical day of classes, college students are still more likely to use a laptop than a tablet or smartphone, according to a survey on mobile device use sponsored by Pearson. The survey, conducted by Harris Poll, found smartphone use growing almost as common as laptop use, however. Nearly nine in 10 students surveyed, or 89 percent, used a laptop on a regular basis, compared to 83 percent who said they used a smartphone.
https://www.insidehighered.com/quicktakes/2014/09/11/smartphone-use-rising-fast-among-college-students
Teens now spend more time Listening to or watching media on their cellphonesthan talking on them. http://psychcentral.com/news/2014/08/31/new-study-finds-cell-phone-addiction-increasingly-realistic-possibility/74312.html
To meet this demand for education in social media strategy, several top business schools are incorporating courses on social networks into their M.B.A. curriculums. These include Harvard Business School; London Business School; Insead, the international business school based in Fontainebleau, France; and the École des Hautes Études Commerciales, known as H.E.C., in Paris.
In order to leverage social media for recruiting to the fullest colleges and universities need to ensure their presence is noticed. In the end “CONTENT” is King and these institutions must ensuring that Recruiting information is:
Relevant, Up-to-date, Useful, and Interesting.
Also Students need to be wary of their online image or presence. Just as employers are now using the social media to research candidates, universities are using it to research their prospective students.
Colleges are even reviewing prospective students posted pictures to ensure the individuals they are selecting are on contributing to illicit activities.
http://elearningindustry.com/the-facebook-guide-for-teachers
http://mashable.com/2011/10/17/facebook-marketing-colleges-universities/#3yNMHp_2z8qu
More schools are using social media to publish articles about academic achievements and athletic events. Keeping students engaged and informed about all the various opportunities offered.
With busy schedules of students and faculty, Facebook provides a forum for topics to be introduced, questions to be asked, and answers to be provided.
Most often video is posted on the research topic, blog posts are where questions are asked used to describe the topic of research and follow up video answers commenting specifically on the questions follow.
This method benefits both the student and the faculty in that Students can see all the questions and answers asked. Faculty no longer need to answer a question more than once, as their information in now available for every student to review.
Colleges and Universities are extending the reach of their social networking efforts to include one of their most powerful resources, their Alumni
Through the use of social media Alumni can benefit in the areas of:
We have all heard the horrific tales of on campus violence and shooting rampages.
Using text messages, twitter, and Facebook students and faculty can be immediately have an emergent situation brought to their attention. This type of information can be invaluable in a true emergency. With sprawling campuses and disconnected constituents, social media is the only mechanism to achieve speed of deliver and accuracy in information during emergency situations
