9 Obsolete Digital Marketing Strategies You Should Ignore


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The world of digital marketing is constantly evolving, making it difficult for trailer industry professionals to keep up. While it’s difficult to know exactly what TO do with your marketing initiatives, there is a quick list of strategies and tactics NOT to do. Formic Media President & Founder, Kent Lewis, will outline 9 digital marketing strategies that you should avoid. This webinar will cover a variety of outdated digital techniques you can safely ignore, including QR codes, gaming product reviews and keyword-based website optimization. From this presentation, you will be able to transform your marketing for 2014 and beyond.

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9 Obsolete Digital Marketing Strategies You Should Ignore

  1. 1. 9 Obsolete Digital MarketingStrategies You Should IgnorePresented by:Kent LewisPresident & FounderFormic Media, Inc.www.formicmedia.com
  2. 2. Formic BackgroundLaunched in 2008 to service small business & partnersSpecializes in local search & social media marketing100% of Account Team Google AdWords Certified7 employees & 30+ clientsFocus on education via monthly Seminar Series
  3. 3. 2010 Obsolete digital marketing strategies2013 Digital marketing strategies you should ignoreConclusionResourcesQ&AAgenda
  4. 4. Building a ‘digital’ marketing teamDesigning a website via committeeManaging campaigns via impressions, clicks or budgetsOutsourcing social media managementDoing “black hat” search engine optimization (SEO)Renting email listsDelivering unsegmented/untargeted messages2010 Obsolete Digital Marketing Strategies
  5. 5. 1. QR Codes Does it solve a problem? Is there a better alternative? Vanity URLs, NFC, apps
  6. 6. Relying on Keyword SEO Keyword density is out “Not Provided” pervasive Context is king (citations)
  7. 7. Content for Content’s Sake Not everyone is Red Bull It starts with a Smart Phone Think multi-media & timely
  8. 8. Untargeted Retargeting Remarketing can be costly Segment & personalize Cap frequency & vendors
  9. 9. Avoiding Landing Page Testing Opportunity to double revenue? Cut costs & increase ROI Requires time & money
  10. 10. Ignoring Personalization Segment your audiences Preferences vs. behavior Sales & marketing automation
  11. 11. Underestimating Video (& audio) Ultimate storytelling medium 1 HD video = 4 form factors YouTube 2nd most popular engine
  12. 12. Gaming Reviews & Buying Followers Buying/incentivizing reviews Purchasing fans, followers & Likes Customers & platforms are smart
  13. 13. Utilizing the Wrong Metrics Understanding objectives Mapping metrics & goals It’s all relative, Einstein
  14. 14. Total Likes, Followers, Fans, etc.Velocity of updatesSentiment (via algorithm)Over-simplifying (Klout)Quantity over qualityCommentsGoogle +1sImpressionsDownloadsWhat Not To Measure in Social Media
  15. 15. Use QR codes wisely, if at allOptimize for context, not just keywordsCreate compelling, unique, timely and valuable contentTarget your retargeting campaigns carefullyDevelop responsive-designed landing page campaignsPersonalize content where possible, based on behaviorIncorporate video (& audio) into your marketing mixEarn reviews properly: exceptional products & servicesUnderstand your customers via relevant data & metricsConclusion
  16. 16. ResourcesArticles9 Marketing Strategies You Must Stop Using - NowHow Googles Panda and Penguin are Affecting Your Sites RankingsThe 9 Dumbest Ways to Measure Social MediaTurn Website Visitors into Customers via Conversion Optimization5 Digital Trends You Need to EmbraceThe Ultimate Guide to Video Marketing on YouTubeThe Social Media Metrics That Truly MatterWhy You Should Fire Your Social Media Marketing ManagerSocial Media (Marketing) Evangelist Job DescriptionAnvil Media WhitepapersThe Marketer’s Guide to Optimizing Your Web Content for Search EnginesThe Marketer’s Guide to Getting Started with Pay-Per-Click MarketingThe Advanced Guide to Pay-Per-Click (PPC) MarketingThe Marketer’s Guide to Getting Started with Social Media MarketingThe Marketer’s Guide to Location-Based Social NetworkingThe Search Engine Marketer’s Guide to Google Analytics
  17. 17. Sign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Visit our SlideShare account for past Seminar presentationsReach out to us with questions & marketing opportunitiesVisit our booth at NATDA Trade Show in SeptemberKent LewisPresident & FounderFormic Media, Inc.Kent@FormicMedia.comwww.FormicMedia.comQuestions & Answers