The world of digital marketing is constantly evolving, making it difficult for trailer industry professionals to keep up. While it’s difficult to know exactly what TO do with your marketing initiatives, there is a quick list of strategies and tactics NOT to do. Formic Media President & Founder, Kent Lewis, will outline 9 digital marketing strategies that you should avoid. This webinar will cover a variety of outdated digital techniques you can safely ignore, including QR codes, gaming product reviews and keyword-based website optimization. From this presentation, you will be able to transform your marketing for 2014 and beyond.

1. 9 Obsolete Digital Marketing
Strategies You Should Ignore
Presented by:
Kent Lewis
President & Founder
Formic Media, Inc.
www.formicmedia.com

2. Formic Background
Launched in 2008 to service small business & partners
Specializes in local search & social media marketing
100% of Account Team Google AdWords Certified
7 employees & 30+ clients
Focus on education via monthly Seminar Series

3. 2010 Obsolete digital marketing strategies
2013 Digital marketing strategies you should ignore
Conclusion
Resources
Q&A
Agenda

4. Building a ‘digital’ marketing team
Designing a website via committee
Managing campaigns via impressions, clicks or budgets
Outsourcing social media management
Doing “black hat” search engine optimization (SEO)
Renting email lists
Delivering unsegmented/untargeted messages
2010 Obsolete Digital Marketing Strategies

5. 1. QR Codes
 Does it solve a problem?
 Is there a better alternative?
 Vanity URLs, NFC, apps

6. Relying on Keyword SEO
 Keyword density is out
 “Not Provided” pervasive
 Context is king (citations)

7. Content for Content’s Sake
 Not everyone is Red Bull
 It starts with a Smart Phone
 Think multi-media & timely

8. Untargeted Retargeting
 Remarketing can be costly
 Segment & personalize
 Cap frequency & vendors

9. Avoiding Landing Page Testing
 Opportunity to double revenue?
 Cut costs & increase ROI
 Requires time & money

10. Ignoring Personalization
 Segment your audiences
 Preferences vs. behavior
 Sales & marketing automation

11. Underestimating Video (& audio)
 Ultimate storytelling medium
 1 HD video = 4 form factors
 YouTube 2nd most popular engine

12. Gaming Reviews & Buying Followers
 Buying/incentivizing reviews
 Purchasing fans, followers & Likes
 Customers & platforms are smart

13. Utilizing the Wrong Metrics
 Understanding objectives
 Mapping metrics & goals
 It’s all relative, Einstein

14. Total Likes, Followers, Fans, etc.
Velocity of updates
Sentiment (via algorithm)
Over-simplifying (Klout)
Quantity over quality
Comments
Google +1s
Impressions
Downloads
What Not To Measure in Social Media

15. Use QR codes wisely, if at all
Optimize for context, not just keywords
Create compelling, unique, timely and valuable content
Target your retargeting campaigns carefully
Develop responsive-designed landing page campaigns
Personalize content where possible, based on behavior
Incorporate video (& audio) into your marketing mix
Earn reviews properly: exceptional products & services
Understand your customers via relevant data & metrics
Conclusion

16. Resources
Articles
9 Marketing Strategies You Must Stop Using - Now
How Google's Panda and Penguin are Affecting Your Site's Rankings
The 9 Dumbest Ways to Measure Social Media
Turn Website Visitors into Customers via Conversion Optimization
5 Digital Trends You Need to Embrace
The Ultimate Guide to Video Marketing on YouTube
The Social Media Metrics That Truly Matter
Why You Should Fire Your Social Media Marketing Manager
Social Media (Marketing) Evangelist Job Description
Anvil Media Whitepapers
The Marketer’s Guide to Optimizing Your Web Content for Search Engines
The Marketer’s Guide to Getting Started with Pay-Per-Click Marketing
The Advanced Guide to Pay-Per-Click (PPC) Marketing
The Marketer’s Guide to Getting Started with Social Media Marketing
The Marketer’s Guide to Location-Based Social Networking
The Search Engine Marketer’s Guide to Google Analytics

17. Sign up for our monthly email newsletter
Read our blog or follow us on Twitter (@FormicMedia)
Visit our SlideShare account for past Seminar presentations
Reach out to us with questions & marketing opportunities
Visit our booth at NATDA Trade Show in September
Kent Lewis
President & Founder
Formic Media, Inc.
Kent@FormicMedia.com
www.FormicMedia.com
Questions & Answers