3. 3
Company
Forjas Taurus S.A.
• LARGEST MANUFACTURER OF REVOLVERS
• LEADING NATIONAL HELMETS’ PRODUCTION
• BRAZILIAN COMPANY WITH METAL INJECTION
MOLDING TECHNOLOGY
4. 4
Company
1980 – Beretta
1982 – IPO
1983 –Taurus International
1985 – Taurus Ferramentas
1986 – Induma
1988 – Taurus Holdings
2000 – Taurus Capacetes
2004 – Famastil
2004 – Máquinas-Ferramenta
2006 – Taurus Helmets
2006 – Launch of “The Judge”
2008 – Taurus Inv. Imobiliários
2008 – Rossi – Armas longas
2008 – Metus
2010 – Taurus Blindagens Nordeste
2011 – Jul:IAdmission to Nível 2
BM&FBOVESPA
– Oct: Acquisition ofSteelInject
– Dec: Segregation of business
industries into guns and metallurgy
and plastics
– Election of new IRO.
2012 – Heritage Manufacturing Inc.
Acquisition
– Divestiment TMFL
– Relocation of the long gun and MIM
sites to São Leopoldo / RS
2013 – Diamondback – Global distribution
- Starting Lean Manufacturing in long
guns facilities
- Steelinject in São Leopoldo
- Shutdown of Forgery for others
00´s
30´s
70´s
80´s
90´s
1939 – Forjas Taurus
1970 – Control to foreign investors
1977 – Forjas Taurus by Polimetal
1991 – Champion’s assets
1997 – Rossi – Revólver
(use of the brand.
technology. assets and
productive processes)
1999 – Pollymer and titanium
guns
5. 2014 Facts
• Election of the Board of Directors by the multiple voting process at the
AGM realized on 06/27/14 and amend the Bylaw, increasing from 7 to 9
members with names linked to a strong experience in Corporate
Governance and Management;
• Tenure of the new Board of Directors on 07/17/14, elected Mr. Jório
Dauster and Mr. Ruy Lopes Filho as Chairman and Vice-Chairman,
respectively; also appointed the members of the Advisory Statutory
Committees of the Board: Audit and Risk, Remuneration and People
Development and Management and Corporate Governance Committee.
5
Company
6. • Actions for operational improvement: a process and products review in
order to reduce costs and expenses, measured by indicators that show a
reduction in staff and product portfolio (from 5,500 SKUS on Dec/13 to 400
on Dec/14);
• Actions for administrative improvemet: implementation of new ERP
modules, review of the entire value chain, balancing costs and the structure
of products and local and international sales, aiming to better internal
controls and compliance with market requirements;
6
Company
2014 Facts
7. • Trends and benefits of these transformations:
• Results-oriented strategic focus in the medium and long term;
• Resumption slow but gradual and continuos of the Company’s
perfomance, according to market conditions and productivity;
• Projects seeking greater productivity, quality and profitability;
• Recovery of margins and profitability;
• Continuos pursuit of maximazing shareholder value added; and
• Benefits will come through structural changes, causing the Company
to re-grow consistently and sustainably.
7
Company
2014 Facts
8. • Capital Increase
8
Company
• After two rounds of leftovers and period of review, 48,522,214
common shares and 85,703 preferred shares have been
subscribed, of the total of 48,528,020 common shares and
97,056,038 preferred shares, without par value, to be issued by
the Company;
• With the end of the review period, the subscribed shares
totaled BRL 67.078.925,46;
• The process of capital increase was completed and an
Extraordinay General Meeting has been convened for 08/20/14
in order to resolve their approval.
2014 Facts
10. Capital Increase
Schedule Part 1
10
Company EVENT DATE
EGM – capital increase approval 04/29/2014
Notice to Shareholders on CVM system 05/05/2014
Notice to Shareholders on newspapers 05/06/2014
Cutoff date of the shareholders still had preemptive rights 05/27/2014
Beginning of the period of preemptive rights 05/28/2014
Date that the shares were ex-subscription rights 05/28/2014
End date of preemptive rights 06/27/2014
Beginning of 1st apportionment of leftovers 07/04/2014
End of 1st apportionment of leftovers 07/10/2014
11. 11
Company EVENT DATE
Beginning of 2nd apportionment of leftovers 07/14/2014
End of 2nd apportionment of leftovers 07/18/2014
Beginning of Review Period of Subscriptions 07/24/2014
End of Review Period of Subscriptions 07/30/2014
Convening the EGM for approval of the capital increase –
CVM system
08/04/2014
Convening the EGM for approval of the capital increase –
newspapers
08/05/2014
08/06/2014
08/07/2014
EGM capital increase confirmation 08/20/2014
Capital Increase
Schedule Part 2
12. Board of Directors
Chairman: Jorio Dauster Magalhães e Silva
Vice-Chairman: Ruy Lopes Filho
André Ricardo Balbi Cerviño
Durval José Soledade Santos
Fernando José Soares Estima
João Verner Juenemann
Luis Fernando Costa Estima
Luiz Felix de Freitas
Manuel Jeremias Leite Caldas
Tax Board
Amoreti Franco Gibbon
Alternate: Edgar Panceri
Juliano Puchalski Teixeira
Alternate: Carlos Eduardo Bandeira de
Mello Francesconi
Marcelo de Deus Saweryn
Alternate: Lisiane Miguel Wilke
Mauro César Medeiros de Mello
Alternate: Roberto Hesketh
Reinaldo Fujimoto
Alternate: José Airton Veras Carvalho
12
Company
Statutory Board
André Ricardo Balbi Cerviño
Eduardo Feldmann Costa
Eduardo Ermida Moretti
Dóris Beatriz França Wilhelm
Board
14. CorporateGovernance
14
Company
100% OF TAG ALONG
(ORDINARY AND PREFERRED)
35% PAYOUT
(SEMIANNUAL)
PREFERRED VOTING RIGHTS
(IMPORTANT SUBJECTS)
40% INDEPENDENT BOARD
(MINIMUM)
15. ON 47,137,539 33.3%
PN 94,275,078 67.3%
TOTAL 141,412,617 100.0%
Dec 31st
, 2013 Jul 31st
, 2014*
TOTAL ON PN TOTAL ON PN
PREVI 24% 14% 29% 24% 14% 29%
LFCE E ESTIMAPAR 15% 44% 0% 15% 44% 0%
CBC 0% 0% 0% 5% 15% 1%
FIGI FIA 3% 9% 0% 3% 9% 0%
GERAÇÃO FUTURO 2% 7% 0% 0% 0% 0%
TREASURY 9% 6% 10% 9% 6% 10%
FREEFLOAT 47% 20% 61% 46% 27% 56%
15
July 31st, 2014
Company
Shareholders
* without any effects of the capital increase
underway, since it is not approved yet.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2009
2010
2011
2012
2013
jul/14
ASSETS / FUNDOS
CLUBES DE
INVESTIMENTOS
FUNDAÇÕES E
SEGURADORAS
ESTRANGEIROS
PESSOA FISÍCA
PESSOA JURÍDICA
ASSETS / FUNDS
INVESTMENTS
CLUBS
FOUNDATION
AND SECURITIES
FOREIGN
SHAREHOLDERS
INDIVIDUAL
INVESTORS
LEGAL ENTITY
16. 16
INVESTOR RELATIONS
OFFICER
Dóris B. F. Wilhelm
VP ADMINISTRATIVE AND
FINANCE
Eduardo Feldmann Costa
SHAREHOLDERS
BOARD OF
DIRECTORS
CHIEF EXECUTIVE
OFFICER
André Balbi
TAURUS HOLDINGS INC.
CEO
Anthony Acitelli
INTERNAL AUDIT
COMITEES
LAW MANAGER AND
BOARD SECRETARY
Simone Baguinski
COMPENSATIONAL AND
PERSONNEL
DEVELOPMENT
AUDIT AND RISKS
MANAGEMENT AND
CORPORATE
GOVERNANCE
VP SALES AND
MARKETING
Eduardo Moretti
HELMETS AND PLASTICS
GENERAL MANAGER
Fernando Gonçalves
TAX BOARD
INDUSTRIAL OPERATIONS
EXECUTIVE OFFICER
Eduardo Rácz
ORGANIZATIONAL STRUCTURE
SUPPLY CHAIN
EXECUTIVE OFFICER
Marco A. Harzheim
27. 27
Public Security
Private Security
Others
Brazil CONSUMER
MARKET
• Hobby / Collector
• Sports / Hunting
• Civilian /Others
Public Security
Private Security
UNITED
STATES
MAIN CONSUMER
MARKETSDefense &
Security
28. 28
2012
FIELD & STREAM BEST OF THE BEST AWARD
TAURUS TRACKER 992
2011
NRA: HANDGUN OF THE YEAR
PT 740 SLIM
2013
MANUFACTURER OF THE YEAR
TAURUS INTERNATIONAL MFG, INC.
AWARDS
Defense &
Security
30. Police Force
Federal Police - 15,182 actives (i)
Civil Police – 117,501 actives (i)
Military Police – 113,295 actives (i)
Military Forces
Military Forces – 275,403 actives (i)
PUBLIC SECURITY
PRIVATE SECURITY
30
Active Vigilants – 660,513 (ii)
(i) Public Security 2012 Report (data from 2011)
(ii) General Coordination of Private Security Control 2012
Defense &
Security
34. 34
CARRY ON MOVEMENT
World Champion
Speed Shooter 2013
Jessie Harrison Athlete – Taurus’ team
leader
Taurus International Manufacturing Inc. initiative to
encourage the concealed carry guns and the shooting
sports.
Defense &
Security
35. 35
Considered a breakthrough in shooting sports, Alex Larch is the new
member of Taurus team lead by Jessie Duff
Alex Larche
Taurus offers to its customers a new concept
in packaging, providing greater security and
perceived quality.
White Box
CARRY ON MOVEMENT
Defense &
Security
36. Taurus cares about its consumers: new Customer Service
extended to all american territory.
36
CARRY ON MOVEMENT
Defense &
Security
39. IMPACT FACTORS
39
Metallurgy
& Plastics Motorcycle Sales
Car substition for motorcycle
Mobility and traffic saving
Delivery Services
Motocab
Credit
Defaults’ growth
Restricted credit concession
% of down payments’ value
Number of installments
Motorcycle maintenance X Helmet acquisition
Inexistence of financing for used low cilinder
motocycles
46. Redesignthe helmet
sales success:
SAN MARINO,
the model is smaller,
lighter,
with better aerodynamics,
maintaining the large peripheral vision.
46
Metallurgy
& Plastics
48. 48
NEW!
“Brazilian leader in helmets manufacturing, Taurus
expands its portfolio with the launchof new features for
motorcycles medium and high displacement. By now,
the brand offers a complete TOP line of helmets
developed in partnership with
Italian company Caberg ”
- MOTO.com.br
Metallurgy
& Plastics
49. PEERS
49
Metallurgy
& Plastics
46%
44%
10%
OTHERS
Market Share
Nome Logo País Nome Logo País Nome Logo País
AGV Itália HELD Alemanha NAU Portugal
AIROH Itália HELT Brasil NOLAN Itália
ARAI Japão HJC EUA NORISK Brasil
ASTONE França ICON EUA ONE EUA
BELL EUA KRAFT Brasil PEELS Brasil
BIEFFE Brasil LAZER Bélgica PRO TORK Brasil
CRAFT Alemanha LS2 Espanha SHARK França
EBF Brasil MARUSHIN Itália SHOEI Japão
FLY Brasil MHR China STARPLAST Brasil
FOX EUA MIXS Brasil TAURUS Brasil
HARLEY-
DAVIDSON
EUA MT Espanha VAZ Brasil
50. COMPETITIVE ADVANTAGES
Quality
Raw material from recognized suppliers
Compliance with brazilian quality standard (NBR 7471/2001)
Adaptation to european standards
Production scale
Design
Updated and innovative design
Artwork with excellent finishing
50
Metallurgy
& Plastics
77. GUIDANCE 2014
77
Guidance
The Management chose to not provide Net Revenue
and EBITDA for 2014;
CAPEX: the capital expenditures for 2014 approved in
AGM is BRL 55,2 millions, 14,7% have been done
until 1H14.
79. 79
Stop selling forged to other companies: completed in
November/2013;
Transfer the long guns production to Polimetal (São
Leopoldo) in Lean concept;
Reduce the number of models (SKUs);
REESTRUCTUING ACTIONS IN PROGRESS
80. 80
Reimplementation the Management of Manufacturing System;
Reduced costs and resources used in production;
Structuring the Supply Chain department;
Review of the entire logistics chain (use of new modes and
reducing inventories).
REESTRUCTUING ACTIONS IN PROGRESS
81. 81
Update and introduce new modules on ERP system,
improving internal controls and management reports;
Integrate the operations between Brazil and the USA;
Expand M.I.M. markets to other markets, promoting
profitability increase of the segment;
MAIN ACTIONS FOR 2014
82. 82
Reduce dependence on the american market by increasing
the volume of exports to other countries;
Expand supply the armed forces, taking advantage of our
condition of Strategic Defense Company;
Preparing the Company to provide services of products
maintanance.
MAIN ACTIONS FOR 2014
83. FELIPE G. OLIVEIRA
Investor Relations
Analyst
felipe.oliveira@taurus.com.br
DORIS B. F. WILHELM
Investor Relations
Officer
doris.wilhelm@taurus.com.br
83
EDUARDO F. COSTA
Vice-President
Administrative & CFO
eduardo.costa@taurus.com.br
FORJAS TAURUS S.A.
55 51 3021 3001
ri@taurus.com.br
www.taurusri.com.br
