The document discusses the Firehill Group's open house services. They promise to generate buzz and exposure for listings through extensive pre- and post-open house marketing. On the day of the open house, they implement a "5/5/5 rule" for welcoming visitors, provide tour guides and refreshments, and aim to "shock and awe" attendees. Afterward, they follow up extensively with leads. Their private open houses require advance notice and catering, target high-end homes, and allow the Firehill Group to freely promote the event. In exchange, they incur no costs for the homeowner and pass all leads to the listing agent.

1. LISTING AGENT
PROJECT
PRESENTED BY CLIENT
FIREHILL GROUP OPEN HOUSE
TIRED OF OPEN HOUSES WITH NO RESULTS?
FOREST SELBY

2. WHY HAVE
THE FIREHILL
GROUP HOST
YOUR OPEN
HOUSE?
GENERATE BUZZ
MULTIPLIER
EXPOSURE
GATHER INTEL
FIND BUYERS
BUG OR WINDSHIELD?

3. Before the Open House
96 flyers
72 touches
48 calls
24 door knocks
12 signs - a week prior
6 Video invitations
Daily targeted marketing

4. Day of the Open House
5/5/5 Rule
Welcome & Greeting
Tour guide & Maps
Refreshments & snacks
Giveaways
Shock and Awe

5. After the Open House
Follow up
Follow up
Follow up
Feedback analysis
After Action Review
Revised action plan

6. BUT WAIT,
THERE’S
MORE…
CONTESTS
THANK YOU GIFTS
DOOR PRIZES
SELFIE STATIONS
GAME OF THE WEEK
COORDINATE WITH
OTHER LISTING AGENTS

7. PRIVATE
(OPEN) HOUSE
“We’re inviting our closest
friends and neighbors to say
farewell and thank you as
we move to ______. Stop
by for wine and cheese
brought to you by
_______ Winery.”

8. Requirements
One week advance notice of requested date.
Sales price above $600,000. Home must be among the
best in price, condition, and among the competition
Location must me able to accommodate parking & traffic
No loud, disruptive pets, agents, or owners on the
property during posted hours
Unrestricted permission to create and freely
distribute promotional products
Listing and “unknown” leads are retained by the
Firehill Group

9. Benefits
Zero cost to you or the homeowner!
Requires no work from you.
All buyer leads are referred out, either to you
or another KW agent. Your call.
Makes you look good. Generates excitement for
your clients, their home, and the selling process
Makes KW look good. No more empty open houses.
Security. Your listing and your client’s home is
safer with me than 90lb Mildred from the office

10. WHAT’S
THE NEXT
STEP?
TELL ME ABOUT
YOUR LISTING
SET UP A PREVIEW
IF APPROVED BY
ALL PARTIES, I GET
TO WORK!

11. FOCUS AND PERSPECTIVE
STOP SITTING IN EMPTY HOUSES. HAVE THE FIREHILL GROUP HOST YOUR NEXT OPEN HOUSE.

12. BEHIND THE SCENES

13. Craigslist
Backpage
Micro-
Farming
FSBO Expired
App &
Mobile
Door
Knocking
Direct Mail
Open House Platform
Agent
Coord