1.
www.fordaq.com
MEDIAKIT 2018
• Fordaq.com – the World’s Largest Wood Market
• Wood products, machinery, supplies

2.
Fordaq SA owns a leading online B2B
marketplace for wood products
www.fordaq.com. It connects buyers
with suppliers from over 186 countries
in 13 languages. More than 200 000
companies worldwide use Fordaq’s
services to trade wood products, view
daily news and access market
information specific to the forest and
wood industry. Fordaq also offers key
collaborative software solutions to the
forest and wood industry.
About us
Contact us, we are happy to advise you!
Page 2
info@fordaq.com
A Belgian company created in 2000

3.
✓ Monthly pageviews:
1 500 000
✓ Monthly users:
400 000
Audience Geography
Page 3
Fordaq is growing
fast and
worldwide!
Contact us, we are happy to advise you!
info@fordaq.com
0%
5%
10%
15%
20%
25%
30% 26%
22%
16% 16%
8%
4% 4%
3%
1%

4.
✓ 200 000
registered members
✓ Position of registered
users:
46% Management
32% Owners
14% Sales
4% Purchase
4% Other
Main activity of members
Page 4
High penetration in
all key industry
segments
Contact us, we are happy to advise you!
info@fordaq.com
28%, Others
18%, Wholesale &
Trade
7%, Sawmills
7%, Forestry
7%, Furniture
manufacturer
6%, Firewood,
pellets, chips,
briquette producer
6%, Construction,
building industry
5%, Service
providers
5%, Joinery, Interior
product
manufacturers
3%, Machinery &
equipment suppliers
3%, Pallet & wooden
packaging producer
3%, Other
wood
products
manufacturer
3%, Wood-based
panel producer

5.
✓ Over 40 000 active postings
✓ 3 700 new registrations per month
✓ 27 400 messages are sent monthly
Some numbers…
Page 5
Contact us, we are happy to advise you!
info@fordaq.com

6.
Banner format
Content banner (new)
Page 6
Farbe gratis
und bis zu
25 % Rabatt
Technical details
GIF, JPEG, PNG
560 x 245 pixels
Max. 50 KB
Target URL
Pricing
Price: CPM (Cost/1000 impressions): 75 Euro
For ex:
30 000 impressions - 3 months = Euro 2 250.-
Possible position
Visitors homepage
Average CTR (Click Through Rate): 0.54%
Contact us, we are happy to advise you!
info@fordaq.com

7.
Banner format
Leaderboard (new)
Page 7
Farbe gratis
und bis zu
25 % Rabatt
Technical details
GIF, JPEG, PNG
728x90 pixels
Max. 50 KB
Target URL
Pricing
Price: CPM (Cost/1000 impressions):
60.- Euro above scroll
30.- Euro below scroll
For ex:
30 000 impressions - 3 months:
Above scroll*: Euros 1 800.-
Below scroll; Euros 900.-
Possible position
Members and visitors on: marketplace, posting
detail, directory, company detail.
Average CTR: n/a
Contact us, we are happy to advise you!
info@fordaq.com
* "Above scroll“ refers to the section of the page a user can see without scrolling down. “Below scroll” refers to
the area of a web page that is visible after scrolling.

8.
Banner formats
Skyscraper banner
Page 8
Farbe gratis
und bis zu
25 % Rabatt
Technical details
Standard banners: GIF, JPEG, PNG
160x600 pixels, max weight 60 KB
Pricing
CPM (Cost/1000 impressions): 50 EUR
For ex:
30 000 impressions - 3 months = Euros 1 500.-
Possible positions
• members’ homepage
• members and visitors on: marketplace, directory,
news, trade shows
Average CTR: 0.09%
Contact us, we are happy to advise you!
info@fordaq.com

9.
New Banner format
Small banner in listing (new)
Page 9
Farbe gratis
und bis zu
25 % Rabatt
Technical details
Positioned within the marketplace listings and
search results
Standard banners: GIF, JPEG, PNG
468x60 pixels, max weight 40 KB
Pricing
CPM (Cost/1000 impressions): 30 EUR
For ex:
30 000 impressions - 3 months = Euros 900.-
Possible position
Members and visitors on: marketplace and
directory listings
Average CTR: 0.04%
Contact us, we are happy to advise you!
info@fordaq.com

10.
Banner formats
Medium rectangle banner
Page 10
Farbe gratis
und bis zu
25 % Rabatt
Technical details
GIF, JPEG, PNG
300x250 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost/1000 impressions): 30 EUR
For ex:
30 000 impressions - 3 months = Euros 900.-
Possible position
• members and visitors on: latest news (right side)
Average CTR: 0.03%
Contact us, we are happy to advise you!
info@fordaq.com

11.
Sponsored News
Page 11
Price:
From 450.- € English standard news

12.
Contact us, we are happy to advise you!
info@fordaq.com
www.fordaq.com
For each advertising product you
can define the delivery options:
period, page on the website,
country/continent, language, day of
the week, time of the day.
3.11.2017