The document compares the prices of 11 common food products from Penny and Lidl supermarkets in July 2018. It finds that Penny had a better overall offer, as they promoted all 11 products while Lidl did not promote some items. Specifically, Penny's total cost for the 11 products was RON 48.03 while Lidl's was RON 13.03 but for only some of the products. It also notes that if Penny had promoted packaged chicken breast in both July 2018 and 2017, they would have had the best overall offer in the consumer basket.

1. 2018 IULIE
CEA MAIBUNA
OFERTA

2. 2018 IULIE
11 TOP
PRODUSE*:
•OREZ (1KG)
•APA MINERALA (1L)
•FAINA (1KG)
•LAPTE (1L)
•MALAI (1KG)
•MARGARINA (1KG)
•OUA
•PIEPT DE PUI AMBALAT
(1KG)
•TELEMEA AMBALATA (1KG)
•ULEI FLOAREA SOARELUI
(1L)
•ZAHAR (1KG)
(* KG/L- PRET PE
UNITATE)

3. PRODUSE PENNY LIDL
A PA MINERA LA 0.40 1.39
FA INA 2.39
ZA HA R 1.95 1.95
ULEI FLOA REA SOA RELUI 3.49 4.95
OREZ 6.49
LA PTE 4.14 4.28
MA LA I 3.15
MA RGA RINA 4.99
TELEMEA A MBA LA TA 20.73
PIEPTDE PUI A MBA LA T
OUA 0.30 0.46
TOTAL 48.03 13.03
2018 IULIE
PRETURI: (RON/Kg-
L)
Daca cei de la Penny ar fi promovat piept de pui ambalat atat in IULIE 2018 cat si in 2017, ar fi avut cea
mai buna oferta in cosul de consum.
Nu putem lua in considerare cosul de consum din retailerul Lidl, deoarcece acesta nu a promovat toate
produsele analizate in 2017.

4. 0%
PENNY LIDL
FAINA
LIDL nu a promovat
faina in IULIE 2018
0%
248%
PENNY LIDL
APA MINERALA
2018 IULIE
0%
APA MINERALA (1 L) SI FAINA (1 KG)
0.40 RON
2.39 RON

5. 0% 0%
PENNY LIDL
ZAHAR
0%
42%
PENNY LIDL
ULEI FLOAREA SOARELUI
2018 IULIE
ULEI FLOAREA SOARELUI (1 L) SI ZAHAR (1 KG)
3.49 RON
1.95 RON 1.95 RON

6. 0%
PENNY LIDL
OREZ
0%
PENNY LIDL
MALAI
2018 IULIE
MALAI (1KG) SI OREZ (1KG)
6.49 RON
LIDL nu a promovat malai
in IULIE 2018
3.15 RON
LIDL nu a promovat
orez in IULIE 2018

7. 0%
PENNY LIDL
MARGARINA
0%
3%
PENNY LIDL
LAPTE
2018 IULIE
0%
LAPTE (1 L) SI MARGARINA (1 KG)
4.99 RON
LIDL nu a promovat
margarina in IULIE
2018
4.14 RON

8. PENNY LIDL
PIEPT DE PUI AMBALAT
0%
PENNY LIDL
TELEMEA AMBALATA
2018 IULIE
PIEPT DE PUI AMBALAT (1 KG) SI TELEMEA AMBALATA(1
KG)
LIDL nu a promovat
piept de pui ambalat in
IULIE 2018
20.73 RON
LIDL nu a promovat
telemea ambalata in
IULIE 2018
PENNYY nu a
promovat piept de pui
ambalat in IULIE 2018

9. 0%
53%
PENNY LIDL
OUA
2018 IULIE
OUA (1 BUCATA)
0.3 RON

10. 2018 IULIE
Va multumim pentru atentie
Ramanem la dispozitia dumneavostra pentru informatii suplimentare sau o demonstratie live.
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
Sandra Bojan
Account Manager
sandra.bojan@hiper-com.com
+40 728 938 569
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