In April, another close competition was held between PENNY, XXL MD and LIDL. The winner for the cheapest consumer basket is...

1. 2016 APRIL
BEST OFFER

2. 2016 APRIL
11 TOP PRODUCTS*:
•RICE (1KG)
•SPARKLING WATER (1L)
•FLOUR (1KG)
•MILK(1L)
•CORN FLOUR (1KG)
•MARGARINE(1KG)
•EGGS
•BONELESS CHICKEN BREAST (1KG)
•TELEMEA(1KG)
•SUNFLOWER OIL (1L)
•SUGAR (1KG)
(* KG/L- UNIT PRICE)

3. 2016 APRIL
PRODUCTS PENNY XXLMD LIDL
SPARKLING WATER 0,34 0,34 (-)
FLOUR 1,39 1,39 1,59
SUGAR 2,99 2,99 2,99
SUNFLOWEROIL 3,79 3,79 3,99
RICE 4,97 4,97 3,56*
CORN FLOUR 2,89 2,89 1,46*
M ILK 2,09 2,09 2,26
M ARGARINE 10,97 10,97 5,31*
WRAPPED TELEM EA 14,11* 14,43* 17,53
BONELESSCHICKEN BREAST 16,91 13,99 16,28*
EGGS 0,27 0,27 0,29
TOTAL 60,72 58,12 (-)
PRICE TABLE: (RON/Kg-L)
XXL MD has the least expensive basket in APRIL, with a value of 58,12 RON.
*For the products not promoted in APRIL 2016 we chose the average minimum unit price of that product in 2015 in that specific retailer.
If XXL MD would’ve promoted wrapped telemea in APRIL 2016 with their average minimum unit price eqal to 14,43 RON from 2015, the total
basket of XXL MD would’ve been 58,12 RON, followed by LIDL with a basket of 59,25 RON, if the last last one, would’ve promoted all the
items analyzed in the basket
(-) In LIDL some of the products were not promoted at all in national leaflets in 2016 and therefore LIDL was marked with (-) and the total
value of the basket was not calculated.

4. 2016 APRIL
0% 0%
14%
PENNY XXL MD LIDL
FLOUR
SPARKLING WATER (1 L) AND FLOUR (1 KG)
0.34 RON
1.39 RON1.39 RON
0.34 RON
LIDL did not promote
SPARKLING WATER
in APRIL 2016

5. 2016 APRIL
0% 0% 0%
PENNY XXL MD LIDL
SUGAR
2.99 RON
0% 0%
5%
PENNY XXL MD LIDL
SUNFLOWER OIL
SUNFLOWER OIL (1 L) AND SUGAR (1 KG)
3.79 RON 3.79 RON
2.99 RON 2.99 RON

6. 2016 APRIL
0% 0%
PENNY XXL MD LIDL
RICE
0% 0%
PENNY XXL MD LIDL
CORN FLOUR
CORN FLOUR (1KG) AND RICE (1KG)
4.97 RON
2.89 RON 2.89 RON
4.97 RON
LIDL did not
promote
RICE in APRIL 2016
LIDL did not promote
CORN FLOUR in
APRIL 2016

7. 2016 APRIL
0% 0%
PENNY XXL MD LIDL
MARGARINE
0% 0%
8%
PENNY XXL MD LIDL
MILK
MILK (1 L) AND MARGARINE (1 KG)
2.09 RON
10.97 RON 10.97 RON
LIDL did not promote
MARGARINE in
APRIL 2016
2.09 RON

8. 2016 APRIL
0%
PENNY XXL MD LIDL
WRAPPED TELEMEA
XXL MD did not
promote
WRAPPED
TELEMEA in APRIL
2016
PENNY did not
promote
WRAPPED
TELEMEA in
APRIL 2016
21%
0%
PENNY XXL MD LIDL
BONELESS CHICKEN BREAST
BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)
17.53 RON
13.99 RON
LIDL did not promote
BONELESS
CHICKEN in APRIL
2016

9. 2016 APRIL
0% 0%
7%
PENNY XXL MD LIDL
EGGS
EGGS (1 PIECE)
0.27 RON 0.27 RON

10. 2016 APRIL
Thank you for your attention
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
I remain at your disposal for further information or a live demo
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