Your Guide to Using Influencers to Get Online Traffic

1. Your Guide to Using
Influencers to Get
Online Traffic

2. 2 | Your Guide to Using Influencers to Get Online Traffic
Your Guide to Using Influencers
to Get Online Traffic
In case you’ve been living under a
rock for the past couple of years,
online influencers are the new movie
stars, rock stars, and just-about-
everything-else stars. In fact, a
recent study1
found 6 out of 10 teens
are more likely to have their purchase
habits swayed by a YouTube star
rather than a movie star.
Gorgeous it-girls like Gigi Hadid and
Karlie Kloss are equally known for their
spreads in Vogue and their candid pics
and opinions shared on Instagram and
Twitter. Musical acts like the Weeknd

3. 3 | Your Guide to Using Influencers to Get Online Traffic
Your Guide to Using Influencers to Get Online Traffic
and Cody Simpson were discovered, not by A&R reps, but by plugged-in young people who discovered and followed them
online. And sensations like Jenna Marbles and the Smosh guys, Ian Andrew Hecox and Anthony Padilla, make more money
with their YouTube channels than most actors do by acting on sitcoms.
Given their increasing popularity and cultural impact, it makes sense that brands and businesses would want to leverage
influencers to get online traffic. But how is that possible? And in what industries are influencers most effective?
Source: http://simplymeasured.com/blog/8-quick-tips-for-working-with-social-media-influencers/#i.m30cijxr0drq11

4. 4 | Your Guide to Using Influencers to Get Online Traffic
Have a Plan When
Reaching Out
Influencers are busy people. In
addition to doing whatever it is that
makes them influential, they’re also
fielding propositions from brands
and advertising agencies, and
maybe even making money from a
regular full or part-time job. So if
you’re thinking about approaching
an influencer to help increase your
online traffic, you need have to have a
solid, convincing pitch.
Take time crafting an email that
explains exactly how you’d like to
work with the influencer. You’ll want
to position it not as a favor or a far-
fetched dream, but a partnership that
could be lucrative for both of you.
With this in mind, think long and
hard about finding influencers that
will match well with your brand. For
instance, let’s say you’re starting a
make-up brand and want to find online
influencers who focus on beauty
products. You’ll want to be sure you
find an influencer who matches well
with your audience. If you’re marketing
toward middle-aged women, see if
you can find a slightly older influencer

5. 5 | Your Guide to Using Influencers to Get Online Traffic
Have a Plan When Reaching Out
who will resonate with that
demographic. If your make-up
line’s specializes in carrying make-
up for a wide variety of skin tones,
consider approaching influencers
who reflect your broad offering.
After you shoot off your email,
prepare to wait for a while. Like
we said, influencers are busy.
If you haven’t heard back from
them in a few days, there’s nothing
wrong with reaching out again
to see if they’d like to team up.
Multiple emails show that you’re
interested!
So what kinds of influencers are
the best to partner with?

6. 6 | Your Guide to Using Influencers to Get Online Traffic
Food and Drink
Doesn’t it seem like everyone fancies
themselves a gourmet chef or
mixologist? Sometimes it seems like
the internet was created solely so
people with too much time on their
hands (or maybe just a high-end pasta
maker) could show off pics of their
ridiculously delicious looking Tuesday
night dinner.
Because of the popularity of food on
the internet, food and drink influencers
are a booming business, and many of
them are eager to work with brands that
they like. If you own some sort of food
brand - whether you make your own
honey or brew your own beer - consider
partnering with an influencer and having

7. 7 | Your Guide to Using Influencers to Get Online Traffic
Food and Drink
him or her use your product in one of their
dishes. Just a single mention online can get
you tons of attention from their sizeable
audience.
Similarly, if you own a bar and a restaurant
and are looking to work with online
influencers, see who big restaurant
influencers are in your town. Many larger
cities like Los Angeles, New York, and
Chicago are home to junior food critics
who spend their days and night trying
every restaurant they can, from the dinner
hotspots with the hard-to-get reservations
to little holes in the wall that just so happen
to serve the most authentic burritos or the
most greasy, hangover-curing burgers. If you
can get your dining establishment on one of
these lists, look for a boost in attendance.

8. 8 | Your Guide to Using Influencers to Get Online Traffic
Fashion and Make-Up
Beauty and fashion are two extremely
popular topics online. Every popular
fashion magazine has online
extensions, which usually includes a
website, a Facebook page, a Twitter
feed, and - most importantly - an
Instagram feed. Of all the outlets we
mentioned, Instagram might be the
most important. The visual-based
network is the perfect way to show off
everything from gorgeous gowns and
tuxedos to the latest make-up and
hair trends.
But big name magazines aren’t the only
ones killing fashion online. Influencers
from Bombay to Baltimore are using the
internet to show off what they know

9. 9 | Your Guide to Using Influencers to Get Online Traffic
Fashion and Make-Up
about fashion, which is in turn earning
the attention of big name brands.
If your business is at all related to
fashion or beauty, you need to use
fashion influencers to help out your
brand. One easy and effective way
to do this is by sending them free
samples of your products. Many times
influencers will review these products
for their followers and show them
how to use them. So, if you own an
organic make-up line, an influencer
might share their experience wearing
your foundation or lipstick. If you’re
starting your own line of jeans, they
may include them in a photoshoot and
offer some kinds words about their
comfort or quality.

10. 10 | Your Guide to Using Influencers to Get Online Traffic
Comedy
Some day history books will look at the advent of
the internet as a key moment in comedy and humor.
After all, think about the videos most people enjoy
watching online. Almost all of them are humorous
videos featuring people (or pets!) doing outrageously
hilarious things.
Because of this, as you may have guessed, there are
tons of influencers out there who specialize in comedy.
A simple funny video can have a huge impact on your
brand. If you feel like a comedic video or duo would be
right for your brand, brainstorm ways you might be able
to work together.
For instance, you might ask a comedy-focused
influencer to leave a funny review of your restaurant or
dog walking service. Or you could get creative and ask a
male comedian to review your organic make-up brand.

11. 11 | Your Guide to Using Influencers to Get Online Traffic
Mommy Bloggers
Moms are one of the most powerful influencer
networks on the web. It may sound surprising, but
it makes perfect sense when you think about it.
The internet has become the new playground,
knitting circle, and coffee klatch for millions of
moms. It’s the place where they trade advice for
everything on the best detergent to helping a
child with their homework.
If you have a product or service that you think might
appeal to moms, consider going after this group
and getting a review of your product. Some of
these women have hundreds of thousands of loyal
followers who consider them the number one
resource for all things related to motherhood.

12. 12 | Your Guide to Using Influencers to Get Online Traffic
Financial Influencers
So let’s say you’re not a fashion
designer or a maker of small
batch gin. Maybe you’re an
accountant, real estate agent,
or bankruptcy lawyer. Just
because your career may
technically be less sexy, you can
still use online influencers to
grow you audience.
Financial influencers are a
powerful force on the web. They
offer a wide range of advice
that includes finding the best
checking account, how to make
the most out of your credit
card points, advice for saving
for retirement, how freelancers
should do their taxes, and
much, much more.
If you work in the financial
industry and want to leverage
financial influencers, consider
interviewing them for your blog.
While your customers obviously
cherish the financial advice
you have to offer, an outside
perspective can lend credibility
to your business and maybe
even give some insights that you
hadn’t thought of. All of this will
make you a more trustworthy
professional, as well as help you
get in touch with an audience
that was maybe previously
unfamiliar with you.

13. 13 | Your Guide to Using Influencers to Get Online Traffic
In Closing
If you don’t work in one of the
industries we mentioned, never fear
- that doesn’t mean that you can’t
use influencers to get online traffic!
All you need to do is look online for
people in your industry that have
something to say that relates to your
offering. The best place to start is
with someone whose opinion you
know and respect. If you think the
influencer is smart, chances are you
audience will feel the same.
Also, don’t think of your influencer
relationships as something temporary.
In fact, if anything, you should work
on expanding your network and so
that you can return to these experts
over and over again for fresh insights
and new perspectives. Before too
long, you’ll have a broad network
of professionals that will help your
audience and customers see you as
a plugged in resource.
And as with everything, don’t be afraid
to change your strategy, and don’t
allow bumps in the road to get you
down. You may initially work with an
influencer who is difficult or just not
a right fit for your brand. Don’t let a
disappointing influencer experience
get you down - before too long you’ll
have a broad network that is helping
you earn traffic to your website, online
store, and social networks.
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Source: http://simplymeasured.com/blog/8-quick-tips-for-working-with-social-media-influencers/#i.ust7bw19h5flmu