1. EZ Swimmer®
A Water Sports Board
Your Personal Seahorse for the Swimming Pool

2. EZ Swimmer®
A Water Sports Board
Your Personal Seahorse for the Swimming Pool

3. Kelly Kline Burnett
Introducing: The EZ Swimmer®
A Water Sports Swim Board
Tagline: Your Personal Seahorse for the Swimming Pool

4. The Problem The EZ Swimmer® Solves
Water parks are more
Water park hotels have
popular than hotel
higher occupancy rates.
swimming pools.
Target – ALL swimming
Sadly commercial and
pools –
residential swimming
commercial, hotels, and
pools are empty.
residential.
EZ Swimmer ®
A Water Sports Board
Your Personal Seahorse for the Swimming Pool

5. EZ Swimmer®– Body Position 1 - Glide
Swim Board Position 1: Glide Not a Kickboard
Glide through the water in the
very same manner as a sea
horse glides through the water

6. EZ Swimmer® – Body Position 2 - Ride
Swim Board Position 2: Ride Not a Lounge Chair
Ride as if you are using the
Seahorse Swim Board ™ as
your saddle – your personal
sea horse

7. EZ Swimmer® – Open Water 3 Competition
Boogie Boards Paddle Boards

8. EZ Swimmer’s Product Competition
Glide Movement - 1
Nekdoodle
Other noodles
(large small, round, square)
Aqua Jogger
Floats of all sizes and forms

9. EZ Swimmer’s Product Competition
Ride Movement - Saddles - 2
Wonderboard
Water Saddle Noodle Chair
Pool Saddle
Water Park
Inner Tube

10. Financial Overview
Timeline
First prototype 2006
Third and final prototype 2006
Tested at Aquatic Exercise Association
Actively used in swim fitness classes at YMCA
Current Financial State - No debt
Business Model - eCommerce

11. 25 Great Things About the Fun Sports Board Called the EZ Swimmer®
1. Simple to Use 1. No Upper Body Strength Needed for
2. Demands Movement – Not Leisure Gliding
Not Therapy 2. More Versatile Than Kickboard
3. More Fun and Challenging Than
3. Versatile Body Movements Aquatic Noodle
4. Customized Based Upon Your Fat 4. Designed Specifically for the
Content Not Weight Swimming Pool
5. Can Be Challenging If You Choose 5. Sized for Adults 90 lbs or more
6. Works for Obese Adults up to 6’2”
6. Buoyant for adults over 90 lbs and
7. Target Audience Young Adults
under 6’2”
8. Significant Value to Customers
7. A Water Sports Board Designed for 9. Unique in Engineering Design
the Swimming Pool 10. Unique in Plastic Closed Cell Foam
8. A Vitamin – Makes the Swimming 11. Fully Tested
More Fun 12. Fully Tooled
9. A Painkiller - #5 Fear Deep Water – 13. Strong Manufacturer
Mitigates Fear 14. Instruction Developed
10. Keeps head and face and eyes out 15. Utility Patent and Trademark
Registered
of water

12. The Problem the EZ Swimmer®
Solves:
Swimming pools are loved but
are sadly empty
Water parks generate higher
occupancy and people ARE in
the water
The EZ Swimmer® serves to
make all swimming pools into
your personal water park

13. Pain Killer - #5 In Top Fears –
Deep Water

14. Fun Sports Board – EZ Swimmer ®
Excellent Foundation and Team Members
Utility Patent / Trademark / Website
Kelly Kline Burnett – MBA
Kelly – Certified Group Fitness Instructor
Darrel Burnett - CEO
Dedicated Team Members
Tested and Trained in Fitness Field
Market Estimate – 10,000,000 swimming pools

15. Financial Overview
Product Life Cycle Timeline
Company Started 2005
Third and Final Prototype 2006
Tested at Aquatic Exercise Association
Actively used in Group Aquatic Fitness Classes at YMCA
Change of industry – fitness to water sports Industry 2013
Mission: To Be the Market Leader of Water Sports for Swimming Pools

16. Financial Facts
Low Overhead
Low Cost to Obtain New
Customers
No Technical Risk –
Product Engineering
Complete
Utility Patent and
Registered Trademark
Strong Manufacturer –
Made in USA –
Proprietary Material

17. Financial Overview
Use of Proceeds:
Inventory – Adults
Mold – Create Two
Children Sizes
Inventory – Children
Sizes
Retail Packaging
Marketing -
eCommerce

18. Swimming Pool # In Ground
Residential Pools
Market 4.5M – 54%
# Above Ground
Residential Pools
3.5 M – 42%
# Commercial
Pools 270,000 –
3%
(Note: Does Not
Include Emerging
Markets Swim
Spas)
Inground Residential
Above Ground Residential
Commercial

19. Kelly Kline Burnett
312.388.8558 ezswimmer@gmail.com
www.EZSwimmer.com

20. Fun Swim Board – EZ Swimmer™
312.388.8558 ezswimmer@gmail.com
www.EZSwimmer.com