Download a free copy from our website at www.firstpartner.net. This Map provides a comprehensive overview of all the key aspects of and fundamental developments in the mobile payments and banking sector. This includes the launch of Apple Pay which, supported by the formalisation of tokenisation standards and biometric authentication, has put NFC payments clearly back on the agenda.

1. Introduction
Mobile has become a mainstream financial
services channel. Global mobile banking
adoption is significant & the high profile launch of
Apple Pay, supported by the formalisation of
tokenisation standards and biometric authentica-
tion has put NFC payments clearly back on the
agenda. Wearable payment propositions have
started to emerge & mobile money adoption
continues to grow in emerging markets.
Market
Insight
Proposition
Development
Product
Launch
Customer
Engagement
2015 Mobile Payments & Banking
Mobile Financial
Services in Numbers
www.firstpartner.net
Richard Warren
Helen Motha
+44 (0) 870 874 8700
@firstpartner
Find out more.....
Contacts
Authors
www.firstpartner.net
Copyright FirstPartner Ltd 2015
FirstPartner
Regular need to transfer money
between family members and to
provide parental control of spend.
One of the most common use cases
for UK P2P service Paym.
Families
High adopters of mobile financial
services, demanding new service
concepts such social payments.
Receptive to innovative services from
non-banking service providers.
Millennials
Mobile Wallets
& Apps
Players from multiple
sectors battle to package
& brand the consumer
experience
Technology & System Vendors
NFC Chips Wallet Apps & PlatformsAuthentication
Sophisticated Banked
Heavy users of cards, digital banking
and commerce services . Mobile
commerce and banking services fulfil
needs for immediacy and control.
Migrant Worker
Often cash centric, the need to
send money home drives use of
international and domestic
remittance services.
Unbanked
Those without ready access to
traditional banking facilities, or having
a low propensity to use them for
cultural reasons. Mobile makes
essential financial service accessible.
Hot Spot
Regions
For more detail on tagged content download
companion Maps from
-Transformation of Retail Payments
-Data Driven Marketing
Payment Processors Challengers Retailers Remittance ServicesMobile Network Operators Retail Banks
Industry Associations &
Standards Bodies
Regulators
Mobile & Core Banking Platforms
195 1
Mobile & tablet commerce
transactions forecast for
2019. 3x the figure for 2014
Billion
Carrier
Bill/Prepaid
Balance
Mobile
Network
Operator
Mobile PSP
Consumer
Account
Provider
Source of
Funds
Funds
Transfer
Funds
Withdrawal/
Settlement
Payment Processing
Value Chain
The Four Party
Card Model Bank Issuer Card Network
• Acquirer
• PSP
Wallet Provider
• Card
• Stored Value
• Bank
The E-Wallet
Model
• Carrier Bill
• Mobile Money
Agent
• Mobile Wallet
• Agent
• Bank/ATM
Bank/Interbank
Network
Mobile Network Operator
Partner Bank
The Mobile
Money Transfer
Model
The Carrier
Billing Model
The ACH
Model Bank
Bank
Scheme
ACH Network Bank
The Distributed
“Ledger” Model
Bank/
Virtual Currency
Balance
Gateway/
Exchange
Provider
“Ledger” server
network
Gateway/
Exchange/
PSP
Transfers &
Remittances
Savings & Loans
Small Trader
Payments
Recurring & Bill
Payments
Salary
Payments
Personal Finance
Management
In-store
Purchases
Travel&
Hospitality
Transport &
Ticketing
E & M
Commerce
Loyalty &
Couponing
Occasional Use
Services
Mobile Financial Services
Retail Payments Led
Proximity Payments
Mobile Point of Sale
MPoS has revolutionised
acceptance terminals
with dedicated tablet-
like hardware & apps
now appearing
NFC
- Apple Pay
- Android Pay
- Samsung Pay
- Vodafone SmartPass
- BBVA
- NTT DoCoMo
- BankWallet
- Samsung/China
Unionpay
Remote Payments
Retail App Payment
Integration of payment into
merchant branded apps
could become significant.
Open payment APIs are a
major enabler
- Starbucks
- Subway
- Dominos
- Uber
- Hailo
Digital Goods & Services
App store & third party
enabled in-app & carrier
billing offer frictionless
payments & address non-
card users
- Apple App Store
- Google Play
- Microsoft Store
- Skrill
- Boku
- Zong
- PayWizard
E/M-Commerce
- Visa V.me & Checkout
- Mastercard MasterPass
- PayPal
- Apple Pay
- Zapp
Mobile Money Transfer
Person to Person & Small Trader Payments
International Remittance
Established Providers
- Western Union
- MoneyGram
- Retail Banks
Low Cost Challengers
- Transferwise
- Xoom
- Azimo
- Transfer Go
- KlickEx
- WorldRemit
- CurrencyFair
Mobile Money for the Unbanked
- Vodafone & Partners - M-PESA
- Orange Money
- Airtel Money
- Telenor easypaisa
- MTN Mobile Money
M-Banking
Personal Finance Management
Mobile PFM tools are a
focus for established
banks, fintech start ups
& invetors.
Customer Engagement & Retention
High consumer adoption in
developed markets is driving
banks to focus on mobile as a
critical channel for retention
& service differentiation
- Barclays
- BBVA
- Citi
- ICICI Bank
- Santander
Banking the Unbanked
- Safaricom/CBA - M-Shwari (kenya)
- Ecobank
- United Bank for Africa
- Musoni (Kenya)
- WIZZIT (South Africa)
Financial Services LedMobile Service Convergence
China
Driven by a rapidly growing economy,
massive smartphone population &
dominant innovative players (notably
Alipay, Tencent & China UnionPay),
users of mobile financial services
already exceed 200 M.
Japan
A pioneer in proximity mobile
payments, based on the FeliCa
standard. NTT Docomo launched
Osaifu-Ketai in 2004 & Japan has the
world's most developed contactless
acceptance infrastructure.
India
A high unbanked population &
growing economy coupled with a
strong technology sector & major
initiatives by carriers, FIs and
government gives India the potential
to be a leader in mobile Finance.
Kenya
The birthplace of mobile money,
Kenya still boasts the highest levels of
adoption & increasingly
sophisticated mobile banking &
payment service offerings.
UK
European fintech centre & a leader
in contactless acceptance & same
day interbank settlement. UK banks
are actively backing ACH based
mobile P2P & merchant payments.
Consumer
Segments
Other
BLE Beacons, QR codes, SMS,
mag loop & cloud based
technologies offer an
alternative to NFC, especially
for "online 2 offline" payments
- PayPal
- MCX - CurrentC
- Samsung/LoopPay
- WeChat
- Zapp
USA
A leader in mobile fintech & launch
country for flagship services such as
Apple Pay, & Square. M-banking
adoption relatively high, but key
payment scheme launches have so
far lagged adoption aspirations.
Payment Service Providers
MobileMulti-Channel
Acquirers Carrier Billing
Card/Debit Networks Closed Loop ACH Networks
Remittance Networks
Secure Elements & HCE, Device Provisioning &Token Service
Providers
- Visa
- MasterCard
- American Express
- Most leading PSPs
ATM Deposit/Withdrawal
Handsets & Wearables
Mobile Financial Services
Operators/MNOs
Retail Banks
Developing Markets
Developed Markets
%
The growth in usage of mobile
banking apps worldwide in 2014
19%
516Million mobile users of NFC
contactless payment
services by the end of
2019, up from 1011
190Million Active AliPay mobile
wallet users 2
30
The proportion of worldwide banking
transactions now conducted through
mobile. Mobile is the most used
banking channel in 13 of 22 countries
studied3
3
1.75Billion Forecast users of mobile
banking by 2019 - more
than double 2014
4
259 Live deployments of mobile money
schemes for the unbanked with a
further 102 planned
5
61Million Active mobile money
accounts in developing
countries in in June 20136
68%
Of Kenyan adults using a mobile to
pay bills or send & receive money.
8 out of 10 countries with the
highest use of mobile financial
services are in Africa
7
Sources:
1)Juniper Research Mobile Commerce Markets: Key Sector Strategies, Opportunities &
Forecasts 2014-2019 (Nov 2014)
2)Alibaba Group statement October 2014
3)Bain & Company: Customer Loyalty in Retail Banking Global Edition 2014
4) Juniper Research: Mobile & Online Banking Developed & Developing Market Strategies
2014-2019
5)GSMA: MMU Deployment Tracker Accessed Feb 2015
6)GSMA: Mobile Financial Services State of the Industry Report Feb 2014
7)Boston Consulting Group: Mobile Financial Services in Africa Today—and Tomorrow Feb 2015
R R
D
R
Payment Processors and Service Providers
Mobile Money Platforms
D
hello@firstpartner.net
www.firstpartner.net
FirstPartner
EVALUATIO
N
C
O
PY
Interbank Services:
- Paym (UK)
- Pingit (UK)
- IMPS (India)
- Swish (Sweden)
Others:
- PayPal
- Google
- Dwolla
- Venmo
- Facebook
- WeChat
- Line Pay
- ClearXchange(US)
- Popmoney (US)
Internet & Tech Companies