Rangdhanu has a lot of sales at this moment as there is no better alternatives. But when there will be a better alternative there is a high chance that customers will switch and their sales will decrease. The reason behind that is most of the customers are dissatisfied with Rangdhanu’s performance. Many do not find it reliable or trust worthy. There reason to shop back from Rangdhanu are very few and insignificant. So, it is high time for Rangdhanu to improve their service offerings and create a loyal customer base. So that if a big retail store decides to start their operation in Bangladesh, such as Amazon. Rangdhanu will have its loyal customer base. This market is fast growing and unpredictable is always wiser to prepare for the long run and build a reliable, strong brand image in customers mind.
6. Origin
Started journey in Bangladesh.
Television station establish in 1964.
Digital telephone system was introduced in 1983.
Mobile phone came in 1992.
7. Market Projection
Market has been classified in 4 major categories.
Televisions
refrigerator
air condition
home appliances
8. Types of home appliances
1. Refrigerator
2. Water-cooler
3. Cooking
4. Microwave oven
5. Washing Machine
9.
10. Market size of home appliances
According to Ferdous Ara Begum (ceo):
The electronics goods have a large increasing domestics market ,
which has more than 3000 units in the operation
In 2017 around 4 billion USD
Estimated to be around 12 billion USD
11. The expansive target
To comprehend the market regarding rivalry and significant players
To discover the situation of best electronics items
To discover the span of the market
To discover the clients view of best electronics items
To discover the potential market that is yet un served by best
electronics
13. Conduct a situation Audit
After developing a mission statement and setting objectives, the next
step in the strategic planning process is to conduct a situation audit,
an analysis of the opportunities and threats in the retail environment
and the strengths and weaknesses of the retail business relative to
its competitors.
16. Competitive Factors
The nature of the competition in consumer electronics market is
affected by barriers to entry, the bargaining power of vendors, and
competitive rivalry.
Barriers to entry
Scale economies
Customer loyalty
Location
17. Competitive Factors
Bargaining power of vendors
Competitive rivalry
Large number of competitors
Slow growth
High fixed costs
22. Strengths
Wider product range
Strong local presence
Quality products at low price
Comprehensive knowledge of the total market and client
Using advanced high-technology
23. Weaknesses
Lack of skilled salesperson
Proper monitoring problem facing in marketing activities
Shortage of accessories
Low-quality hardware
Customer service
24. Identify Strategic Opportunities
Follow the diversification growth strategy.
Develop a distinctive image.
Design store for sell.
Use occasional segmentation marketing.
Provide excellent customer service.
Demand for new and innovative products.
Have many show rooms.
Provide online buying facilities.
Economic growth of Bangladesh.