What kind ofmedia institution
might distribute your media
product and why?
Evaluation Question – 3
2.
Bauer
When thinkingof what media institution would distribute my music
magazine I decided that Bauer, the biggest publishing group in Europe
would be the best choice. Bauer has 80 popular brands that are
associated which serve 19,000,000 people.
Bauer have stated that “Our business is built on millions of personal
relationships with engaged audiences” which shows that they are a very
successful company.
Bauer can also offer other media platforms which I can use such as radio
making Edge a multi-platform brand.
3.
Frontline
Frontline wouldbe a great distributer for my magazine as it is the largest
magazine distributer in the UK.
Frontline distributes 160 magazines through 55,ooo retailers.They
distribute magazines such as Kerrang and Q. As my magazine is inspired
by Kerrang this could help in the distributing and selling of my magazine.
Due to Frontline being so big and successful it could be the right choice
as my magazine would be getting out to a large audience and make my
magazine more successful.
Because of these reasons I feel that my magazine, Edge, would benefit
more if it were to be distributed my Frontline.