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-are-they-missing/
https://www.catella.com/Documents/Germany%20Property%20Funds/02_Research
/01_Studien/Catella%20Resarch_Big_Data_%202015_english.pdf
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Copyright © 2017 Fingent Corporation. All rights reserved.
BUILDINGS
Huge volumes of
technical data
are analyzed in real time.
Owners can modify buildings
to enhance efficiency that will
reduce operational costs.
However, big data does not have the same impact on every field and business division in the
real estate sector.
SERVICES
Transparent customer
profiles ensure providing
better fit, high quality and
personalized offers for clients
which they can’t resist.
MARKET
Big data strategies can
produce financial, investment
and market insights that help
with assessing risks and
making decisions.
Major Impact
• Transaction Consulting
• Property Investment
• Building Management
0.9%
Big Data will make research
redundant as a market
segment
21.5%
Researchers can use big
data to supplement their
work
36.4%
Research will become more
important as a result of big
data
41.2%
Quality will improve in the
research sector and the
work of researchers
(output at work : 80%
analysis, 20% data
gathering; more accurate
statements about future
developments in the real
estate market)
• Fund Management
• Property Finance
• Project Development / Implementation
Medium Impact No Impact
TODAY
Analysts compile the data necessary
for their analyses from a host of sources they
must themselves find and assess
Big data applications usually run in the
backgroung and generate output for
analysts in the form of small / smart data
Information searches
and data gathering
Unstructured
sea of data
Big data
application
People
2025
TODAY 2025
80%
Data
gathering
20%
Data
analysis
80%
Data
analysis
20%
Data
gathering
Big data
queries
Smart /
Small data
Smart /
Small data
People
5
10
15
20
25
30
35
5.7%
Property
Finance
14.3%
Fund
Management
30.5%
Property
Investment
23.8%
Transaction
Consulting
16.2%
Building
Management
9.5%
Project development /
Implementation
67% - Big data
brings transparency
to the markets
48% - Enhance
risk adjusted
investment decision
making
Agree in part
49.1%
Disagree
31.1%
Agree strongly
16.0%
Top Opinions of the survey participants on why should investors adopt Big Data
Analytics :
Disagree strongly
3.8%
BigData
Database
Technology
Customer Experience &
Customer Relationship
Management
71% –
It improves / supports
decision-making
processes
32% - Optimizes
property investment
models
62% - Improves
transparency of real
estate markets
25% - Provides
accurate property
evaluation
52.8% -
Minimizes risk
5.5% - Other
39.8% - Helps
Predictive analytics
(using historical data to
forecast/ identify trends)
22% - Improves
communication for
market participants
Financial
Analytics
59% - Big data
helps minimize
risks
19% - Gathers
automated KPIs such as
take-up and investment
volumes
51% - Enhanced
standardization across
the real estate
6% - Management
has less autonomy
when making decisions
49% - Positive
contribution to
investment decisions
5% - Cannot see big
data having any impact
on the real estate
sector
16.0%16.0%
Disagree strongly
DisagreeDisagree
49.1%49.1%
Agree strongly
16.0%16.0%
Agree strongly
3.8%3.8%
Disagree stronglyDisagree strongly
Agree in part
49.1%49.1%
Agree in part
31.1%31.1%
DisagreeDisagree
0 10 20 30 40 50 60
Popular
Business
Intelligence
Social Media
Monitoring
Mobile Commerce
Analytics
External
Data Sets
Not So
Popular
Data
Discovery
Tools
How good a
market is for
investing
How does this
data help them
get rich?
How much money
other investors
are making
Tells them the
competition
How much money
they could be
making
Guide capital
decisions on
acquiring property
Better understanding
communities and local
markets
Focussed and
predictive real estate
marketing and
boosted pitching
Highly customized
servicing
Target the right customer
with the right offer they
can't resist
Property Dealers can't fool
customers about the value
of certain property
Easily find the best
property that matches
their preferences
Make more informed
decisions based on
real data
Feel more confident
and satisfied about
their decisions
Leverage Big Data to
perform more granular
modeling of their MBS
portfolios
Making
Construction
Administration
Better
Risk Data
Aggregation &
Calculations
Detect and Prevent
Money Laundering
(AML)
Smart Cities, Net New
Investments and
Property Management
Banks can use big data
resources to determine whether
a foreclosure or short sale is
really worth what a buyer or
investor might be offering
The knowledge of actual
property value can help
them wait for a genuine
buyer rather than a
smart investor
Shows what property to
pick and what strategy
to use
Sentiment analyses Predictive analytics
Cognitive computing
AI
BIG DATA
What data?
· Company data
· Economic data
· Market data
SMART DATA
What data?
eg : Market reports
Support during decision-making
Risk analyses
Forecasts
For REITS For REALTORS
For BANKS For BUYERS
PROS CONS
More accurate forecasts /
predictions
Big data doesnot have the same
importance at all companies
Market
Transparency
Identifying previously
unknown potential
Faster and more
comprehensive analyses
More expensive
to harness
Privacy and data protection :
who is allowed to use the data?
Swarm stpidity ? -> “Percieved
connections” ?
Faster reactions by
management
Improved customer
service
DATA MINING AND ALGORITHMS
Data mining using automated algorithms
• Research
• Ad-hoc queries
• Forecasts
• Evaluation of decision-relevent
market in formation
• Market reports
• Analyses
• More accurate forecasts / predictions
• Identification of complex relationships
• Market reports
• Analyses
• Working with probabilities
• Automatic statistician
CHANGES IN ANALYSTS’ WORK BETWEEN NOW & 2025
POTENTIAL OF BIG DATA IN THE REAL ESTATE SECTOR
HOW STRONGLY WILL IT IMPACT DIFFERENT
REAL-ESTATE FIELDS & BUSINESS DIVISIONS
IMPACT OF BIG DATA ON RESEARCH/MARKET ANALYSES
REAL ESTATE INDUSTRY SECTOR THAT WILL
UNDERGO THE GREATEST CHANGES DUE TO BIG DATA
THE OVERALL IMPACT BIG DATA CAN HAVE ON THE
REAL ESTATE SECTOR
WILL MORE DATA LEAD TO MORE STABILITY ON MARKETS ?
TYPES OF BIG DATA ANALYTICS ENTERPRISES ARE USING
WHY SHOULD INVESTORS CARE ABOUT REAL ESTATE
ANALYTICS?
WHAT DOES PREDICTIVE DATA TELL A REAL ESTATE
INVESTOR?
KEY BIG DATA APPLICATIONS FOR BANKS,
REAL ESTATE INVESTMENT TRUSTS (REITS) & BUYERS
BIG DATA’S PROS & CONS
100 exabytes 1 zettabyte
HOW
BIG DATA ANALYTICS
IS CHANGING THE
REAL ESTATE INDUSTRY
HOW
BIG DATA ANALYTICS
IS CHANGING THE
REAL ESTATE INDUSTRY

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How big data is changing the real estate industry

  • 1. USA | INDIA | UAE Source : https://ww2.frost.com/event/calendar/big-data-analytics-whos-buying-what-and-what -are-they-missing/ https://www.catella.com/Documents/Germany%20Property%20Funds/02_Research /01_Studien/Catella%20Resarch_Big_Data_%202015_english.pdf info@fingent.com | www.fingent.com Copyright © 2017 Fingent Corporation. All rights reserved. BUILDINGS Huge volumes of technical data are analyzed in real time. Owners can modify buildings to enhance efficiency that will reduce operational costs. However, big data does not have the same impact on every field and business division in the real estate sector. SERVICES Transparent customer profiles ensure providing better fit, high quality and personalized offers for clients which they can’t resist. MARKET Big data strategies can produce financial, investment and market insights that help with assessing risks and making decisions. Major Impact • Transaction Consulting • Property Investment • Building Management 0.9% Big Data will make research redundant as a market segment 21.5% Researchers can use big data to supplement their work 36.4% Research will become more important as a result of big data 41.2% Quality will improve in the research sector and the work of researchers (output at work : 80% analysis, 20% data gathering; more accurate statements about future developments in the real estate market) • Fund Management • Property Finance • Project Development / Implementation Medium Impact No Impact TODAY Analysts compile the data necessary for their analyses from a host of sources they must themselves find and assess Big data applications usually run in the backgroung and generate output for analysts in the form of small / smart data Information searches and data gathering Unstructured sea of data Big data application People 2025 TODAY 2025 80% Data gathering 20% Data analysis 80% Data analysis 20% Data gathering Big data queries Smart / Small data Smart / Small data People 5 10 15 20 25 30 35 5.7% Property Finance 14.3% Fund Management 30.5% Property Investment 23.8% Transaction Consulting 16.2% Building Management 9.5% Project development / Implementation 67% - Big data brings transparency to the markets 48% - Enhance risk adjusted investment decision making Agree in part 49.1% Disagree 31.1% Agree strongly 16.0% Top Opinions of the survey participants on why should investors adopt Big Data Analytics : Disagree strongly 3.8% BigData Database Technology Customer Experience & Customer Relationship Management 71% – It improves / supports decision-making processes 32% - Optimizes property investment models 62% - Improves transparency of real estate markets 25% - Provides accurate property evaluation 52.8% - Minimizes risk 5.5% - Other 39.8% - Helps Predictive analytics (using historical data to forecast/ identify trends) 22% - Improves communication for market participants Financial Analytics 59% - Big data helps minimize risks 19% - Gathers automated KPIs such as take-up and investment volumes 51% - Enhanced standardization across the real estate 6% - Management has less autonomy when making decisions 49% - Positive contribution to investment decisions 5% - Cannot see big data having any impact on the real estate sector 16.0%16.0% Disagree strongly DisagreeDisagree 49.1%49.1% Agree strongly 16.0%16.0% Agree strongly 3.8%3.8% Disagree stronglyDisagree strongly Agree in part 49.1%49.1% Agree in part 31.1%31.1% DisagreeDisagree 0 10 20 30 40 50 60 Popular Business Intelligence Social Media Monitoring Mobile Commerce Analytics External Data Sets Not So Popular Data Discovery Tools How good a market is for investing How does this data help them get rich? How much money other investors are making Tells them the competition How much money they could be making Guide capital decisions on acquiring property Better understanding communities and local markets Focussed and predictive real estate marketing and boosted pitching Highly customized servicing Target the right customer with the right offer they can't resist Property Dealers can't fool customers about the value of certain property Easily find the best property that matches their preferences Make more informed decisions based on real data Feel more confident and satisfied about their decisions Leverage Big Data to perform more granular modeling of their MBS portfolios Making Construction Administration Better Risk Data Aggregation & Calculations Detect and Prevent Money Laundering (AML) Smart Cities, Net New Investments and Property Management Banks can use big data resources to determine whether a foreclosure or short sale is really worth what a buyer or investor might be offering The knowledge of actual property value can help them wait for a genuine buyer rather than a smart investor Shows what property to pick and what strategy to use Sentiment analyses Predictive analytics Cognitive computing AI BIG DATA What data? · Company data · Economic data · Market data SMART DATA What data? eg : Market reports Support during decision-making Risk analyses Forecasts For REITS For REALTORS For BANKS For BUYERS PROS CONS More accurate forecasts / predictions Big data doesnot have the same importance at all companies Market Transparency Identifying previously unknown potential Faster and more comprehensive analyses More expensive to harness Privacy and data protection : who is allowed to use the data? Swarm stpidity ? -> “Percieved connections” ? Faster reactions by management Improved customer service DATA MINING AND ALGORITHMS Data mining using automated algorithms • Research • Ad-hoc queries • Forecasts • Evaluation of decision-relevent market in formation • Market reports • Analyses • More accurate forecasts / predictions • Identification of complex relationships • Market reports • Analyses • Working with probabilities • Automatic statistician CHANGES IN ANALYSTS’ WORK BETWEEN NOW & 2025 POTENTIAL OF BIG DATA IN THE REAL ESTATE SECTOR HOW STRONGLY WILL IT IMPACT DIFFERENT REAL-ESTATE FIELDS & BUSINESS DIVISIONS IMPACT OF BIG DATA ON RESEARCH/MARKET ANALYSES REAL ESTATE INDUSTRY SECTOR THAT WILL UNDERGO THE GREATEST CHANGES DUE TO BIG DATA THE OVERALL IMPACT BIG DATA CAN HAVE ON THE REAL ESTATE SECTOR WILL MORE DATA LEAD TO MORE STABILITY ON MARKETS ? TYPES OF BIG DATA ANALYTICS ENTERPRISES ARE USING WHY SHOULD INVESTORS CARE ABOUT REAL ESTATE ANALYTICS? WHAT DOES PREDICTIVE DATA TELL A REAL ESTATE INVESTOR? KEY BIG DATA APPLICATIONS FOR BANKS, REAL ESTATE INVESTMENT TRUSTS (REITS) & BUYERS BIG DATA’S PROS & CONS 100 exabytes 1 zettabyte HOW BIG DATA ANALYTICS IS CHANGING THE REAL ESTATE INDUSTRY HOW BIG DATA ANALYTICS IS CHANGING THE REAL ESTATE INDUSTRY