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Vision and Validation
The best startup ideas are formed from the
intersection of a real customer problem and your
personal strengths and passions. During this
session, you will learn how to form, communicate,
and analyze startup ideas in a structured manner.
…. you will form and analyze several business
ideas based on real customer problems that you
could realistically spend the next 20 years
working on, and begin interviewing potential
customers about their problems.
Vision
“Vision is the art of seeing what
is invisible to others”
Jonathan Swift
Irish Writer
Born: November 30, 1667
Died: October 19, 1745
Salesforce.com share price (NYSE:CRM)
Marc Benioff
“It takes remarkable patience to hold
on to a stock in a company that
excites you, but which everybody else
seems to ignore. You begin to think
everybody else is right and you are
wrong. But where the fundamentals
are promising, patience is often
rewarded"
― Peter Lynch
V2MOM
Vision
Values
Methods
Obstacles
Measures
“V2MOM is an exercise in
awareness in which the result is
total alignment.”
Simon Sinek
Validation
Henry Ford
NOT revenue
Product/Market fit
“Product/market fit means
being in a good market with a
product that can satisfy that
market.”
Business Model Generation
Business Model
Canvas
Customer Persona
Sales
Methodology
Causation v association
Summary
Vision is motivation for everyone.
Validation is fundamentally testing logic.
fiachra@veloventures.co
www.VeloVentures.co
@veloventures

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Vision and validation