Evaluation of our research and planning

1. Evaluating music promo portfolio
Stephanie Amata

2. Initial idea
• Our initial idea revolved around a girl whom
had life troubles then it developed into her
having a hangover after a party and her going
into different rooms. We were heavily
influenced by Tove Lo’s ‘Stay High’. We were
aiming to capture the attention
of a young and modern
audience in an alternative indie
style.

3. • We looked at similar artists and analyzed their
style and the genre of our music.

6. • Research the artist’s gave us better
understanding of the style of evolution of the
music genre. It also gave us a head start with
our digipaks as we now understand the
conventions of the music genre.
• We compared and contrasted the artists to
our chosen artist to see what similarities we
could pick so that we could make the different
changes to ours.

7. AUDIENCE
• We researched our target audience in order to
get an understanding from them we worked
quite often with them getting feedback and
adjusting our work to get the audience’s
appeal.

10. SUMMARY OF RESEARCH
• The research influenced and path and helped
us come up with our final idea by polishing
our thoughts and ideas.
• From that we decided we wanted a pretty girl
but not too made up so she doesn’t look like a
pop artist and that we wanted to shoot in the
studio because we could manipulate the
spaces more with the lights and backgrounds.

11. PLANNING
• We did a lot of planning for the video.

15. Storyboard and animatic
• Because a lot changed from our animatic and
storyboard to the main shoot day the animatic
and storyboard weren’t of much use to use.
But they were good visual representations and
helped us reach out to our target audience.

16. • Casting was very important and caused a bit
of a hassle but we got through it. We had
problems with our main performer and
dancers which caused us stress but through
quick organization we got through it.
• Creating the shot list was also very important
and served as reminders to us on the shoot
day.

17. Campaign Research
• Digipak and Website. First we looked at other
artists of the similar genre.

19. EVALUATION
• The research was quite impactful to our
development.
• It informed what we produced.
• Our planning went according to plan as we
used all material. Except the projections
• The shoot would have been better if we
focused on the shot list better
• An area for development would have been the
design for the sets.