When it comes to agriculture, it always challenging sector to create some IT products that can help farmers, especially farmers in Indonesia with poor knowledge of technology. So, it is how Tanijoy made several technique and product approaches to create some transformation in agriculture business.

1. PT Tanijoy
Agriteknologi
Nusantara
© 2019 PT Tanijoy Agriteknologi Nusantara
Investing in
Smallholder
Farmers’ Future
How Tanijoy drives social
changes with Technology

2. 2
I’m Febrian Imanda
I’m here because I want to
share a story of Tanijoy
You can find me :
@febrianimanda
Hello...

3. 3
Tanijoy takes on the challenge by matching them up with
considerable investment opportunities
• Large capital to invest in farming
• No farming skill and time to run a farming
business
• Unable to identify investment-worthy farmers
and/or crops
• Access to capital
• Small or no land for farming
• Know-how and technology
• Price fluctuations and unfair trading
Challenges Opportunities

4. 4
Investment Flow
Agriculture Project Tanijoy
4

5. 5
Not Transparent
Impact to distrust
5

6. 6

7. Distance
Reports can be obtained
in detail when FM going to
Jakarta, around 2-4
weeks in each month
Additional
Homeworks
FM already have a lot of
works to accompany
farmers, to create a report
is another big things to do
No Good
Records
Unstructured data just
become data. Without
good structure of data it
can’t become insights
Challenges

8. Running
Project List
Unpredictable
Condition Report
Activity
Reporting
Harvest
Reporting
A set of features that can
help field managers to give
real-time report of activities
on the field to team and also
project investors
Project
Management

9. A set of features to help field
managers to record, request,
and report all transactions
that occur on the field
Cash Flow
Management
Money
Activities
Money
Request for farming
input needs
Cost
Reporting
Transaction
History

10. 10

11. Brainstorm
Gathering data
and assumptions
to create ideas
Testing
Get feedback
from users
Discussion
Challenge the
ideas with real
case on the field
Observe
Try to understand
their behaviors
11
What We Usually Do

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It’s always challenging when it comes to
have a new things to disrupt their daily life.
The key is always to
Teach..
Observe…
and Improve...

13. Infinite Improvement
13

14. Revolution doesn’t happen when
society adopts new technologies, it
happens when society adopts a new
behaviors
…
Clay Shirky
14

15. 15
By becoming our investor,
You are participating in our
mission to revolutionize
agriculture sector
Social
Impact

16. Thank You
Any Questions?
Investing in
Smallholder
Farmers’ Future