Udsfd

1. Unit 1Bnotes:
Primary: The targetaudience,whothe projectisfor.
Secondary: additional audiencesnotinthe targetgroup,for e.g. – olderviewersforTV targetedat
youngpeople.
Individual:Engageswiththe product(privacy,convenience,control, individuality)
Group:Engages withothers(gaming,cinema,TV.Etc.) Social interaction,competition,belonging,
sharing
Passive vsactive:
Passive:
- Audience doesn’tinteractwithproduct.
- Hyperdermicneedle theory
Active:
- Audience interactswithproductaudience hascontrol overwhy theyuse media.
- Uses andgratification
Uses andgratificationssocial mediamodel:
Self-confidence:
- Credible information
- Shareable
Pleasure:
- Recognition,
- Personalities,
- Video,
- Pictures
Empowerment:
- Personality driven
- Interactive conversations
Task:
Case ofDIY and social media
Choose someone/website/organisationtostudy – thiscan be a case studyof a social mediaplatform
(e.g.Facebook,Instagram,etc.) YouTube vloggers,blogwriters,popularpersononsnap
chat/Instagram,etc.

2. What to include:
- Who are they?
- What do theydoand whydo you considerthemasa ‘prosumer’?
- What mediaplatformsdotheyuse?Access?Isthere interactivity?
- Provide examples(clips,images,blogposts,etc.) of theirwork –linkto ‘usesand
gratifications’
- Identifyanypassive (e.g. adsonFacebook – onthe side andactive qualities(like video
optiononFacebook)