1. INTERNATIONAL BUSINESS
MANAGEMENT
Faraz Ahmad Khan
B.Tech in Mechanical Engineering,
Mechanical Engineering Section,
Zakir Hussain College of Engineering &
Technology
Aligarh Muslim University, Aligarh, India
farazkhan99@gmail.com

2. INTERNATIONAL BUSINESS
o BILATERAL
o REGEIONAL LEVEL

3. INTRODUCTION
NEW REALITIES
DOMESTIC
EXTERNAL
DOING INTERNATIONAL BUSINESS

4. 1-4
NEW REALITIES
SECTORIAL SHIFTS
POLICY REFORMS-LIBERALISATION
GREATER GLOBAL INTERACTION

5. DOMESTIC MARKET
TRADE REFORMS- 1970’s
o DELICIENSING, CASH SUBSIDIES STOPPED
o FLOATING CURRENCY, INFLUX OF MNC’s, INCREASE
COMPITITION
INDUSTRIAL REFORMS- 1990’s
 OPENING OF INDIAN ECONOMY TO FDI
 IN 1991, ALL PAPER WORK IS DONE AWAY
CONNECTIVITY- INTERNET
 GET TO KNOW PEOPLES TASTE, PREFERENCES, R&D OF WORLD
AVILABILITIES OF FINANICAL SUPPORT-
FDI IN INDIAN BANKS STARTS

6. 1-6
EXTERNAL MARKET
 DEVELOPED WORLD- OLD STEAM ENGINE
 DEVELOPING WORLD- NOW SHAPPING THE
WORLD GDP
 ASIA- NEW CENTER OF GRAVITY
 CHINA- EVERY YEAR~2 TRILLION DOLLAR GLOBAL BUSINESS
 EXPORT ORIENTATION
 COVER MORE MARKET ACESS WITHOUT RECIPROCITY IN
GESTURE
 GLOBAL TRADING REGIME
 REGIONAL OR GEOMETRICALLY PROXIMATE TRADE- SAARC
COUNTRIES GROUP- 7 SOUTH ASIAN COUNTRIES GROUP
 OTHERWISE WORLD BUSINESS DIVIDE INTO SMALL POCKETS

7. 1-7
QUICK REWIND : DOING
INTERNATIONAL BUSINESS
GLOBAL REGIME
 WHAT IS HAPPNINING @ GLOBAL LEVEL, INDIAN LEVEL , SUB-
REGIONAL, NATIONAL & INTERNATIONAL LEVEL
FOR PROFIT BEAR SOME
LOSS
 NOT EVERY TIME YOU GET PROFIT
 YOU OPEN YOUR MARKET TOO FOR OTHERS
NATIONAL SETTING
 TARGET SOCIAL VALUES- GO INTO THAT MARKET
WHERE NO OTHER ENETRS
 TARGET POOR PEOPLES- “BUSINESS OUT OF POVERTY”