Aloha summer.
- 14. Hello! I’m Farah. I’m from the south and on my way to New
York City ;). As a Floridian, I’m naturally drawn to the outdoors.
Growing up here has kept my feet on the ground. The diverse
yet intimate culture of the city has given me great exposure to
so many different things. Lynyrd Skynyrd originates from my
home city, I mean, how cool is that?
I started with Urban in 2011. My first experience was working
seasonally at store 096. Fast‐forward a few years; I was re‐hired
in 2014 to open store 1013 as a sales associate. After 3 months,
I was promoted to the Women’s Accessories team lead. After 1
year as the WACC team lead, I was promoted again as the
Women’s/Merch team lead.
I’m grateful to have been given the opportunities to learn and
grow and I am so excited to continue doing so in a new space,
(hey store 031)! The evident passion and energy poured into
this brand combined with the seamless fusion of talents,
collaborations and friendships make this company truly one‐of‐
a‐kind.
Lately, I’ve been on a minimalist kick seeking inspiration from
my current surroundings. Also, I tend to dedicate a little more
time than most people on Instagram, (guilty)! The cooler and
softer side of the color spectrum, tropical prints and nature‐
like‐neutrals renew a sense of relaxation as we welcome
warmer summer weather.