1. Farah Al Shehab
21937
PR Campaign
1- Objective:To have effectonawareness,specificallytoincrease ormaximizeenrollmentof KCC,to
bringattentiontohighschool studentsaboutnew college by500 studentsbyfirstyearof fall 2017.
Target Audience:
 Primary: High School studentsGPA 2.00 – seniors.Al JahraHighSchools.
 Secondary: HighSchool studentsGPA 2.00 – Graduatingaftera year. Al Jahra HighSchools.
Strategies:Proactive strategies:Engage the studentstoapproachKCC.
Buildrelationship withHighschool studentstoreachthem, tocome to KCC.
Tactics: Make a pre-orientationatHighschoolsinAl Jahra,as most of the studentsare not aware of
where theyare heading. Forexample,the orientationwill occuratKuwaitbilingual school,AlJahra
Pakistani school,Mashael AlJahraSchool boysandgirlsschool. There will be aspokespersonfromKCCto
give a presentationaboutKCC,plusthe importance of college education,alsoitwill be aboutthe
majors,faculty,securityandfacilities,andquestionscanbe askedbystudents.
Use interactive MediatoletstudentsregisterforKCC,suchas Instagram, Twitter,KCCwebsite andblog
Postabout KCC,UsingFree social Media. The feedbackwill be fromcommentingonthe blog,Instagram
or evenat the KCC website.
Brochuresare alsoavailable atthe schoolsforextrainformation,plusgiveawaypensandnotebooksat
the pre-orientation. Thishelpsachieve the objectiveasitaware studentsaboutthe new college thatwill
openinthe area of AlJahra,andthat itwill buildrelationshipwithstudents.
Resources:Spokesperson,HighSchool campus,bigposters, pens,notebooks,brochuresandsocial
media.
2- Objective:To have effectonaction,specificallytomaintainorreinforce students andparents around
Al Jahra Highschools to change opinionaboutsafety considerations of Al Jahrabefore KCCopensand
continues1year by 40% by 2017.
Target Audience:
 Primary: High School studentsGPA 2.00 – seniors.Al JahraHighSchools.
 Secondary: Parentsof studentsof AlJahraHighSchools
Strategy: Buildtrustamong the Area,to letthemknow the campusis safe forstudents.

2. Bringsecurityaroundcampus,to feel the safety
Have a well-knownpolicemaninKuwaitstandingaroundcampus,toshow that the college caresabout
the student’ssafety.
Tactics: Showpicturesof the policemen “Bilal”andsecurityaroundcampus.Have themshownon
brochuresandblogs.To showthe studentsandparentsthat KCChas a safe environment.
Use PSA’sonRadiostationsaboutsafetyconsiderationsinAl Jahra.
Use the well-knownpolicemeninKuwait hisname is “Bilal”standseverydayatDamascus Street,for
one day to be at the campusbefore the college starts,inordertotake picturestoshow studentsthathe
visited.Thishelpsachievethe objective byshowingthatthe college issafe andthatstudentsare safe
withKCC.
Resources:Brochures,PSA onradioand social media.
3- Objective: To have effectonacceptance,specificallytocreate orgenerate interestamong High
school students tojoinbusinessandtechnology majorsatKCCby 30% byfall 2017.
Target Audience:
 Primary: High School studentsGPA 2.00 – seniors.Al JahraHighSchools.
 Secondary: HighSchool studentsGPA 2.00 – Graduatingaftera year.Al Jahra HighSchools.
Strategy: “Start small”spokespersonfromKCCtogenerate the awarenessaboutbusinessdegrees.
“Be updated”bloggerinvitedtospeakaboutthe needof technology majors.
Tactics: Use Al Jahra HighSchool campuses.
Bring“Daneeda”Dana Al tuwairesh FamousKuwaiti blogger,toexplainabouttechnology.
Have a spokespersonfromKCC,tomake it credible.
Have a blogpostabout the event.Thishelpsachieve the objectivebyshowingthe studentswhythey
wantto choose businessmajorortechnologymajor.
Resources:pens,notebooks,brochuresandsocial media.
Resources:Highschool campus,Blogger,spokesperson,pens,notebooks,brochures,bigposters,
presentationplanandsocial media.

3. 4- Objective:To have effectonawareness,specificallytocreate or generate the attentionof studentsat
AlJahrapublichighschools,those don’t know English,toattendclassesatKCCto learnEnglishby20% by
fall 2017.
Target Audience:
 Primary: Al Jahrapublichighschool students withnoEnglishskills,ages18-50.
 Secondary: Al Jahra adultswithnoEnglish Skills,whichhave finishedHighschool ages20-50.
Strategy: Motivate publichighschool studentsandadults inAl Jahrato learnEnglish.
To educate people andletthemknowthe needof alanguage.
Tactics: Have brochuresinArabicat hospitals,asmanypeople visithospitals.
Blogpost: aboutKCC forlearningEnglish, Thishelpsachievethe objective byspreadingthe wordtoas
much people aspossiblenotonlythe targetedaudience.
Resources:Hospital Al Jahra,brochure andsocial media.
Calendar:
 Tactic 1: Fall 2016, the pre-orientationshouldoccur,sothatstudentscan decide atthe
beginningof the semesterand shouldhave all the time tothinkaboutit.
 Tactic 2: Spring2016 till fall 2017, because ithas to be done before, aspeople are concerned
aboutsafetyfirst.
 Tactic 3: Fall 2016, the eventwouldbe betterearlierforstudentstothinkabouttheirmajors.
 Tactic 4: Duringthe endof 2016, as KCC opensitsdoorsFall 2017, itis betterwhenthe time is
closer.
Budget: 3000 KD
 500KD for 10,000 brochures. To be at the pre-orientation,Hospitalsand Event. Purchased
from Al Mansoura PrintingCompany, Sharq.
 500 KD for “Daneeda” Dana AlTuwaireshBlogger
 500 KD for 10 big postersat the orientationand Event.Purchased from Al Mansoura Printing
Company, Sharq.
 500 KD 10,000 pensand 10,000 notebooks for orientationgive-away,and event.Purchased
from Al Mansoura PrintingCompany, Sharq.
 250 KD for blogs. Ilsul6ana.com,248am.com.
 750 KD for invitingpolicemen“Bilal” famouspolicementhatstands at Damascus Street
everyday.

4.  PSA is done for free at Kuwait Radio Station.
Evaluation: Objective 1: Using interactive Mediatohave feedback,byeitherthe commentsonsocial
mediaor KCCwebsite Polls.
Objective 2: Through the blog,people will discussdownbythatwe can evaluate the objective.People
will be talkingaboutthe safety.
Objective 3: Surveyduringthe event.
Objective 4: QuestionnaireamongKCCstaff tosee if people didregistertolearnEnglishora different
reason.