Great company start from great culture. GREAT CULTURE GREAT COMPANY BY FOLLOWINE S.R.L. CULTURE CODE v.06 MISSION “Develop a global eco-system to create strong connections among wine stakeholders and wine consumers. In order to create new international models of communication and of business ” CULTURE CODE v.06 WHY DO WE NEED COMPANY CULTURE? • Attract amazing people • Enhance their abilities • Strengthen their best “It grants happiness of costumers and team members, that gives the best chances to achieve our goals” CULTURE CODE v.06 WHERE DID IT COME FROM? To select our cultural fundaments, we studied the best companies in the world. The companiesthat inspire and lead our journey. We tried to take the best points from their culture, asking ourself: “Why their employees are so proud to work for that companies? Why theyare so happyabout their job?” CULTURE CODE v.06 THE MAGNIFICENT SEVEN 1. Values are what we Value 2. Be proud and show your gratitude 3. Transparency and Sharing 4. Smarter is better 5. You have the power of freedom 6. Life is short. Enjoy your journey 7. We believe in our Talents CULTURE CODE v.06 OUR BEST VALUE IS OUR VALUES • Wisdom and Intelligence • Curiosity • Audacity • Passion • Honesty • Altruism CULTURE CODE v.06 “I will not lie, nor cheat, nor steal, nor tolerate those who do ” CULTURE CODE v.06 BE PROUD AND SHOW YOUR GRATITUDE • We are like connected gears so you don’t attach your personal self to ideas, because a machine with a single cog doesn’t work • You have a bias towards action: Done well today is better than perfect next week • You are grateful for the work co-workers do to push the company forward and to help you move faster • You always say thank and a

1. GREAT CULTURE
GREAT COMPANY
BY FOLLOWINE S.R.L.
CULTURE CODE v.06

2. MISSION
“Develop a global eco-system to create strong connections
among wine stakeholders and wine consumers. In order to
create new international models of communication and of
business ”
CULTURE CODE v.06

3. WHY DO WE NEED
COMPANY CULTURE?
• Attract amazing people
• Enhance their abilities
• Strengthen their best
“It grants happiness of costumers and
team members, that gives the best
chances to achieve our goals”
CULTURE CODE v.06

4. WHERE DID IT COME
FROM?
To select our cultural fundaments, we studied the best companies in
the world. The companies that inspire and lead our journey. We tried
to take the best points from their culture, asking our-
self: “Why their employees are so proud to work for that companies?
Why they are so happy about their job?”
CULTURE CODE v.06

5. THE MAGNIFICENT
SEVEN
1. Values are what we Value
2. Be proud and show your gratitude
3. Transparency and Sharing
4. Smarter is better
5. You have the power of freedom
6. Life is short. Enjoy your journey
7. We believe in our Talents
CULTURE CODE v.06

6. OUR BEST VALUE
IS OUR VALUES
• Wisdom and Intelligence
• Curiosity
• Audacity
• Passion
• Honesty
• Altruism
CULTURE CODE v.06

7. “I will not lie, nor cheat, nor steal,
nor tolerate those who do”
CULTURE CODE v.06

8. BE PROUD AND
SHOW YOUR
GRATITUDE
• We are like connected gears so you don’t attach your personal self
to ideas, because a machine with a single cog doesn’t work
• You have a bias towards action: Done well today is better than
perfect next week
• You are grateful for the work co-workers do to push the company
forward and to help you move faster
• You always say thankand appreciate jobs done by other people
CULTURE CODE v.06

9. “The difference between appreciation and
flattery? That is simple. One is sincere and the
other insincere.”
Dale Carnegie
CULTURE CODE v.06

10. Meritocracy
a) Power Is gained by sharing
knowledge, not holding it.
• You take pride in opportunities to share
our beliefs, failures, strengths and
decisions
• You always state your thoughts
immediately and with honesty so you
share early in the decision process, to
avoid “big revelations”
• We officially made every employee an
insider
b) We believe in meritocracy, we share
equity and bonus by our own results
CULTURE CODE v.06

11. “We each have a voice, but not always a
vote. Especially in critical situations, we
need to move fast and smart like a single
entity. So, we need to trust in each other.”
CULTURE CODE v.06

12. WE ARE A TEAM
1. Great Workplace is Stunning Colleagues
2. We’re a team, not a family.
3. Loyalty is Good but unlimited loyalty is fool
4. Brilliant Jerks are not tolerate
5. Hard Work IS Not Directly Relevant - It’s
about effectiveness– not effort
We don’t measure
people by how many
evenings or weekends
they work. We measure
results, only results.
CULTURE CODE v.06

13. “When you believe in the Vision you can
work wherever and whenever you want”
CULTURE CODE v.06

14. YOU HAVE THE
POWER OF FREEDOM
1. We encourage experimentation. Better to try
and sometimes fail than to sit tight and… fail
for sure.
2. We want to delight Customers so for every
decision, we should ask ourselves: “What’s in
it for the customer?”
3. Think simply: You cannot add simplicity IN. You
must take complexity OUT.
To answer you have to talk
with a wine producer at least
one per month. It’s the only
obligated task you will get.
CULTURE CODE v.06

15. TWO TYPES OF
NECESSARY RULES:
1. Prevent irrevocable disaster
2. Moral, ethical and legal issues
CULTURE CODE v.06

16. “With great power comes great responsibility”
Uncle Ben
CULTURE CODE v.06

17. LIFE IS SHORT. ENJOY
YOUR JOURNEY
1. It should be fulfilling and fun. Work is a big
part of life. So, work should also be fulfilling
and fun
2. Take care of yourself. (standing desks,
healthy snacks, fitness, spontaneous
laughter, time to rest, etc.)
3. You regularly and deliberately do things that
make you feel better
CULTURE CODE v.06

18. “Life is short. Full of tough choices, always take
the high road (is more difficult to reach, but
the view is better and it’s much less crowded).
Enjoy your journey”
Wise Man
CULTURE CODE v.06

19. WE BELIEVE IN OUR
TALENTS
1. You are conscious of your current level of
productivity and happiness, and make
continual changes to grow
2. You have a higher expectation of yourself,
than Buffer does of you so, you practice
activities and develop habits that will
improve your mind and your body
3. We don’t just believe in our cultural values,
WE BET ON THEM.
CULTURE CODE v.06

20. WE BELIEVE IN OUR
TALENTS
4. Culture is not set in stone in fact our best
people don’t just fit our culture, they
improve it
5. We believe in investing to increase
individual mastery
6. We’re doing a few things to help you
improve your-self: course, books, travel,
conference . . .
CULTURE CODE v.06

21. “Great men forge their own life by themselves”
F.G.
Become part of our Journey
CULTURE CODE v.06