I’m not a big fan of raising fees for existing clients. In my own practice, for the most part, I tend to raise fees as new clients come on board. But sometimes, your rates are too low and you need to adjust them up to where they belong.

1. Two simple strategies for raising your fees for current
clients
I’m not a big fan of raising fees for existing clients. In
my own practice, for the most part, I tend to raise fees
as new clients come on board. But sometimes, your
rates are too low and you need to adjust them up to
where they belong.
Given this situation, I have two recommendations
that can help your clients adjust to the new fee
structure.
1. Educate Your Clients. You’ll want to share what is changing about your practice beyond just
the fee. Find a way to differentiate your services going forward so your clients can see the
value.
The way to educate them is with the warm letter campaign. Start mailing a series of warm
letters to everyone in your practice to let them know about the changes and educate them
about how things will be different and better for them. Do this slowly, introducing a few things
at a time so you don’t overwhelm them. Maybe send one letter a month for a few months in
advance of the change.
2. Announce the Date for Your Rate Increase. Pick a date in the future when you will be
officially increasing your rates. This allows clients to get used to the idea and know what is
coming. Help clients feel okay about the upcoming increase by letting them know the new
services that will be available.
Another option is to let them purchase your services in advance before the rate increase on a
one-time basis. Or you might plan to bundle services to add more value and soften the fee
hike. If there is something you can share with your clients in return for the upcoming price
increase, this can also help lessen the impact.

2. Your Client Attraction Assignment
If you are considering a rate increase for current clients, plan ahead. Think about what you will
be offering if the services will be more comprehensive. Maybe you’ll add additional services or
have become certified in a new methodology. Look for the way to add value to the services you
already offer.
As long as clients feel they are still getting a good value, they will not be as likely to look for a
cheaper resource. This is why building and maintaining a strong relationship with your clients is
crucial to keeping them in your practice as time goes by.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com