Survival Marketing: 20 Ways to Stay Alive and Thrive

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Justice Mitchell or JusticeMitchell.com shares 20 ways to not only survive but to thrive. To see all of our speakers from 2018, go to FloridaBlogCon.com.

Marketing

TACTIC#1:GETTHEGEAR
Social Management
Project Management
Automate

TACTIC#2:LISTEN
Google Alerts
Google Trends
Sentiment/Device/Audience

TACTIC#3:RESEARCH
Spy Fu
Email Conversion
Campaign Analytics

TACTIC#6:DRILLTEAM
SHTF/WWYD?
Unite
SOP
Deploy

TACTIC#7:VILLIANIZE
Topical
Create
Answer

TACTIC#8:ACTIONISGO
Audience Questions First
Make Useful Content
Test

TACTIC#9:TRANSLATE
Deﬁne Audience
Segment?

TACTIC#10:HIJACK
Topics
Content Alignment
Inspirational
Quotes

TACTIC#11:MICROCONTENT
Horoscopes
Inspirational
Quotes

TACTIC#12:OWNTHATSHIT
Watermark
Repost
Link
#Tag

TACTIC#14:ALTERNATES
Medium
Multi-Author
Submissions

TACTIC#15:STREAM
Live / Recorded / ICYMI
Distribute: 
Vimeo / Restream

TACTIC#16:INFILTRATE
SEO Rich Content
Cross-Pollenate
Seek Backlinks
Snippet Tags

TACTIC#17:REENFORCEMENTS
Repurpose
Version Control Content
Redeploy distribution
v2

TACTIC#18:GRIFT
Afﬁliate programming
Native Advertising
Reviews
SME

TACTIC#19:STRIKEFIRST
Live Events
Programming
Thought Leadership

TACTIC#21:CLONES
CoScheduler
Multi-Author Blogs
Content Calendars
Basecamp

TACTIC#22:TRANSMIT
VLOG
Podcasting
Serialized Content

TACTIC#23:TRAIN
Content Calendars
Webinars
Live Q&A
Chat Forums

TACTIC#24:WALKIE-TALKIES
Become A Guest Blogger
Podcasts for Guest Hosting
Rating & Review Sites

TACTIC#25:GOINGROUGE
Limited Programming
Landing Pages
Squeeze Pages
Conversion Tools

THANK YOU
Q/A MORE! PLEASE! MORE!
THIS IS LIFE CHANGING!

TACTIC#26:SPECIALSKILLS
UI/UX
Mobile Only Layouts
Apps?

TACTIC#27:REPLICATE
Podcasting Players
Social Channels
Chat / Streams

TACTIC#28:FINDSHELTER
Reddit
Imgur
Giphy
Mastodon
Alt. Properties

TACTIC#29:THINKTANK
Thought Starters
Assignment Desks

TACTIC#30:C.O.U.M.
CREATE
ONCE
USE
MANY
PUBLISH: ARTICLE CONTENT

PUBLISH: ARTICLE CONTENT
PUBLISH: A/V
TRUNCATED ARTICLE 
W/LINK-BACK
ABBREVIATED ARTICLE 
W/LINK-BACK
MULTI-POST 
TRUNCATED ARTICLE 
W/LINK-BACK
PRESS (PR) SUBMITTED ARTICLE 
SEO/SOCIAL READY
OFFER RELATED CONTENT 
DEFINED DRIVER
TACTIC#30:C.O.U.M.

TACTIC#31:THE“PDP”
PRE, DURING & POST
AKA:
Before, During & After

TACTIC#32:IWILLCUTYOU
2:00
1:00
00:30
00:15

TACTIC#33:HUMANREACTION
Sex
Love
Greed
Health
Flattery
Weight-loss
Fear/Uncertainty
Self-improvement
Exclusivity
Longevity
Anger
Doubt
Fame

˙© 2018 . ALL RIGHTS RESERVED . JUSTICE MITCHELL / BIG BLOCK STUDIOS, INC.
SURVIVAL MARKETING
IMPROVISE, ADAPT, AND OVERCOME
JUSTICEMITCHELL.COM
IDEA-
STARTER
CHEAT
SHEET

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Survival Marketing: 20 Ways to Stay Alive and Thrive

2. BENCHMARK THEN NOW

3. TACTIC#1:GETTHEGEAR Social Management Project Management Automate

4. TACTIC#2:LISTEN Google Alerts Google Trends Sentiment/Device/Audience

5. TACTIC#3:RESEARCH Spy Fu Email Conversion Campaign Analytics

6. TACTIC#4:EMAIL Build Deploy Test

7. TACTIC#5:A/BTEST Subject Lines Post Timing Brand Voice

8. TACTIC#6:DRILLTEAM SHTF/WWYD? Unite SOP Deploy

9. TACTIC#7:VILLIANIZE Topical Create Answer

10. TACTIC#8:ACTIONISGO Audience Questions First Make Useful Content Test

11. TACTIC#9:TRANSLATE Deﬁne Audience Segment?

12. TACTIC#10:HIJACK Topics Content Alignment Inspirational Quotes

13. TACTIC#11:MICROCONTENT Horoscopes Inspirational Quotes

14. TACTIC#12:OWNTHATSHIT Watermark Repost Link #Tag

15. TACTIC#13:GEOGRAPHY PAID: Media Earned: Media SOCIAL Owned: IP INTELLIGENCE DATA ADVERTISING Online (inbound) Traditional (outbound) • Print?TV/Radio Endorsements Programmatic Outreach CONTENT UGC Created Curated Streaming PodCasting Channel Content INFLUENCER Celebrity Ambassador Recruiter Moderators Outreach PARTNERSHIPS Co-Branding White Labeling Partnerships Sponsorships INTELLIGENCE Testing Support Forecasting Prototyping Monitoring Optimization Analysis Crisis PROPERTIES Books/Blogs (eBooks) Websites/Connects Digital: Mobile/Tablet Digital: Applicational Physical Product Data & Lists Email CHANNELS Facebook Twitter YouTube etc. COMMUNITY Subscribers Forums Groups Boards Chat/Live TRUST KEYS Ranking Ratings Reviews Testimonials “Proof” Positive Celebrity AFFILIATES Relationships Ambassadors Brand-jacking Certifications

16. TACTIC#14:ALTERNATES Medium Multi-Author Submissions

17. TACTIC#15:STREAM Live / Recorded / ICYMI Distribute:  Vimeo / Restream

18. TACTIC#16:INFILTRATE SEO Rich Content Cross-Pollenate Seek Backlinks Snippet Tags

19. TACTIC#17:REENFORCEMENTS Repurpose Version Control Content Redeploy distribution v2

20. TACTIC#18:GRIFT Afﬁliate programming Native Advertising Reviews SME

21. TACTIC#19:STRIKEFIRST Live Events Programming Thought Leadership

22. TACTIC#20:SOP Rate Sheets Support Materials PrePrepped Content Logo/Brand Packs

23. TACTIC#21:CLONES CoScheduler Multi-Author Blogs Content Calendars Basecamp

24. TACTIC#22:TRANSMIT VLOG Podcasting Serialized Content

25. TACTIC#23:TRAIN Content Calendars Webinars Live Q&A Chat Forums

26. TACTIC#24:WALKIE-TALKIES Become A Guest Blogger Podcasts for Guest Hosting Rating & Review Sites

27. TACTIC#25:GOINGROUGE Limited Programming Landing Pages Squeeze Pages Conversion Tools

28. THANK YOU Q/A MORE! PLEASE! MORE! THIS IS LIFE CHANGING!

29. SECRET BONUS CONTENT SUPER

30. TACTIC#26:SPECIALSKILLS UI/UX Mobile Only Layouts Apps?

31. TACTIC#27:REPLICATE Podcasting Players Social Channels Chat / Streams

32. TACTIC#28:FINDSHELTER Reddit Imgur Giphy Mastodon Alt. Properties

33. TACTIC#29:THINKTANK Thought Starters Assignment Desks

34. TACTIC#30:C.O.U.M. CREATE ONCE USE MANY PUBLISH: ARTICLE CONTENT

35. PUBLISH: ARTICLE CONTENT PUBLISH: A/V TRUNCATED ARTICLE  W/LINK-BACK ABBREVIATED ARTICLE  W/LINK-BACK MULTI-POST  TRUNCATED ARTICLE  W/LINK-BACK PRESS (PR) SUBMITTED ARTICLE  SEO/SOCIAL READY OFFER RELATED CONTENT  DEFINED DRIVER TACTIC#30:C.O.U.M.

36. TACTIC#31:THE“PDP” PRE, DURING & POST AKA: Before, During & After

37. TACTIC#32:IWILLCUTYOU 2:00 1:00 00:30 00:15

38. TACTIC#33:HUMANREACTION Sex Love Greed Health Flattery Weight-loss Fear/Uncertainty Self-improvement Exclusivity Longevity Anger Doubt Fame

Survival Marketing: 20 Ways to Stay Alive and Thrive

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