The law of demand states that quantity purchased varies inversely with price. In other words, the higher the price, the lower the quantity demanded. The reason for this phenomenon is that consumers' opportunity cost increases, so they must give something else up or switch to a substitute product.
The Five Determinants of Demand
The five determinants of demand are:
The price of the good or service.
Prices of related goods or services. These are either complementary (purchased along with) or substitutes (purchased instead of).
Income of buyers.
Tastes or preferences of consumers.
Expectations. These are usually about whether the price will go up.
For aggregate demand, the number of buyers in the market is the sixth determinant.
Memory is at the centre of human living, progress and activities. Without memory, we can not remember; we can not think; we cannot learn; and we cannot solve problems. We would not be able to know danger and run away from it. We would not be able to invent Science and Technology. We would be completely blank. It would then mean that the individual would be experiencing afresh the same thing over and over again. It would be like trying to fill a bottomless pit. But with memory, we are able to store away useful information and recall them when needed. We can think and solve problems. We are able to learn, store what we have learnt and recall it for use whenever necessary. There is a two-way relationship between learning and memory. If information acquired from learning is not stored in the memory, it will be lost and so we would be unable to recall it. On the other hand, the information we have already stored in our memory, influences our new learning. To be effective, a teacher must acquaint himself with the way memory works. He must find out why children forget and be able to prevent it. He must consciously teach to promote effective storage of the material learnt by the students. This unit will therefore describe how memory works, the major reasons why we forget and the implications of these for learning and teaching.