"www.fao.org/about/meetings/sustainable-food-systems-nutrition-symposium The International Symposium on Sustainable Food Systems for Healthy Diets and Improved Nutrition was jointly held by FAO and WHO in December 2016 to explore policies and programme options for shaping the food systems in ways that deliver foods for a healthy diet, focusing on concrete country experiences and challenges. This Symposium waas the first large-scale contribution under the UN Decade of Action for Nutrition 2016-2025. This presentation was part of Parallel session 2.2: Information and education for healthy food behaviours"

2. ENGAGING WITH FOOD RETAILERS FOR
PROMOTING HEALTHY DIETS
Mr Fabio Massimo Pallottini – President
Italmercati Wholesale Markets Network

3. The scenario:
In the last 20 year’s traditional food retail has experienced increased
marginal cuts in the sector; these cuts generally only benefit the
largest retailers and discounters.
However, in the last few years, thanks to new trends and parameters
of freshness, traditional food retail has been a warrantee for the
consumer, safeguarding local food production and ensuring a more
beneficial and direct relationship with the consumer.
The Fresh Market business model is ethical, fair, transparent and
sustainable

4. International activities
World Union of Wholesale
Markets (WUWM)
In Europe:
• 110 wholesale markets
• 21 EU countries
• +25,000 retail markets
• over 1 million people
employed
• Wholesale total turnover
+40 billion Euro

5. International activities
WUWM Members in EU
• Educating public on good
nutrition
• Supporting healthy eating
programmes
• Actions to increase fish,
fruit, vegetable
consumption
MARKETS – YOUR HEALTHY CHOICE

6. National activities in Italy
• Many community activities local
markets
• Cooking shows and demonstrations
• Food tasting of seasonal fresh produce
• Information activities with many
schools
• Presence in National television
programs

7. National activities in Italy

8. Conclusion
“Fresh Food Markets: Healthy for the
Economy and for Consumers!”