Don’t ask me to marry you on the first date
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This document discusses why forms are important and provides a story about improving a form design. It notes that forms should be designed with empathy for the user, gradually engaging them without explicit registration. Sensitive data should only be requested if clearly needed, with benefits explained and no misleading or manipulative language. Form fields should be labeled, avoid ambiguity, and trigger appropriate keyboards. Overall, the goal is to make forms painless for users.
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Don’t ask me to marry you on the first date
- 1. Don’t ask me to marry you on the first date
- 3. What is a form?
- 10. mobile first
- 11. morning evening wake up work social commute relax fun bed
- 13. touch first
- 14. source
- 16. source
- 18. user first
- 19. user first
- 20. human first
- 21. Why bother?
- 22. a volunteer
- 23. Why bother?
- 24. human
- 26. brand
- 29. retention
- 31. F O R M STORY
- 32. I’m leaving!
- 33. Easy in, hard out… Photo credit: Simon’s Cat
- 35. manipulation
- 37. roadblocker
- 40. could be better
- 44. first impression
- 45. sign here
- 48. Come test us… but first leave us your card details …just in case…
- 50. gradual engagement no explicit registration
- 51. the biggest lie of the web
- 53. agree vs. read
- 54. single sign-on
- 56. user
- 57. WTF?!
- 61. This is what you’ll get. This is why we need your data.
- 62. Don’t worry, we may read it for you or call you later :) You can help digitize books with us.
- 64. honeypot field
- 65. honeypot field
- 70. trust
- 75. labels are always visible + no misleading vanishing placeholders
- 76. benefits are shown + no more explanation needed
- 77. 35-95 CTA
- 78. Sign In FM Email Password Remember me Sign Up Show HOME TERMS HELP Reset Password
- 79. Sign In FM Email Password Remember me Sign Up Show easy to check be just a tap away don’t log me out HOME TERMS HELP make homepage available new user? consider a way out Reset Password keep the labels
- 80. labels vs. icons
- 82. ambiguity in meaning and action
- 83. when icons work
- 92. What do you want me to do? Where am I?
- 93. about half a screen occupied by virtual keyboard input type triggers keyboard type
- 94. email <input type=“email” name=“email”/> number <input type=“number” name=“quantity” min=“1” max=“5” step=“1” value=“1”/> url <input type=“url” name=“homepage”/> tel <input type=“tel” name=“phone”/> date <input type=“date” name=“bday”/>
- 97. don’t shout at me clear list don’t look like an answer provided data kept
- 98. nod your head
- 100. reduce error risk
- 103. N.I.E. Number N.I.E. Number - - N.I.E. Number - - X-1276972-P N.I.E. Number 1111111X X It’s a number like X-1234567-Z
- 104. don’t look like an answer give hints N.I.E. Number N.I.E. Number - - N.I.E. Number - - X-1276972-P N.I.E. Number 1111111X X It’s a number like X-1234567-Z
- 105. Oh... didn’t I tell you I’m color-blind…?
- 106. ⌘F5 Voice Over
- 108. I can’t live without you
- 113. 140
- 114. 140
- 115. 140comment
- 116. 140 follower comment
- 121. bug
- 122. search bug
- 123. search solutionbug
- 129. form habits
- 130. I’m uncertain I’m lost I’m bored
- 132. empathy
- 133. POLAR POLLS GOOGLE FORMS WUFOOSURVEY MONKEY
- 134. 30% discount for Frontend Malaga