SlideShare a Scribd company logo
1 of 8
SEMrush Site Audit v2
in 30 Minuten
Mit Evgeni Sereda
2
1 Google Analytics
Bericht “Gecrawlte Seiten”, in der Spalte “Einzelne Seitenaufrufe”
2 Trello
Bericht “Probleme”, Button “Send to Trello”
Integrationen
3
1 Komplette Onpage Optimierung
● Kontrolle der internen/externen
Dienstleister
● Ursachenforschung
2 Überprüfung von einzelnen Bereichen
● nach Re- und Launches
● nach dem Einsatz von anderen Tools
Konkrete Einsatzmöglichkeiten
3 Schnelle Tests (100 Seiten)
● Einzelne Seite oder Seiten
● AMP Implementierung
● HTTPS, Hreflang
● Bei Problemen mit Rankings
4 Technische SEO (NEW)
5 Optimierung der internen Verlinkung
6 Pre Sale & interne Berichte
(Alle Checks einstellbar)
4
Qualität der Webseite
Zielsetzung von Site Audit
Technische SEO
Perfomance
Internationale
SEO
Mobile SEO
(AMP)
Interne Verlinkung
Kontrolle und Vergleich
Crawlability Sicherheit
(HTTPS)
Mark-Up
5
Site Audit im Überblick
Permanente
Berichte
Berichte nach Bedarf
Internationale
SEO
HTTPS
Implementation
Übersicht Probleme
Gecrawlte
Seiten
Statistik
Crawls
vergleichen
Fortschritt
Projekte Projekteinstellungen
CrawlbarkeitPerfomance
Internal
Linking
6
Exportmöglichkeiten und Berichtswesen
Tasks zu Trello
Site
Audit
Meine Berichte
Benutzerdefinierte Berichte
(PDF)
.xls .csv Datei
PDF - Berichte per E-Mail
Fragen, Anfragen, Vorschläge, Ideen
Marketingverantwortlicher DACH
Online Marketing Experte SEMrush
E-Mail:e.sereda@semrush.com
Evgeni Sereda
Ich in Social Media:
Facebook: https://www.facebook.com/seredaevgeni
XING: https://www.xing.com/profile/Evgeni_Sereda/
SEMrush Site Audit in 30 Minuten am 13 06-2018

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SEMrush Site Audit in 30 Minuten am 13 06-2018

  • 1. SEMrush Site Audit v2 in 30 Minuten Mit Evgeni Sereda
  • 2. 2 1 Google Analytics Bericht “Gecrawlte Seiten”, in der Spalte “Einzelne Seitenaufrufe” 2 Trello Bericht “Probleme”, Button “Send to Trello” Integrationen
  • 3. 3 1 Komplette Onpage Optimierung ● Kontrolle der internen/externen Dienstleister ● Ursachenforschung 2 Überprüfung von einzelnen Bereichen ● nach Re- und Launches ● nach dem Einsatz von anderen Tools Konkrete Einsatzmöglichkeiten 3 Schnelle Tests (100 Seiten) ● Einzelne Seite oder Seiten ● AMP Implementierung ● HTTPS, Hreflang ● Bei Problemen mit Rankings 4 Technische SEO (NEW) 5 Optimierung der internen Verlinkung 6 Pre Sale & interne Berichte (Alle Checks einstellbar)
  • 4. 4 Qualität der Webseite Zielsetzung von Site Audit Technische SEO Perfomance Internationale SEO Mobile SEO (AMP) Interne Verlinkung Kontrolle und Vergleich Crawlability Sicherheit (HTTPS) Mark-Up
  • 5. 5 Site Audit im Überblick Permanente Berichte Berichte nach Bedarf Internationale SEO HTTPS Implementation Übersicht Probleme Gecrawlte Seiten Statistik Crawls vergleichen Fortschritt Projekte Projekteinstellungen CrawlbarkeitPerfomance Internal Linking
  • 6. 6 Exportmöglichkeiten und Berichtswesen Tasks zu Trello Site Audit Meine Berichte Benutzerdefinierte Berichte (PDF) .xls .csv Datei PDF - Berichte per E-Mail
  • 7. Fragen, Anfragen, Vorschläge, Ideen Marketingverantwortlicher DACH Online Marketing Experte SEMrush E-Mail:e.sereda@semrush.com Evgeni Sereda Ich in Social Media: Facebook: https://www.facebook.com/seredaevgeni XING: https://www.xing.com/profile/Evgeni_Sereda/