The I+ Manifesto is a voluntary initiative by the European aluminium industry. It is designed to inspire Europe’s decision makers to imagine a renewed, refreshed and dynamic industry, promoting action and guiding the debate for the coming political cycle and beyond. #INDUSTRYPLUS

1. I+ MANIFESTO
MORE INDUSTRY. SUSTAINABLE. CREATIVE. INCLUSIVE
INTRODUCTION PRINCIPLES CALL TO ACTION HOW TO ENGAGE
Introduction
European materials processing and manufacturing
industry have been an engine of creativity,
job creation, growth and inclusiveness.
Today, these must also drive sustainability,
circularity and carbon neutrality.
We are now at a crossroad. The 4th
industrial
revolution is already well underway and the
options for Europe are clear: either reinvent to
lead and thrive or continue with business as
usual to follow and decline.
To seize the opportunities created by this rapid
transition to new 21st
century prosperity in
Europe and globally, industries in Europe need
to be increasingly agile, adaptable and innovative.
This demands a new strategic direction –
with ambitions to match – that will restore trust
within investors, entrepreneurs, politicians and
citizens alike.
The I+ Manifesto is a voluntary initiative by the
European aluminium industry. It is designed
to inspire Europe’s decision makers to imagine
a renewed, refreshed and dynamic industry,
promoting action and guiding the debate for the
coming political cycle and beyond.
Why we launch I+ Manifesto?
Europe is stronger when its industries are innovative,
creating new products and services, new business
models and partnerships, new jobs and new social
realities. The 2008 financial crisis undermined this,
weakening both the regional and global contribution
of Europe’s sustainable value chains.
It is now time to accept that the economy
has changed; recovering to pre-crisis levels
can no longer be an objective for a forward-
thinking economy.
The goal of a truly sustainable economy
and industry by mid-century requires a
transformation that both creates new industries and
renews our existing industrial base and assets. We
should now aim to fundamentally change how
we design policy, creating the conditions that will
allow our industries to shine and become the most
innovative economy in the world.
Achieving this is an ambitious but realistic goal, one
that will require strong political decisions combined
with genuine ambitions and true vision from
industrial leaders.
I+ Manifesto is based on five principles and five calls
to action.
“To have a future that we
can believe in, we must
be able to imagine it.”

2. VISIT OUR MANIFESTO WEBSITE AT
www.european-aluminium.eu/manifesto
PRINT THIS VERSION AND
HAVE A DEBATE WITH YOUR PEERS
PRINCIPLES
CALL TO ACTION
01
02
03
04
05
Define a new European governance
to coordinate industrial policies
We call for a bold and fully-fledged EU industrial
strategy with its vision and goals rooted in its
wider strategy of sustainable development and
commitments under the Paris Agreement.
The strategy should aim to coordinate regional,
national and European policy efforts. A new
governance approach between the different
decision-making levels should help to define
competencies and be instrumental in meeting EU
industrial performance goals by 2030 and 2050.
This should define and agree on clear,
measurable targets with common goals for the
EU and specific goals for each Member State.
The Commission should appoint a High-Level
Industry Coordinator for 2019-2024.
Establish a new EU forum
allowing business leaders to
contribute to determine an
Industry 2050 Roadmap, in line
with EU commitments under
the Paris Agreement
Create a new forum to define the Industry
2050 Roadmap for Europe. This should
engage high-level policy makers, industrial
leaders and representatives from all other
relevant stakeholder groups. In considering
an integrated industrial modernisation strategy,
it should address sectoral policies holistically,
embracing trade, climate change, public
procurement, the circular economy
and innovation.
Make it attractive for industry
to invest in Europe
Extend the European Fund for Strategic
Investments (EFSI) to mobilise further private
investment. At the same time, promote a culture
willing to embrace greater risk while providing
adequate guarantees and ensuring financial
stability for long-term investments.
Identify strategic value chains
in Europe
We call on the EU authorities to recognise
strategic value chains that are instrumental
for Europe in accelerating its transition to a
sustainable economy. There should be tailor-
made policies and incentives defined for these
strategic value chains. These should reflect
their importance to society and positive impact
on Europe’s sustainable development while
strengthening their competitiveness.
Include a specific EU Industry 4.0
fund in Framework Programme 9,
focused on regional value chains
Large-scale breakthrough pilot projects require
considerable upfront capital investment.
The EU should earmark a significant, specific
fund (EU 4.0) that empowers it to drive long-
term technological transition in the regional
ecosystems of large industries, SME’s and
research institutions.
SEND US AN EMAIL TO
manifesto@european-aluminium.eu
A complete and functioning European Single
Market – that works for people, goods as well
as energy – is the single most important driver of
a revitalised industry.
Favourable and stable framework conditions are
needed for companies to compete at
global level, invest, innovate and digitalise,
switching to the industry of the future.
Fair and free trade, with a modern investment
policy, to ensure industry produces and operates
in Europe and at the same time competes on a
global level playing field.
High availability of skilled women and men –
both apprentices and experienced workers
offered life-long learning opportunities – is a
prerequisite for transforming our industries.
The European economy must rapidly transition
to carbon neutrality, greater resource efficiency
and circularity and more equally shared benefits
of growth. Achieving this is possible through an
integrated approach to industrial modernisation
that harnesses all of the above, as part of the EU’s
commitment to the Paris Agreement and the UN
Sustainable Developments Goals.
ENGAGE IN 3 WAYS
Visit our website: www.european-aluminium.eu | Follow us: @EU_Aluminium #INDUSTRYPLUS