At the recently concluded eTailing India Expo 2016 – “India’s Flagship Conference & Exhibition on Retail, eCommerce and Mobile” (http://mumbai16.etailingindiaexpo.com), leading thought leaders shared their perspective on “Growth Hacking: Simple changes to increase the Sales conversion for your Product”. This article summarizes the session. (the session is not verbatim here).

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roup idolizes
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mer, growth
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and trusts. M
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to your adv
service. The m
user base for
y with a good
you get free
ues to sell the
u want your
dorser is ide
a paid techni
is as importa
ential that you
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hat are you
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re very subjec
t their produc
and exciting
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growth hacks
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when people
a company
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know where
use. When A
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customer bec
offering prod
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o become po
e whom the t
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ng users hap
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h hacking for
aid, how a sta
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b the attentio
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3. eTailing I
ecosystem
a commo
on the In
Panelist’s
Samir Sa
Diapers4
India Profile
m of retail in
on stage to s
dian online
s: Nayan Bh
raiya, CEO, T
4Baby.com; S
e: eTailing In
ndustry (onl
such retailer
market. (htt
eda, Serial E
ThatsPerson
Sujal Shah, C
dia is a know
ine & offline
rs & etailers,
tp://www.et
Entrepreneur
nal.com; Ana
CXO, Investo
wledge platf
e) in India to
, eTailing Ind
tailingindiae
r, ISeB; Kapil
and R Banerj
or, MissMali
form that pr
o engage in a
dia aims to p
expo.com)
l Hetamsaria
rjee, Co-Foun
ini
rovides an op
a lively disco
provide insig
a, Founder, V
nder & CEO,
pportunity t
ourse. By off
ghts and ana
Velvetcase.c
to the
fering
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com;