The document discusses Elon Musk speaking at TED2017, where he talked about flying cars and the challenges they present. Musk stated that flying cars would be quite noisy but was optimistic that his proposed underground tunnels for transportation could be faster than bullet trains. The tunnels could allow someone to get from Westwood to LAX airport in just 5-6 minutes. The document also includes information about an idea for a sensor system in cars that can detect outside activity and motion to alert the driver and take action if needed. It discusses the naming process for this system and selects the name "aunosen". Finally, it outlines the brand character and style for aunosen on social media, focusing on being helpful, reassuring and

1. branding assignment fa102a Esther Matini
FA102AResearch, Product Proposal
and Transmedia Explorations

2. “WHAT WILL THE FUTURE LOOK LIKE?”
http://blog.ted.com/what-will-the-future-look-like-elon-musk-speaks-at-ted2017/
branding assignment fa102a Esther Matini
ELON MUSK SPEAKS AT TED2017

3. “There’s a challenge of flying cars in that
they’ll be quite noisy.”
branding assignment fa102a Esther Matini
Assignment One, Research

4. “We’re cautiously optimistic that it’ll be faster
than the world’s fastest bullet train”
branding assignment fa102a Esther Matini
Assignment One, Research

5. “You should be able to get from Westwood to
LAX in 5-6 minutes”
branding assignment fa102a Esther Matini
Assignment One, Research

6. branding assignment fa102a Esther Matini
Assignment One, Research
“Reusability is only
relevant if it is rapid and
complete, like an aircraft
or a car”

7. branding assignment fa102a Esther Matini
IDEA
1. Sensor system that detects outside motion and react to it.
2. Able to detect outside activity(humans, objects, stop lights).
3. Alerts the user of any sudden activity and takes action to
stop it.
Sensor to detect irregularities

8. branding assignment fa102a Esther Matini
Naming Process
automobile technology sensor
aunosen
+ +
=

9. branding assignment fa102a Esther Matini
Africa, Africa, Africa
My Africa, our Africa
The sky has cleared
Consciousness has brightened
The time has come to face reality
A suffering people
Have soothed their pain
To live in peace and progress
If we have faith
In our capabilities
Mother Africa will one day be happy
Africa, Africa, Africa
My Africa, our Africa
Africa, Africa, Africa
Cradle of the world, fertile continent
Senegal and Cape Verde aren't so far away
I can say that these two countries are united
It is also true that our lands are twins
Since our fates are sealed
I ask God for the United States of Africa
So that, finally, my dream will come true
For you are our Mother Africa
Africa, Africa, Africa...
Day and night, peace be with you
Africa, Africa, Africa ...
Day and night, peace be with you
The sky has cleared
Consciousness has brightened
The time has come to face reality
A suffering people
Have soothed their pain
To live in peace and progress
Africa, Africa, Africa
My Africa, our Africa
Africa , Africa , Africa
Cradle of the world, fertile continent
Children of Africa, let us unite, let us join hands
Because unity is strength
I ask God for the United States of Africa
So that, finally, my dream will come true
For you are our Mother Africa
Africa, Africa, Africa...
Day and night, peace be with you
Africa, Africa, Africa ...
Day and night, peace be with you
Africa - our Africa
My Africa, our Africa
Africa - our Africa
My Africa, our Africa
Cesaria Evora
Africa Nossa
(Our Africa)
Source for Brand Character Words

10. branding assignment fa102a Esther Matini
Brand Character Diagram
aunosen
Persona Purpose
ToneLanguage
fertile
clear
curious
soothing
progress
strength
unite
bright
capabilities
peaceful
hopeful
unifying

11. branding assignment fa102a Esther Matini
Brand Character Diagram
aunosen
Persona Purpose
ToneLanguage
visionary
articulate
innovate
reassuring
progress
strengthen
connect
bold
capabilities
harmonious
hopeful
unifying
refined:
I looked at the past words
and their synonyms to
better fit my brand

12. branding assignment fa102a Esther Matini
“Instead of marketing themselves as a big,
inaccessible tech company, they're great at
keeping their Twitter content human and
relatable.”https://blog.hubspot.com/marketing/twitter-best-brands

13. branding assignment fa102a Esther Matini
“We found that successful accounts have a
good grip on four or five styles,
which fit with an account’s personality
and tone of voice, do very well.”https://blog.twitter.com/marketing/en_gb/topics/best-practices/2017/make-your-tweets-go-further-12-styles-of-successful-tweets.html

14. branding assignment fa102a Esther Matini
1. Post great content
2. Post often
3. Be human
4. Post funny images and
videos
5. Mainly post images
(even with link posts)
6. Respond to mentions
7. Retweet posts from
followers
8. Maintain a relevant
(and fresh) cover photo
and avatar
https://www.postplanner.com/blog/19-best-examples-of-how-top-brands-use-twitter/

15. branding assignment fa102a Esther Matini
Header image

16. branding assignment fa102a Esther Matini
image no.1
Introducing aunosen: a helper on the road so that you
can spend more time having fun and less time worrying #worryless

17. branding assignment fa102a Esther Matini
image no.2
First time driving? aunosen allows first time drivers to feel at ease
on the road so don’t worry! #worryless

18. branding assignment fa102a Esther Matini
image no.3
Going on a family vacation? aunosen makes sure that you
spend less time worrying on the road and more time
smiling! #worryless