Which is best for your company - free Google Analytics or the Premium version? It isn't the case that the paid-for version is the best for everyone - its increased horsepower may be beyond the needs of some users.

1. GoogleAnalytics
FreeVsPremium
comparison

2. Google Analytics
Free Vs Premium
Contactuson08444881000 hello@jellyfish.co.uk
Whetheryou’reusingthefreeversionorPremium,
GoogleAnalyticsstillhascutting-edgefeaturesand
aneasyinterfacewe’veallgotusedto.However,the
Premiumproductaddsalotmorehorsepower,some
powerfulnewfunctionality,andenablesvaluable
productintegrationsyoudon’tgetwiththefreeversion.
Premiumalsooffersincreasedprocessingpower,
allowingyoutosend2000timesmoredata.Google
processthedatamuchfaster,too,soyouhaveaccess
toresultssooner(datafreshnessguaranteedunder
fourhours).
Anotherwinningfeatureistherollupreportingin
Premiumthatactsasanexecutivedashboardfor
multiplepropertiesandsites.Premiumalsooffers
amoresophisticatedreportingsuitefordeeper,
morepreciseinsightsonyourdatawithavarietyof
optionsthatincreasereportprecision.Whetheryou
needpre-configuredcustomreports,10xlargersample
sizeofuptofivemillionvisitsforfastanalysisinthe
onlineinterface,orunsampledreports,youcannow
downloadwith100%accuracyfordatawarehousing.
Youcanevenaugmentyourdatawithrelevantuser
andcontentcharacteristicsusingthe200custom
dimensionsandmetrics.
Plus,Premiumenablespowerfulintegrationsacross
severalproducts.First,Premiumintegrateswith
DoubleClickCampaignmanager,makingiteasyto
evaluateandimproveyourdisplayadvertising.View
adimpressionperformance–evenwhenthere’s
noclick–andblendtheseintoGoogle’sintegrated
attributionmodelingtool.Italsointegrates
withDoubleClickBidManagersoyoucancreate
sophisticatedaudiencesegmentsinGoogleAnalytics
andsendthemdirectlytoDBMforreal-timebidding.
Mostrecently,Googlelaunchedanintegrationwith
DoubleClickforPublishers,allowingDFPPremium
publisherstoseeintegratedreportingbetweenDFP
andAnalyticswithintheAnalyticsUI.
Ontopofallthis,asaPremiumclientyou’llhave
accesstoJellyfish’sworldclassserviceandsupport
team.YourdedicatedImplementationSpecialistwill
workwithyoutoensureasmoothimplementation
process,plusyourday-to-dayAccountManagerwill
ensureyourneedsarealwaysmetandthatyou’re
satisfiedwiththeprogram.Andlastly,ourTechnical
SupportTeamwillbeonhandtoaddressany
questionsthroughoutthepartnership.
WhatarethebenefitsofGoogleAnalyticsPremium?
Manypotentialclientsaskusthisquestionandinsomecases,
Premiumisn’tthebestoptionforeveryone.Sowe’vecompiledthe
followingtohelpyoumakeamoreinformedchoice(andlistedour
contactdetailssoyoucancallusifyouwanttotalkmore).
FormoreinformationonFreevs
PremiumGoogleAnalytics,check
outourcomparisonsheet.Orif
you’dprefertotalktouswithyour
questions,justgetintouchtoday.

3. Google Analytics
Free Vs Premium
Contactuson08444881000 hello@jellyfish.co.uk
DATA PROCESSING
Hits
(pageviews, transactions, in-page tracking etc.)
10 million hits per month Standard tier payment up to 20 billion hits per month
- More available on request
Custom dimensions and metrics 20 200
Real time reporting Yes Yes
Sampling Sampled data only
(Up to 500,000)
Sampled and unsampled data available
(Up to 10,000,000)
NATIVE INTEGRATION
AdWords
Google Tag Manager
(GTM)
(Covered by SLA)
AdSense
BigQuery
DoubleClick for Publishers
DoubleClick Bid Manager
DoubleClick Campaign Manager

4. Google Analytics
Free Vs Premium
Contactuson08444881000 hello@jellyfish.co.uk
INTERFACE & FUNCTIONALITY
User friendliness
Ease of implementation
Multi-channel attribution reports
Several default options included, plus create
your own custom options.
(Data driven) Includes all options from free,
plus additionally Data Driven.
Data export
(.CSV, Excel, PDF etc.)
(Can export real, unsampled data)
Roll-up reporting
(Multiple properties, single interface)
Testing Innate A/B testing
Platform - free
Innate A/B testing
Platform - free
COST
Overall cost Free Contact Jellyfish to discuss pricing. Packages can be
tailored to suit you when purchased via a reseller.

5. Google Analytics
Free Vs Premium
Contactuson08444881000 hello@jellyfish.co.uk
SECURITY & PRIVACY
Data ownership Owned by the individual Owned by the individual
Security and storage Data stored across multiple servers adhering
to the US Safe Harbor Privacy Principles
Data stored across multiple servers adhering
to the US Safe Harbor Privacy Principles
Privacy Personal and identifiable data is accessible
by Google on a need to know basis
Google can only access data through written consent
Data storage Stored for 2 years
- sampled
Stored for 3 years
- unsampled therefor ALL data can be
exported for storage permanently
SERVICE LEVEL AGREEMENT
Guarantee
(when SLA is not met)
Monthly fee is refunded
- guarantee
Uptime for data collection 99.9%
Uptime for data reporting 99%
Uptime for data freshness 98%
Support No support included as standard. Support packages can
be purchased from certified agencies such as Jellyfish.
24/7 devoted team with Jellyfish, and product
emergency escalation support
CONTRACTUAL AGREEMENT
Agreement level Per Parent company

6. Google Analytics
Free Vs Premium
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Surrey, RH2 9SS
0844 488 1000
hello@jellyfish.co.uk
Contactus