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Outdoor Connect
- 1. client Digital NOW February 11, 2011 Steve Manolis Marketing Manager/Digital Product Manager 602-374-6420 SteveManolis@clearchannel.com
- 2. Agenda Digital Advertising Dynamic in the Hands of the Client Examples How it Can Benefit You
- 3. Overview Flexibility meets Immediacy Dynamic in the Hands of the Client Who Should use Outdoor Connect Examples
- 5. Ultimate Flexibility Digital Out of Home Becomes your company’s texting screen Allows you control of your message Gives you the ability to react to ‘this moment in time’
- 6. Dynamic in the Hands of the You
- 7. Dynamic Directed by You Controlling Content and Text Through Outdoor Connect you can update Images and Text Your message goes out once you submit your change Your message can be changed as often as you need You can react upon your needs and respond to consumer reaction
- 8. Why Outdoor Connectand Who Should Use It
- 9. Dynamic Directed by You Why Outdoor Connect Ultimate Outdoor Flexibility Ability to Choose different Templates Ability to Change daypart/weekpart timing Ability to be location specific Who Can use Outdoor Connect Almost Any type of Advertiser can It an obvious for news media (news, weather, road conditions) Outdoor Connect can benefit retailers that need to react to market conditions Inventory or price point adjustments (up to the minute sales promotions, inventory countdowns) Adjustments to economic fluxuations Ticket sales events And more…
- 10. Dynamic Directed by You -- Why Ability to React NOW Maximize reach and awareness Lets your consumers know what sales, events and promotions re going on NOW Reach a particular demo, or Valley location Different messages for different boards Weighted messages to take full advantage of vendor co-op Reducing administrative time Getting Multiple Messaging Out to the Public Day parting as much as needed
- 11. Examples of Dynamic Copy Changes
- 12. Phoenix Channel 3, Belo, uses Outdoor several times a day for news updates
- 13. Belo uses Outdoor several times a day for news updates
- 14. And for those days that Impact our lives
- 15. And for those days that Impact our lives
- 16. Or are Area Specific
- 17. Or are Area Specific
- 18. KFYI uses Outdoor Connect to discuss up to the minute topical discussions 1st Amendment Rights
- 19. KFYI uses Outdoor Connect to discuss up to the minute topical discussions Non-Violence In Phoenix?
- 20. KFYI uses Outdoor Connect to discuss up to the minute topical discussions George Bush’s Memoirs
- 21. Phoenix International Raceway uses Outdoor Connect to allow fan contest and pushes content back to Social Media such as Facebook
- 22. Phoenix International Raceway uses Outdoor Connect to allow fan contest and pushes content back to Social Media such as Facebook
- 23. Phoenix International Raceway uses Outdoor Connect to allow fan contest and pushes content back to Social Media such as Facebook
- 24. Auto Dealerships
- 27. And for those days that Impact our lives
Editor's Notes
- Cover slide. Include in all presentations. Make sure to customize for your client and include your personal contact information.
- Emphasis that today’s market environment must react, respond and influence
- Emphasis that today’s market environment must react, respond and influence
- Transition slide.
- Discuss various scenarios where this is important to client needs and fulfillment of objectives
- Transition slide.Client controls content directly to all boards or to select locations
- Elaborate on the power to design your message immediately and at any time
- Transition slide. This section is intended to discuss the digital program you are proposing using maps and photos.
- Elaborate on the flexibility of outdoor conect
- Elaborate on the flexibility of outdoor conect
- Transition slide. This section is intended to show off spec creative for digital. It is highly recommended that all proposals showcase customized spec creative. Consult with your CCO graphic artists for assistance.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Radio producers and talk show host can enter topical data to keep the listener informed on subject matter.
- KFYI, handles there three main talk show hosts…topics change several times in a hour depending on audience or topic
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- A Car Dealer can change copy and image for new or used cars coming on the lot
- An Apartment Complex management team requires copy change when running rental specials to fill occupancy. Mark Taylor owns and manages over 15 apartment complexes in the vally
- A real Estate or Insurance Corporate office can control content and images promoting various reps and their contact information, or push different headlines
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.
- Individual spec creative page. Use the DON jpegs provided by your art department. Resizing may be necessary. A sizing guide has been provided in the content of this slide. This slide can be copied and pasted multiple times OR you can layer the slide with the artwork provided by your art team. If layered, use the animations tab (Insert > Animations > Custom Animations) in PowerPoint.