What do you think the biggest changes to email marketing will be, when looking ahead 5 years? Here are the main trends that are going to make a great impact on you not only as a marketer, but as an online retailer as well. So get ready for changes in email marketing in 2016!

1. S
Email Marketing Trends You
Should Pay Attention to in 2016
+1 (347) 709-9927 service@essenceofemail.com

2. “What do you think the biggest changes to
email marketing will be, when looking ahead 5
years?”

3. S Chad White of Litmus:
Email marketing will experience a second coming of
age in 2016, thanks to mobile strategies, more
integrations and more insights from data.

4. 1. More emails being sent this year:
around 5% increase.

5. S Triggered emails will grow in number and sophistication.
2. Super personalized emails: create
automations.

6. S New Trend: Designing for smartwatches
3. Mobile-first design

7. S Call to Actions will get aided by animation to draw
attention through embeddable content and animated
GIFs.
3. 2016 the year of video in email.

8. 3. 2016 the year of video in email.

9. 3. 2016 the year of video in email.

10. S It has become increasingly
popular over the past year,
but now lightboxes will go
mainstream
4. Subscription and lead capture lightboxes
will be everywhere.

11. Is it a lightbox?

12. 2016 will be the year of machine-to-
human email communication.

13. S
You are still here!
If you want access to more email marketing tips specially for
ecommerce,
and a ton of useful resources on email marketing topics:
service@essenceofemail.com+1 (347) 709-9927