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Methodology
1. Erika Enlund | thesis 1, fall 2015
Research Methodology Set up blog &
pinterest board
Tracking the process, collecting
visual inspiration.
Preliminary Research
Free-Write
Write Methodology
Historical Research
Communications/Graphic Design
timeline with key moments.
Ethnographic Research
Linguists, sociologists, women in
arts.
Empirical Research
Analyze well-known arts and design
texts for use of language.
Data and Statistic
Research
Effects of words, success of PSA
campaigns that are similar.
Conduct Interviews
Possible interviewees: Ellen Lupton,
Sheila Levrant de Bretteville, Ashley
Hernandez, Steven and Rick Poynor,
and Michael Beirut.
Analysis/Write
Analyze and conclude findings.
Conduct Experiments
Gender stereotype read test. Visual
matching game. Blind study about
the power of words.
Share Data
Review with peers/advisors and
poke holes in findings.