Website ranking is determined by some factors that are established by Google. One way to determine the ranking is through SEO .SEO includes White Hat and Black Hat SEO Services. https://treuemax.com

1. Search Engine Ranking
Factors

2. Websites are displayed in search engine result list according to the ranking. Google has established many
guidelines in ranking websites. There are many ways by which high ranking can be achieved. SEO is the
best way in do so. Mainly there are two types of SEO, Black Hat SEO and White Hat SEO. Black Hat
SEO is done outside the Google guidelines and the result achieved from this is not long lasting, whereas
White Hat SEO is just the opposite.

3. Black hat SEO refers to the use of techniques that try to trick the search engines into thinking that a
website deserves to be ranked higher for particular keywords. These are the techniques that search
engines strongly disapprove. As a result, they ruthlessly punish websites utilising black hat SEO when
they discover that they have been manipulated. And sooner or later they do. In order to protect
themselves from unscrupulous SEO providers and webmasters and continue to deliver quality results to
their users, search engines change their algorithms on a virtually daily basis. In year 2010, Google made
as many as 500 algorithm changes which equals 1.5 per day. As a result, manipulations and deceptions
don’t remain undetected for long.
Black Hat SEO

4. Things that are done in Black Hat SEO
Use of frames
Over use of Bold and Italic Tags
Keyword stuffing
Single pixel links
Text presented in graphics form
only not actual body text on the
page
Redirect through refresh metatags
Gateway doorway page
Buying links and traffic
Bad neighbourhood
Automated content Generation

5. Things that are done in Black Hat SEO
Excessive cross-linking
Dynamic pages
Duplicate content
Frequency of content change

6. Unlike black hat SEO, white hat SEO involves the use of tools and techniques that are explicitly
approved by the search engines. Google for instance offers guidelines to follow to make a website more
Google friendly and subsequently, achieve better rankings. White hat SEO works by encouraging natural
backlinks by giving the website’s visitors a reason to leave a link to it on other websites with relevant
content, typically by providing unique and valuable content, improving user-friendliness and making
website’s design more attractive.
White Hat SEO

7. Things that are done in White Hat SEO
Site listed in other directories
Link from expert site
Links from Authority sites
Directory submission
Article submission
Age of link
Anchor text of inbound link to you
Keyword in URL
Keyword in domain name
Keyword in title tag
Keyword in the links to site pages
Outgoing link anchor text

8. Things that are done in White Hat SEO
Freshness of the page
Social book marking
Press release Submission
Keyword in description meta tag
Keyword font size & style
Keyword proximity
Keyword prominence
Keyword in alt text
Keyword in Keyword metatag
Keyword density in body text
Individual keyword density

9. Treuemax provide quality SEO services to take your website to the top of the search engine list
implementing White Hat SEO techniques. SEO services are essential for every business to make a stand
in the internet. Treuemax provide quality SEO services at an affordable price.
https://treuemax.com