Social Media Strategy for Boomers & Seniors
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How do boomers and seniors use social media and why is it important? I represented Response Mine on a recent panel at What's Next Boomers Summit addressing this topic. Before you harness the power of boomers and social, it's important to develop a content-driven strategy to support your efforts.
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Social Media Strategy for Boomers & Seniors
- 1. social media is not a social platform Image Source: Anne Helmond 1
- 2. audience 12,500 2
- 3. audience 70% 3
- 4. social networks 4
- 5. 5
Editor's Notes
- Social media is not synonymous with Facebook. It’s not Twitter. It’s not YouTube. These are platforms we use to communicate to our audience and ultimately build relationships. The content shared on these networks influence the web as a whole. These networks work together, and we can’t focus on only one piece of the puzzle (SEO) when all of this plays a part.
- An American turns 50 every 7 seconds. That’s more than 12,500 every day. 40 million baby boomers will turn 65 in the next 19 years.50 million people 50-64 use internet, so roughly 24,000,000 use social media21,000,000 seniors online. 7,140,000 social media users.
- Boomers control 70% of total net worth of American households. 12 million seniors have purchased a good or service online during last quarter. http://socialmediatoday.com/chris-horton/548628/don-t-forget-seniors-they-re-online-and-spending-money
- -34% of internet users over 65 use social networks. 18% do so daily. http://www.pewinternet.org/Reports/2012/Older-adults-and-internet-use/Summary-of-findings.aspx,http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/