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PROPERTY MANAGEMENT
Unit 6: Creating a Marketing Plan
UNIT 6: CREATING A MARKETING PLAN
 Marketing Principles
 Marketing Budget
 Product Knowledge
 Image
 New or Established Property
 Number of Units and Pricing
 Property Condition
 Target Markets
 Residential Target Market
 Commercial Target Market
UNIT 6: CREATING A MARKETING PLAN
 Marketing Principles
 Competition
 Strengths and Weaknesses
 Location and Condition
 Turnover Rates and Pricing
 Seasonal Turnover
 Pricing
 Opportunities and Threats
 Local Vacancy Rates & Market Conditions
 Vacancy Rate
 Amount of Competition
 Environmental Conditions
UNIT 6: CREATING A MARKETING PLAN
 Marketing Activities and Methods
 How to Write Advertising Copy
 Include Important Information
 Diversity in Advertising
UNIT 6: CREATING A MARKETING PLAN
 Marketing Activities and Methods
 Advertising Campaign Strategy
 Internet
 Property Website
 Rental Websites
 Multiple Listing Service
 Internet Classified Ads
UNIT 6: CREATING A MARKETING PLAN
 Marketing Activities and Methods
 Advertising Campaign Strategy
 Print Media
 Newspaper Advertising
 Rental Guides
 Flyers and Brochures
 Rental Property Lists
 Outdoor Advertising
 Billboard Advertising
 Bus Stop Benches
 Yellow Pages™
 Direct Mail
UNIT 6: CREATING A MARKETING PLAN
 Marketing Activities and Methods
 Advertising Campaign Strategy
 Referrals
 Personal Referrals
 Organizations
 Radio and Television Media
UNIT 6: CREATING A MARKETING PLAN
 Marketing Activities and Methods
 Evaluate the Marketing Activities and
Methods
 Leasing Plan
 Independent Leasing Agent
 In-House Leasing Agents
 On-Site Leasing Offices
 Rental Center

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Unit 6

  • 1. PROPERTY MANAGEMENT Unit 6: Creating a Marketing Plan
  • 2. UNIT 6: CREATING A MARKETING PLAN  Marketing Principles  Marketing Budget  Product Knowledge  Image  New or Established Property  Number of Units and Pricing  Property Condition  Target Markets  Residential Target Market  Commercial Target Market
  • 3. UNIT 6: CREATING A MARKETING PLAN  Marketing Principles  Competition  Strengths and Weaknesses  Location and Condition  Turnover Rates and Pricing  Seasonal Turnover  Pricing  Opportunities and Threats  Local Vacancy Rates & Market Conditions  Vacancy Rate  Amount of Competition  Environmental Conditions
  • 4. UNIT 6: CREATING A MARKETING PLAN  Marketing Activities and Methods  How to Write Advertising Copy  Include Important Information  Diversity in Advertising
  • 5. UNIT 6: CREATING A MARKETING PLAN  Marketing Activities and Methods  Advertising Campaign Strategy  Internet  Property Website  Rental Websites  Multiple Listing Service  Internet Classified Ads
  • 6. UNIT 6: CREATING A MARKETING PLAN  Marketing Activities and Methods  Advertising Campaign Strategy  Print Media  Newspaper Advertising  Rental Guides  Flyers and Brochures  Rental Property Lists  Outdoor Advertising  Billboard Advertising  Bus Stop Benches  Yellow Pages™  Direct Mail
  • 7. UNIT 6: CREATING A MARKETING PLAN  Marketing Activities and Methods  Advertising Campaign Strategy  Referrals  Personal Referrals  Organizations  Radio and Television Media
  • 8. UNIT 6: CREATING A MARKETING PLAN  Marketing Activities and Methods  Evaluate the Marketing Activities and Methods  Leasing Plan  Independent Leasing Agent  In-House Leasing Agents  On-Site Leasing Offices  Rental Center