1. Walktober 2013
By: Eric Nguyen

2. What is Walktober?
 31 Day Walking Challenge
 Promotes physical activity
 Free through CREC for PSU
students and affiliates.
 Guided walks
 Prizes for winners!

3.  Upon the completion of Walktober I will:
1. Be able to identify at least 3 effective ways to
promote Walktober to the PSU community.
2. Articulate 2 important skills to help manage
people, time, and money.
3. Uphold CREC’s mission and values while
learning the skills needed to be an effective
leader.
Learning Objective

4.  Keeping it simple
 Time range (30-45mins)
 Destinations and
landmarks
 Special to Portland
Idea’s for Guided Walks

5.  Kick-Off : Director Park!
 Food Cart Walk
 ODP 4T’s Hike
 Lee Kelly Stainless Steel
Fountain
 Starbucks Walk
 Sustainability Tour/PSU
Green Tour
 Market Walk
 Zoobomber Statue
 Japanese Historical
American Plaza
 Worlds Smallest Park
 Cool Moon Ice Cream
 Council Crest
 Food Action Collective
List of Finalized Walks
Orange = WotW
Purple = Weekend
Green = Tour
Blue = Promotional
Black = Miscellaneous

6.  Consistent Monday walks of the week @5pm
 Varying times on other days based on PSU’s class
scheduling times.
 Keeping the time under 1 hour
 Longer walks on the weekends to further
destinations. Ex: ODP 4Ts & Council Crest
 Strategic?
Scheduling The Walks

7.  Theme for the Walk of The
Week
 Gives it consistency
 Unique to Portland
Landmark Mondays

8.  Used Microsoft Office Publisher
 Makes it colorful and alluring
 Sets dates for us to be accountable
 Allows participants to schedule ahead
 Where was it implemented?
 A-frame board @ PSU emailing list
Creating the Calendar

11. A-Frame Board
 Used to show the Walktober
event of the day. (brought
out on days of guided walks)
 “Walktober Meets Here”
 Opposite side shows the
events calendar.

12.  Tabling for Viking Days & Party in the Park.
 REC and Smith
 Selective promotion & gauging interest level
 No Pressure
 Flyers handed out while tabling.
 REC, promoting at other tables during Party in the park.
 CREC Electronic Board – blown up flyer with
information
 CREC Employee Newsletter
 Talking to people
Promotion

13. Walktober Wristband (Promotion)
 300 promotional
wristbands.
 “Rock it while you walk it”
 Community cohesion
 Sense of entitlement
 Successful?
Photo Credit: Kristin Hargie

14. • First Walktober Walk!
• Gathered 23 people to walk!
• Handed out the Wristbands
• Short walk for the first walk
• Record Number of Participation!
KICK-OFF: Director Park

15. •Went to 3 Starbucks
•Sampled fall drink and
pastries
•Decent turnout
•Everyone enjoyed it
•Talked to each store shift
manager few days prior.
• Day of event checked in 1
hour before.
•Only one Starbucks was on
top of it!
Starbucks Walk

16. Walking Wall
 Great tool for posting
pictures
 Updates for upcoming
walks
 Answering questions
 Sense of community!

17.  Allowed side competition for who takes the best
photo for each week
 Gets people to checkout the Walking Wall!
 Winner shown on the Weekly PSU email
 Idea was to draw more people to open the emails and
post on the walking wall
Photo Contest

19. PSU Weekly Email
 Walking schedule
 Date, time, destination,
route information,
meeting location,
incentive
 Photo contest winner
 Praise for taking an
awesome photo
 Encourages better
photos from participants

20. (Cont.) Leaderboards
 Lets the top 3 teams know
where they stand
 Makes them want to check
the emails
 Motivation to walk more
and motivate others

21. Mobile App
Pros
 Allows logging minutes
anywhere and anytime!
 Great for right after a
guided walk
 Cool fall images
 Over 200 healthy recipes
 Inspiring daily health tips
Cons
 “Cannot post onto the
walking wall via app”
 This means no photos and
comments!

22. 86%
12%
2%
Gender Identity Female Gender Identity Male
Gender Identity Prefer Not to Specify
Total Gender Population (n=250)

23. 129
82
18
8
13
Students
Staff
Faculty
Alumni
Other
PSU Affilitation

24. Gender Participation
Male
17%
Female
83%
% of Participants that logged consecutively for
15 days (88 total participants)

25. 19%
81%
Logged all 31 days
didn’t log all 31 days
Participants % logging everyday (48
people logged everyday!)

26. 18
116
0
20
40
60
80
100
120
140
Male Female Prefer not to Specify
Gender
#ofpeopleGenders that Joined a Team

27. 96%
4%
Official team members that log/don’t log
Officially on a Team
Logged
Officially on a Team
Didn't Log at All
122 total participants

28. 128 total sole-less mates
57%
43%
% Particiapants not on team that log vs. not log
Solo Soles logged
Solo Soles Didn't log

29.  Teaming up was great for those needing motivation.
 Individuals in this year's Walktober program were 11x
more likely NOT to log minutes than team members!
 “Teamwork makes the dreams work”
No ‘I’ in Team

30. Incentives & Prizes
Incentives
 First 3 official teams win prizes
(teams of 4-10 people) =
encourage team competition
 Raffle small prizes before each
walk = so they come to the
guided walks
 Photo contest = taking pictures
Prizes
 Medium size prizes for first 3
offcial team leaders.
 Backpack, Laptop bag, water
bottle
 Small prize for each walk &
photo contest
 Reusable CREC bags, mugs,
pedometers, water bottle

31. GRAND PRIZE: Portland Walking Tour
gift voucher for each member of the
winning team.
o Valued at $20 each
Walktober and CREC swag given away
as raffle prizes at the closing
ceremony.
o Fleece blanket, Hoodie, T-shirt,
Cook book.
o 3 PSU Personal training passes
Prizes

34. Agreeable
Disagree-able
Interesting

35. Participant Success Stories

37. 3 useful ways to Promote Walktober
1. No pressuring
 Focus on those that seem legitimately interested
2. Short & long Spiel
 Gauged through interest level
 Short spiel includes interesting things
3. Emailing
 (Refer to post survey)
Learning Outcome # 1

39. Articulate 2 important skills to manage time, people, and money
1. Being personable and friendly
 Walks have potential to be more fun
 Keeps people coming to guided walks
2. Organization of priorities
 Balanced work, SLS, and walktober
 “Walktober 1st ” mindset
 Didn’t really handle budget, Erin was great with notifying me how
much I can spend, and on what.
Learning Outcome #2

40.  Target audience should focus on older population
 Walktober should change their leaf point system
 Every minute should count instead of 60min cap.
 Photo contest should have theme for participants to play
off of each week
 Easier for staff to vote on
 Runner up prize should also be thought of in case
competition is close
 Mobile app needs to let participants post and add photos
onto Walktober walking wall.
Future Suggestions