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Eric Chang
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Best Buy  Founded in 1966 by Richar M. Schulze. Originally named Sound of Music.  selling televisions, computers, home appliance and phones  “the company of the year” in 2004 by Forbes Magazine.  Most admire company in 2006 by Fortune Magazine
Goal  Expansion within current market  increase sales  Expanding market to international
Target Customer Male 49%Femal e 51% College Students – 40 %

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