2. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Ed’s philosophy is: “Practice can be
anything you DREAM it to be...and
SUCCESS does not have to come at the
expense of your quality of life.”
3. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 1: Personal For any budding
entrepreneur or business owner, it’s
critical to have a crystal-clear concept of
why you want to build a business to begin
with. Why does it matter? What does it
mean to you?
4. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 2: Radical Clarity My life is way too
short to spend it doing something that I
don’t love. That’s why today I’m answering
the question, “What do I truly desire?”
5. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 3: Obstacles Today is the day I’ll
foresee challenges and remove obstacles
that may be in the way of my success.
6. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 4: Avatar Today, I’ll go even deeper
into my avatar. I’ll look at that ideal client
and figure out what is their PAIN? What
problems might they have? And going even
deeper, what are the subproblems of their
main problems?
7. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 5: Messaging Today, I’ll take my work
public by testing and refining my
messaging. I’ll go onto social
media—Facebook and Instagram—and
post a text post or live video. I’ll speak to
my avatar’s pain and ask if the problem
8. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 6: Branding and Product Based on my
problem and solution, I’ll create a brand
for my product and for my business.
9. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 7: Blueprint Today, I’ll blueprint the
next three weeks. I’ll start with what I
want to accomplish and then work
backward, reverse-engineering exactly
what I need to do each day.
10. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 8: Facebook Today, I’ll start
marketing. I’ll create social media
business pages for my product or brand
and expand my personal page by
requesting to join or adding myself to
relevant free Facebook communities
11. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 9: Facebook Challenge Group Today, I
begin to control my traffic and maintain
their attention! I’ll create a closed
Facebook community for a FREE 7-Day
Challenge solving a subproblem
12. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 10: Build Tension Beginning today, I’ll
build tension inside the challenge by
creating daily posts inside the group,
showing what I’m creating and how I am
going to deliver massive value
13. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 11: Blueprint The Challenge Today’s
task is to lay out Days 1 through 7 of the
challenge. Note: All 7-Day Challenge
trainings will be conducted LIVE inside
the private Facebook community.
14. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 12: Opening Dialogue On Day 12, I’ll
private message at least 10 of the people
engaging in the Challenge Facebook
Group. (Yes, you read that right—I will
message individual Challenge members!)
15. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 13: Group Focus Today, I’ll focus on
sharing inside the FREE 7-Day Challenge
Community as well as sharing it inside
relevant Facebook Groups and social
media channels.
16. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 14: Traffic Control I’ll want to start
controlling some of this traffic. To do so,
I’ll need a landing page for email opt-in
17. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 15: Training Today will be Day 1 of the
FREE 7-Day Challenge. Inside of the closed
Facebook FREE Challenge Community, I
will conduct the Day 1’s LIVE training.
18. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 16: Training and Value Creation Day 2
of the FREE 7-Day Challenge! The training,
which is on resources and preparation,
will be one hour in duration.
19. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 17: Training and Value Creation Day 3
of the FREE 7-Day Challenge! I’ll do the
Day 3 training inside the Facebook
Challenge Community.
20. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 18: Training and Review Day 4 of the
FREE Challenge! I’ll do the scheduled
training inside of the free Facebook
community, careful to answer all
questions and address all concerns.
21. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 19: Webinar Day 5 of the FREE 7-Day
Challenge! Today, I’ll host the Day 5
training, transitioning to my Perfect
Webinar
22. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 20: Urgency Day 6 of the challenge!
Today will be about creating urgency. I’ll
go inside the free Facebook community,
congratulating members who have
purchased and letting people know the
bonuses are going away soon
23. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 21: Urgency Day 7 of the challenge!
Today, I’ll continue posting about urgency,
encouraging those on the fence and
procrastinators to purchase.
24. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 22: Download and Refine Today, I am
going to compile content and feedback
from the FREE 7-Day Challenge
Community
25. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 23: Core Funnel Day 23 is fun! I get to
build a proper sales page for the SYSTEM I
have created.
26. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 24: Continuity Group On Day 24, I will
create my continuity and support group
for the CORE offer buyers who selected the
FREE seven-day trial
27. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 25: Challenge Relaunch Today, I’ll
repeat the challenge launch.
28. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 26: Review Results Reflection. I’ll
compile and evaluate the results and
statistics from the previous launch inside
the FREE 7-Day Challenge
29. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 27: Case Studies, I’ll collect a
minimum of two case studies from the
first free challenge.
30. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 28: Dream 100 To truly grow and
scale, I must expand my reach. How can I
possibly expand quickly and efficiently
without expending massive dollars on
traffic or marketing?
31. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 29: Outreach, I’ll research and reach
out to the first 10 of my Dream 100. I’ll
send them the case studies, the sales
statistics, and the results in an email for
affiliate recruiting.
32. Chapter 9:
Free 7-Day Challenge
By, Ed Osburn
TheChiropracticPhilanthropist.com
Day 30: Rinse and Repeat I’ll move on to
the next 10 of my Dream 100, sending
them the same outreach email. I will
celebrate all the hard work and massive
impact I have created.