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IDEATION
[identity]
relation
vision
mission
JOURNEY
[opportunity
+ sustainability]
reach: touch points /
‘meeting’
involve...
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SET model #8

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the Social Engagement / Empathy Tool -SET- will help you with your organization's identity, social (responsibility) approach and supporting storytelling strategy, by knowing why and how to build relations, attract followers / fans and make your efforts profitable. The SET model (canvas) is part of the Ready SET Go! handbook, which is (still) a work in progress.

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SET model #8

  1. 1. IDEATION [identity] relation vision mission JOURNEY [opportunity + sustainability] reach: touch points / ‘meeting’ involve: purpose / urgency / interest / attention activate: ask / share / co-create celebrate: fun / ingredients / deliverables © Theo Meereboer Museummaker 2017 follow ers fans c o m m u n ity fam ily visito rs participants custom ers friends b e n e fa c to rs stakehold ers partners su p p lie rs CONTEXT [credibility] turmoil & trends tasks & roles ambition values SOCIAL [participatory] attention needs questions co-creation BUSINESS [profitability] assets channels resources propositions + SET model

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