This infographic looks at why latency matters and how Equinix can help you assess your current application needs.

1. ANTICIPATED REGIONAL IP
TRAFFIC GROWTH RATES
NORTH AMERICA
WESTERN EUROPE MIDDLE EAST
& AFRICA
CENTRAL &
EASTERN EUROPE
ASIA PACIFICLATIN AMERICA
USERS FIND IT DIFFICULT
TO DO THEIR JOBS
NEGATIVE
EXPERIENCE
AN EXTRA 500MS IN SEARCH
DELIVERY DROPS TRAFFIC
20% FOR GOOGLE
EVERY ADDITIONAL 100 MS
COSTS 1% IN SALES
FOR AMAZON
HR-Finance
CRM-ERP-BI
Transactional Apps
Voice
Video
Email
Collaboration
Document
Management Archive/
DR Apps
POSITIVE EXPERIENCE;
SOME APPS MAY LAG
Analytics
POSITIVE
EXPERIENCE
THE TABB GROUP CAN LOSE
$4M EVERY 1 MS ITS PLATFORM LAGS
OPTIMAL APP LATENCY
END-USER
QUALITY OF EXPERIENCE
LATENCY AFFECTS
THE BOTTOM LINE
Procurement
Web/HTTP
2,000 KM 500 KM 50 KM
500MS
100MS
50MS
-1% INSALES
20% DROP
1 MS=$ 4MIL L IO N
0-5 MS 50 MS 100 MS
Equinix.com
Changes in where traffic originates and how much data is generated
will soon have profound effects on Internet latency and end-user
quality of experience. To remain competitive, organizations must host
applications to ensure optimal performance.
ASSESS YOUR CURRENT
NEEDS WITH OUR APPLICATION
PERFORMANCE CHECKLIST >>
IT ALL BEGINS WITH THE DATA CENTER
Customer satisfaction and employee productivity depend
on application performance. To support both, CIOs must
deploy infrastructure that provides:
WHY LATENCY MATTERS As app performance decreases, so does productivity, brand image,
market share, user and customer satisfaction, and revenue.
THE CENTER OF
PERFORMANCE
• A consistent “headquarters-like”
experience for all end-users
• Scalability and global enablement
• Access to enterprise applications and
data on any device—anytime, anywhere
• Access to a variety of networks
Mainframe
Virtual Desktop
Imaging Apps
Trading Desk
IN 2016
CONNECTED DEVICES = 3X
THE GLOBAL POPULATION
18X MOBILE DATA
TRAFFIC INCREASE
3X FASTER MOBILE
DATA TRAFFIC
MOBILE
DEVICES
FIXED
DEVICES
TODAY
2016
CONNECTED
DEVICES
GLOBAL
POPULATION