Women in Events. Breaking the sealing and stereotypes.

2. THE EVENT INDUSTRY HAS GROWN SIGNIFICANTLY OVER THE TEN PREVIOUS
YEARS. EVENT PLANNING AND BRAND EXPERIENCES GO "HAND IN HAND," AS
THEY SAY. BUSINESSES ARE PRODUCING INVESTMENTS IN THE CONCEPT OF THE
EVENT AFTER REALIZING THE ADVANTAGES. IN LIGHT OF THIS, EVERY
SUCCESSFUL COMPANY NEEDS A WELL-OILED, SYNCHRONIZED EVENTS TEAM,
AND THIS IS WHERE YOU CAN PROFIT FROM THE CURRENT MARKET TREND.
EPIC INDIA HAS BEEN A HEAD HONCHO IN EVENT MANAGEMENT FOR MANY
YEARS, WHETHER IT IS FORMAL, CULTURAL, IDEOLOGICAL, CORPORATE, ETC.

3. IT WOULD NOT HAVE BEEN POSSIBLE WITHOUT A DECENT SQUAD, A TEAM
COMPRISED OF DEPARTMENTS FROM PRODUCTION, ARTISTIC, VISUAL, AND
INFORMATION. WE AT EPIC ARE ATTEMPTING TO SET THE SAME EXAMPLE BY
ENSURING THAT THE ENTIRE TEAM, INCLUDING MEN AND WOMEN, WORK IN
HARMONY, AS WE HAVE CONTRIBUTED SIGNIFICANTLY TO THE OVERALL
SUCCESS OF THE EVENT AND ENTERTAINMENT INDUSTRY.

4. .
WOMEN ENTERING THE INDUSTRY
ARE FREQUENTLY TAKEN ABACK BY
THE LONG WORK HOURS, OFFICE
POLITICS, AND HIGH LEVELS OF
STRESS THEY FACE ON A DAILY
BASIS. FURTHERMORE, THE RECENT
IMPACT OF COVID-19
DEMONSTRATES HOW
UNPREDICTABLE EVENTS AND
CRISES CAN PRESENT SIGNIFICANT
BARRIERS THAT REQUIRE
INNOVATIVE SOLUTIONS TO
OVERCOME.
OVER TIME, THERE HAVE BEEN A
VARIETY OF CHALLENGES FOR
WOMEN WORKING IN THE EVENTS
SECTOR.

5. WOMEN FACE THE FOLLOWING CHALLENGES IN THE EVENT
INDUSTRY
Work-life balance is difficult to achieve in the events industry due to long working
hours andHigh-pressure environments (especially for women with children).
There are no clear pathways to leadership in the events industry.
There is a lack of support for women with children.
Women lead differently than men.
Men have more opportunities for leadership and confidence.

6. RISING FEMALE PRESIDENCY IN EVENTS
WE ARE NOW CELEBRATING THE SIGNIFICANT ADVANCES THAT WOMEN HAVE MADE
IN THE EVENT INDUSTRY OVER TIME.
DESPITE THIS PROGRESS, EVIDENCE SUGGESTS THAT MANY WOMEN CONTINUE TO
FALL SHORT OF THEIR GOALS. ALTHOUGH THE WAGE DISPARITY BETWEEN MEN AND
WOMEN HAS NARROWED IN RECENT YEARS, IT REMAINS SIGNIFICANT; WOMEN
CONTINUE TO BE UNDERREPRESENTED IN CERTAIN INDUSTRIES AND OCCUPATIONS;
AND FAR TOO MANY WOMEN STRUGGLE TO BALANCE WORK AND FAMILY
RESPONSIBILITIES.

7. WE ARE NOW CELEBRATING THE
SIGNIFICANT ADVANCES THAT WOMEN
HAVE MADE
TODAY, THE EVENT MANAGEMENT
INDUSTRY DOES NOT APPEAR TO BE
PRONE TO GENDER INEQUALITY AT FIRST
GLANCE, WITH WOMEN ACCOUNTING
FOR MORE THAN THREE-QUARTERS OF
THE WORKFORCE, ACCORDING TO OUR
DATA. MORE THAN 77 PERCENT OF
MEETING, CONVENTION, AND EVENT
PLANNERS ARE WOMEN, AND MANY
INDUSTRY GROUPS ARE DOING THEIR
PART TO EMPOWER WOMEN.

8. WE'RE OBSERVING A FEW ENCOURAGING TRENDS
Women own 40% of businesses in the US, and 64% of newly founded women-
owned businesses are founded by women of color.
In high-skill jobs, women are starting to earn more than men.
Women now make up 24% more of the money than they did five years ago.
Women hold 26% of computing jobs.

9. AT EPIC INDIA, WOMEN HAVE ALWAYS BEEN OUR UNSUNG
HEROES. THE PERSON WHO PLANNED THE PERFORMANCE FROM
BEHIND THE STAGE TOOK ON THE ROLE OF THE EVENT'S
SPOKESPERSON. THE ENTIRE TEAM HAS WALKED IN THIS
INDUSTRY WITH WOMEN AND THEIR EMPOWERMENT. IN THE
PAST, WOMEN'S SOLE RESPONSIBILITY AT EVENTS WAS TO SIT
OUTSIDE THE VENUE AS AN ADORNMENT. IN THEIR LATER YEARS,
WOMEN IN THIS FIELD AT EPIC WERE FOUND PLANNING
STUNNING AND IDEAL BUSINESS GATHERINGS, UNDOUBTEDLY
HELPING THEIR MALE SUPERIORS CLOSE DEALS AND GENERATE
PROFITABLE BUSINESS.

10. RESEARCH
IT IS EXCITING, FAST-PACED, AND OFFERS GREAT CHANCES FOR
PROFESSIONAL ADVANCEMENT. EVEN THOUGH WOMEN MAKE UP THE
MAJORITY OF EVENT MANAGERS, THEIR AVERAGE PAY IN THE MEETINGS
INDUSTRY IS ABOUT 24% LESS THAN THAT OF MEN, ACCORDING TO A RECENT
PCMA STUDY. SO, IN THIS CUTTHROAT AND CONSTANTLY CHANGING
INDUSTRY, HOW DO WOMEN FIND WAYS TO DIFFERENTIATE THEMSELVES
AND ADVANCE THEIR CAREERS.
WE DISCOVERED THAT 76.9% OF THE 2000 INDIVIDUALS IN THE WORLD WHO
WORK IN THE EVENT MANAGEMENT INDUSTRY ARE WOMEN. YOU MIGHT
CALL IT A SECTOR THAT IS DOMINATED BY WOMEN.

11. ANOTHER PIECE OF RESEARCH THAT PIQUED
OUR INTEREST THIS YEAR WAS DATA FROM
OUR ANNUAL EVENT MARKETING
COMPENSATION REPORT, WHICH DISCLOSED
IMBALANCES IN PAY BETWEEN MEN AND
WOMEN IN MANY OF THE SAME ROLES,
PARTICULARLY ON THE BRAND SIDE. MEN
EARNED 7.7 PERCENT MORE THAN WOMEN
IN VICE PRESIDENT ROLES IN BRAND
MARKETING DEPARTMENTS, FOR EXAMPLE.
MEN EARNED 22% MORE THAN WOMEN IN
MANAGEMENT POSITIONS. WOMEN IN
BUSINESS HAVE COME A LONG WAY, BUT
THEY ARE NOT FINISHED. IT'S HERE THAT OUR
WOMEN IN EVENTS PLAN CAN HELP.

12. WOMEN MAKE UP 45% OF EEMA'S
NATIONAL EXECUTIVE; 35% OF EEMA
COMPANIES ARE LED BY WOMEN
ENTREPRENEURS; MORE THAN 45% OF
THE EVENT INDUSTRY'S MANAGEMENT
TEAMS ARE MADE UP OF WOMEN; AND
NEARLY 50% OF THE WORKFORCE IS
MADE UP OF WOMEN.
WE SEE INDIAN WOMEN ENTREPRENEURS
MAKING THEIR NAME GLOBAL, NOT JUST
NATIONALLY. THE LIST INCLUDED SIX
INDIAN WOMEN. NIRMALA SITHARAMAN
AND FIVE OTHER INDIANS HAVE BEEN
NAMED TO FORBES' LIST OF THE WORLD'S
100 MOST POWERFUL WOMEN IN 2022.

13. WHILE WE WORK TO SUPPORT WOMEN, MAY WE ALSO
ACKNOWLEDGE THAT TO DO SO, WE MUST ALSO RECOGNIZE THE
CONTRIBUTION OF THE MALE COUNTERPART IN FOSTERING A
MORE INCLUSIVE WORKPLACE WHERE WE VALUE EFFORT AND
TALENT AND UPLIFT AND SUPPORT ONE ANOTHER. IN WHICH THE
CONCENTRATE UNTRUTHS IN DEVELOPING A SETTING THAT
ENCOURAGES GROWTH, INSPIRE IDEALISTS TO BE BORN, AND
ULTIMATELY POSITIVELY INFLUENCES THE EVENT PRODUCTION
GOING FORWARD.

14. 6
50 PERCENT OF RESOURCES IDENTIFY AS WOMEN AT EPICINDIA, AND WE
CONTINUE TO TREAD WITH EQUITY FOR ALL.

15. THANK YOU
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