Engaging Small Towns in Health Care Enrollment
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The document discusses strategies for engaging small town communities in health insurance enrollment efforts. It recommends partnering with trusted community organizations like libraries, hospitals, and social services that serve as referral sources. The document also suggests creative outreach locations like laundromats, restaurants, and social media to reach more people. A centralized scheduling system allows multiple groups to schedule appointments in a coordinated way and track enrollment data. Overall, the key to success is utilizing diverse partners and channels to communicate options to enroll broadly within small town populations.
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Engaging Small Towns in Health Care Enrollment
- 1. © 2016 Enroll America | StateOfEnrollment.org Engaging Small Town Communities – What’s Worked and Challenges that Remain
- 2. © 2016 Enroll America | StateOfEnrollment.org Julie A. Grasson, M.Ed. Hospital Council of NW Ohio & Toledo/Lucas County CareNet Assistant Director Introduction
- 3. © 2016 Enroll America | StateOfEnrollment.org Hospital Council of Northwest Ohio Toledo/Lucas County CareNet
- 4. © 2016 Enroll America | StateOfEnrollment.org 4 Ohio Association of FoodBanks (10 Agencies Collectively Serving all 88 Counties) Ohio Association of Foodbanks Access Health Mahoning Valley Asian Services in Action, Inc. (ASIA) Cuyahoga Health Access Partnership (CHAP) Community Action Committee of Pike County Freestore Foodbank Ohio Association of Free Clinics Southeast, Inc. The Community Action Program Corporation of Washington Morgan Counties Toledo/Lucas County CareNet Ohio Consortium
- 5. © 2016 Enroll America | StateOfEnrollment.org Statewide Consistency
- 6. © 2016 Enroll America | StateOfEnrollment.org Look Familiar?
- 7. © 2016 Enroll America | StateOfEnrollment.org Our Counties:Largest: Lucas with 441,815 Smallest: VanWert with 10,846 Lucas & Allen only metro counties Adams Allen Ashland Ashtabula Athens Auglaize Belmont Brown Butler Carroll Champaign Clark Clermont Clinton Columbiana Coshocton Crawford Cuyahoga Darke Defiance Delaware Erie Fairfield Fayette Franklin Fulton Gallia Geauga Greene Guernsey Hamilton Hancock Hardin Harrison Henry Highland Hocking Holmes Huron Jackson JeffersonKnox Lake Lawrence Licking Logan Lorain Lucas Madison Mahoning Marion Medina Meigs Mercer Miami Monroe Montgomery Morgan Morrow Muskingum Noble Ottawa Paulding Perry Pickaway Pike Portage Preble Putnam Richland Ross Sandusky Scioto Seneca Shelby Stark Summit Trumbull Tuscarawas Union Van Wert Vinton Warren Washington Wayne Williams Wood Wyandot Hillsdale Lenawee Monroe
- 8. © 2016 Enroll America | StateOfEnrollment.org
- 9. © 2016 Enroll America | StateOfEnrollment.org 9 Where to startBest Community Partners: • Libraries • United Ways • Hospitals • YMCA’s • Free Clinics • Health Departments • Job and Family Services • Re-Entry Coalitions • Mental Health Providers Building Partnerships • Trusted Sites • Similar Missions • Population Based
- 10. © 2016 Enroll America | StateOfEnrollment.org THINKING OUTSIDE THE BOX
- 11. © 2016 Enroll America | StateOfEnrollment.org • Family owned restaurants • Pizza delivery • Sit down • Take Out • Parent/Teacher Organizations • Laundry Mats • Drug stores • Social Media • Community Organization News Letters (Write the article for them) • Mental Health Agencies • Academy of Medicine • Hospitals • Universities New Ideas
- 12. © 2016 Enroll America | StateOfEnrollment.org12 Outreach Ideas
- 13. © 2016 Enroll America | StateOfEnrollment.org13
- 14. © 2016 Enroll America | StateOfEnrollment.org MEDIA INVOLVEMENT
- 15. © 2016 Enroll America | StateOfEnrollment.org • Meet with health reporters with local news stations and TV stations • Phone Banks • Social Media • Ask to be on Sunday talk shows • Letters to the Editors • Press Release • Ask host sites to send out as well • Send to talk radio stations Send personalized thank you letters…not emails! Ways to Engage the Media
- 16. © 2016 Enroll America | StateOfEnrollment.org THE CONNECTOR
- 17. © 2016 Enroll America | StateOfEnrollment.org OE1 = Google Docs • United Way 211 • Hospital Call Centers • Resource/Referr al Networks Centralized Scheduling
- 18. © 2016 Enroll America | StateOfEnrollment.org • Connector is available in all 50 states • Approximately 25 states have organizations that do scheduling utilizing it • For more details ConnectorSupport@enrollamerica.org Centralized Scheduling
- 19. © 2016 Enroll America | StateOfEnrollment.org Centralized Scheduling
- 20. © 2016 Enroll America | StateOfEnrollment.org Utilizing Google Docs or the Connector: • Uniformity/ Consistancy • Central Scheduling • Client Follow Up • Reporting • Outreach Centralized Scheduling
- 21. © 2016 Enroll America | StateOfEnrollment.org Centralized Scheduling
- 22. © 2016 Enroll America | StateOfEnrollment.org Questions
- 23. © 2016 Enroll America | StateOfEnrollment.org Discussion
- 24. © 2016 Enroll America | StateOfEnrollment.org Red: Community Partnerships Who are your most important partners in the community that either provide referrals to you, or have given you access to communities in need of enrollment assistance? Pink: Messaging/Communications What is the most effective community resource you have utilized for media (paid, earned, social media, etc) Yellow: Populations Within your communities, who are key populations of focus that you have had success in enrolling? OR Who have you struggled to reach? How do you hope to more effectively serve this population moving forward? Orange: Outreach What is your most effective outreach strategy? What has helped you the most in raising your visibility and reputation throughout the rural communities you serve?