Reinvent Hotel Experiences With Smartwatch Apps

REINVENT
HOTEL EXPERIENCES
WITH SMARTWATCH APPS
A magical experience, at a glance.
CONCEPT OUTLINE

Copyright © 2017 Emozionella®. All rights reserved.
We help you conceive revolutionary
smartwatch apps that connect
emotionally, generate new revenue and
improve the user journey.
– Creating value by leveraging wearables’ intimate nature
– Empowering apps with our artificial intelligence solution
– Engaging a multidisciplinary team of visionaries
Grow business
opportunities
Deliver
superior
experiences
Build deeper
relationships
with customers

How do we add
value to your hotel?

ADD VALUE TO THE WHOLE EXPERIENCE AND EMPOWER YOUR HOTEL TO CREATE A
CONTINUOUS, MORE INTIMATE RELATIONSHIP WITH THE CUSTOMER.
Cycle starts over
- Generating awareness
- Stimulating desire
- Booking
- Starting the relationship
with the hotel
- Getting ready
- Requesting services
- Creating expectations
- Welcome / Check-in
- Entering the room
- Room service
- Assistance
- Hotel services
- See you soon / check out
- Customer evaluates the
experience vs expectation
- Talks about the trip with
friends
- Shares memories
4 VALUE AREAS FOR HOSPITALITY
BOOKING TRIP
PREPARATION
EVALUATION
OF STAY
STAYING AT
THE HOTEL

Cycle starts over
- Generating awareness
- Stimulating desire
- Booking
- Starting the relationship
with the hotel
- Getting ready
- Requesting services
- Creating expectations
- Welcome / Check-in
- Entering the room
- Room service
- Assistance
- Hotel services
- See you soon / check out
- Customer evaluates the
experience vs expectation
- Talks about the trip with
friends
- Shares memories
4 VALUE AREAS FOR HOSPITALITY
BOOKING TRIP
PREPARATION
EVALUATION
OF STAY
STAYING AT
THE HOTEL
EXAMPLE
IMPROVE THE STAYING EXPERIENCE AT YOUR HOTEL WITH A DEDICATED APP.

Copyright © 2016 Emozionella. All rights reserved.
"My Butler" app: 
options and examples
CONCEPT OUTLINE

MAKE YOUR HOTEL SMARTER AND MORE PERSONAL
This app concept helps your guests to live a magical experience at your hotel.
Like a real butler, the app provides support, simpliﬁes access to services and
makes it smarter to discover what your hotel can offer. It uses our AI solution to
make the experience more human, intimate and emotionally rewarding.
A NEW TYPE OF EXPERIENCE
My Butler Services My Hotel

exam
pleMY BUTLER
My Butler provides guests with human-like interactions. The app gives advice,
interacts with guests and makes it super easy to request a service. My Butler
measures guest-satisfaction in real-time and works to improve it.
FEATURE POWERED BY EMOZIONELLA AI
Emozionella AI gives apps the power to deliver contextually
relevant experiences and achieve a higher level of personalization.
Learn more
A DIGITAL ASSISTANT THROUGHOUT THE STAY, 24/7
‣ Boost customer satisfaction
‣ Make it easier to enjoy the stay
‣ Satisfy guests’ needs at a glance

exam
pleSMART CATALOG
Smart Catalog is the quickest way to discover your hotel’s services. Content is
displayed according to the contextual relevance, so it is more relevant to guests
and more profitable for you.
Learn more
YOUR SERVICES, ON THE WRIST
‣ Simplify service discovery
‣ Make your services more relevant
‣ Give higher visibility to your services

exam
pleMY HOTEL
My Hotel is the smartest way to experience your hotel. It provides digital
entitlements (for services and devices), smart functions (digital room key, fast
check-out and similar) and information (hotel info, loyalty cards and similar).
Learn more
YOUR RESOURCES, AT A GLANCE
‣ Simplify usage of your digital resources
‣ Make your hotel more accessible
‣ Enable a smart hotel experience

It has unique biometric and activity sensors
As it's on the skin, it records precise biometric data that we can
use to better understand satisfaction and context in real time.
The user has quick and multi-sensorial access to info and functions. This
creates engagement and a highly rewarding experience.
It is intimate, always with the user
It's so intimate that it develops a deeper emotional bond with
guests and a sense of "human" closeness.
WHY DOES IT WORKS BEST ON A SMARTWATCH?
It is the only device with fast, actionable interactions
The app is conceived around the wearable experience and utilizes the smartphone to
execute certain functions and deliver the app’s core features to those who don’t have a
smartwatch.
A CROSS-DEVICE EXPERIENCE

‣ DELIVER NOTIFICATIONS AT THE RIGHT TIME - SO THEY
DON’T DISTURB
‣ ENABLE ADAPTIVE EXPERIENCES - SO INFO IS VISUALIZED
IN A WAY THAT BEST FITS THE CONTEXT
‣ USE LANGUAGE THAT BEST RESONATES WITH THE
USER'S UNIQUE PERSONALITY
With Emozionella AI, apps live and breathe with the user. Once
implemented, the whole experience is adapted in real time to
perfectly resonate with the context and personality of the user.
It can be added to any app through our SDK.
BOOST THE EXPERIENCE
WITH OUR AI SOLUTION
EMOZIONELLA ARTIFICIAL INTELLIGENCE

TITLE TEXT
PHONE + WATCH: A SEAMLESS EXPERIENCE
Every time we conceive a smartwatch app, we can create the
concept of the smartphone app as well — so all of your guests
will beneﬁt.
✓ Guests who only have a smartphone can use the
smartphone app
✓ Guests who have a smartwatch will be able to use both
the smartphone and smartwatch apps
All your guests can enjoy the beneﬁts of your new app. DELIVER A SEAMLESS
MOBILE EXPERIENCE
CONNECT THE INTIMACY OF THE WATCH
WITH THE POWER OF THE PHONE

INCREASE SERVICE USAGE
Avoid losing your hard-earned service guests to outside options. My Butler app makes sure that
guests know your services and decide to choose them.
Thanks to our AI solution, the app’s interaction with its users is contextual and for each guest
utilizes the communication style that best resonates with his/her personality — boosting
satisfaction and service take-up rates.
Actionable Smart Notifications
Smart Catalog
My Butler’s Suggestions
APP FUNCTIONS INVOLVED

MEASURE CUSTOMER SATISFACTION IN REAL-TIME
Why only discover guests' satisfaction at the end of their stay? Emozionella enables real-time guest-
satisfaction measurement through smartwatch features and quick-notiﬁcation interaction. With
Emozionella, you can react faster and ensure your guests are happier and more satisﬁed.
React in real-time
Proposing offers, different solutions and direct
contact
Measure stress level
Analyzing in real-time data coming from the
smartwatch sensors
Check satisfaction
Using contextual notifications to check the guest’s
satisfaction in key moments of the stay (i.e. after entering
the room the first time, while using a service etc)

ONE-TO-ONE SERVICE
EXPERIENCE, AT ALL TIMES
Emozionella helps you establish a one-to-one connection with guests throughout their stay,
so you are always there when they need you — and in a new and very intimate way. This
closes experience gaps and builds an emotional bond that drives retention and service
usage.
Welcome /
Check-in
Entering
the room
Service
Delivery
Outside
the hotel
See you!Discover
services
experience
gap
Request
services
one-to-oneDistant
Experience
Keep the brand promise Show you care Establish a relationshipShow you are different
Standard Experience Experience powered by Emozionella Apps (smartwatch + smartphone)
• The app is designed to create
an exclusive, personal
experience throughout the
stay.
• It is an addition to your one-
to-one service, not a
substitute.
• It takes up where the one-to-
one service leaves off.
Enhance the experience of
your guests.

Experience Outline

Copyright © 2017 Emozionella. All rights reserved.2017
My
Butler
EXPERIENCE OUTLINE

My Butler’s home screen provides
immediately what matters most to a
guest:
• Fast access to key functions
• Relevant contextual information
• A personal message from the digital
butler
exam
ple
Your butler, just
a glance away!
CONTEXTUAL MESSAGE
It establishes a personal, human connection with
the user. It shows last notification, gives advice
and is relevant. If the user taps on the message, it
opens the related function or service.
17:09My Butler
TAXI
26o 45%
HUMIDITY
TOP WATCH-FACE ICONS
- The face icon triggers a "call me" function
- The taxi icon triggers "call a taxi"
- The other icon at the center represents a
reoccurring activity
Obviously what these three icons do is agreed
during the project. Those are just examples.
Hello Mr. Doe! Sauna
will be ready in 30
minutes. Welcome!
SMART FUNCTION
This function helps guests in daily operations -- this,
in the picture — is just an example. It could be
the controller of the room’s air-conditioning
system, a shortcut to a specific service or any
other predefined functions.

Suggestions for
a perfect stay!
By scrolling down from the home screen, My
Butler app suggests activities, places to visits
and where to eat.
The suggestions are individualized and guest-
specific, so they resonate more.
This service creates a personal, human
experience and makes it easier for guests to
discover great things to do.
The suggestions are contextual - so they
fit with what the user is doing. For
example, after a long work-day it might
suggest a visit at the hotel’s relax center,
or - after sport - it could recommend a
sauna.
The tone of voice is also adapted to
the user’s personality, so it can be "Hi
Joe", or "good afternoon sir" and so on.
exam
ple
17:09My Butler
TAXI
26o 45%
HUMIDITY
BOOK
A long work day.
Chill out at our
relax center?
Hello Mr. Doe! Sauna
will be ready in 30
minutes. Welcome!
MORE
I recommend
A walk in piazza
Roberto Malatesta
Any question, call me
best,
Stewart Bakes
Evening
MORE
Yesterday was
Chinese; today Italian
at our Ristorante?
Dinner

exam
ple
Take action!
It is possible to tap over each single
suggestion to view more info and book.
The booked events can be added to the
calendar.
OK
14:08< Book
Restaurant
L’Alberone
I will add it to your
calendar.
Hotel
Restaurant
14:08< Service
Number of people
BOOK
Hotel Ristorante
Traditional Italian food
served in a warm and
modern environment.
We use local fresh &
seasonal ingredients to
make all our beautiful
dishes.
- +2
Select time
20:30
Via Acqua Bulicante, 15
+39 345 3412

Smart
Catalog
EXPERIENCE OUTLINE

From the home screen, swiping from right
to left, the user arrives at the smart
catalog section.
It’s the easiest and most engaging way
to discover your service offerings.
exam
ple
Instant access
to your services
Services are grouped into 4
categories that are easy to browse
and interact with.
17:09Smart Catalog
ROOM LEISURE
FOOD&DRINK BUSINESS

By tapping over one category, the app
shows the available services.
It sorts services according to the context and
personality of the guest — so what is more
relevant appears first.
It is possible to tap over each service to get
more info and book.
Make your offering
always relevant

My
Hotel
EXPERIENCE OUTLINE

From the home screen, swiping from right
to left two times, the user arrives at the
My Hotel section.
This section empowers guests to easily
interact with the digital ecosystem of the
hotel.
exam
ple
Full access to
your ecosystem
17:09My Hotel
14FRI
AUG
MON
AUG17
Punta Serena
00176
316
H

exam
ple
Your resources
at a glance
By scrolling down, the user can access the
individual digital entitlements and resources
available. For example:
• Info
• Digital keys (NFC, visual, bluetooth or code)
• Check-out
• WI-FI password, generated automatically
• Fidelity profiles
• Entitlements (Tickets, etc)
WI-FI:
Joe Smith
Nº 42126-543
NETWORK:
POINTS
25000
Guestroom
PSW: Welcome_316
FIDELITY
Museum
Zoo
SPA
CINEMA
16 SUN - STAR WARS
17:09My Hotel
14FRI
AUG
MON
AUG17
Punta Serena
00176
316
H

Smart
Notifications
EXPERIENCE OUTLINE

THE EXPERIENCE
The app leverages Emozionella’s Artiﬁcial
Intelligence solution to communicate and
interact with users on their terms.
The tone of voice is tailored to the personality
of the user and messages are sent only when
the context is perfect — so they don't disturb
and create a sense of caring.
Quick, automatic
satisfaction checks
Contextual
suggestions
Communications
by the hotel
The app uses notifications to
communicate, check satisfaction
and advise.
Take interaction
to the next level

This presentation is a sneak preview of the concept.
If you’re interested in knowing more about it, contact us at:
info@emozionella.com
You will get, for FREE:
- 2 hours’ consultation on the topic
- A concept outline for your needs
- A preliminary operational approach
Interested in
this concept?

Operational
Approach

Integrate with your systems to provide a more cohesive
experience and apply our solutions to a wider range of services.
We have various options for you.
Create stand-alone apps that don't require connections
with your backends and that are fully functional on mobile
devices.
Create a strategic roadmap to drive your digital transition
step by step, monitor KPIs and suggest best practices.
FLEXIBLE SOLUTIONS

Copyright © 2017 Emozionella®. All rights reserved.Copyright © 2017 Emozionella®. All rights reserved.
P0C1 P1I
CONCEPT
User
needs
Business
objectives
Competition
Concept
SCOPEDEVELOPMENT
APP CONCEPT
PROTOTYPE POC PROJECT
PROTOTYPE PROOF OF CONCEPT (POC)
Prototype

ready
Concept

readyIntent
IMPLEMENT
CHANGES
EVALUATE
FEEDBACK
FIELD TESTS
C0
Opportunity

identified
EXAMPLE OF A PROJECT
• Strategy definition: opportunity and value areas

• Business case creation

• User stories and use cases development

• Concept development

• Feasibility study

• Minimum viable product (MVP) definition

• Early roadmap creation

• Experience outlined: phones and watch

• Legal and financial framework ready

• Inclusion of potential users into the project
v.01b
POC
completed
• Determining the scope of the prototype

• Use cases creation

• Device selection for the prototype

• IT solution identified

• AI set-up

• Experience design

• Operational processes identified

• Prototype app development
• Select target and location for research

• A/B testing strategy for real-case scenarios.

• Select KPIs and survey methodologies

• Plan the POC readiness

• Execution of the field tests with actual target
users

• Update concept and prototype with feedback

• Define roadmap

• Suggest pilot approach

ARTIFICIAL INTELLIGENCE
AI algorithms, interaction framework, content set-up and
admin console.
EXTENDED CONCEPT VALIDATION
Conduct proof of concept on 3 concept variations to select the
one that is best for business and users.
IT REQUIREMENTS
Translate the app concept (business requirements) into IT
requirements.
CONSUMER INSIGHTS
Conduct consumer and market research to identify consumer
needs vs market offering.
CONCEPT IDEA
Product (MVP & way forward). Branding.
Business benefits. User stories, epics
and themes creation. Features and
experience outline. Target and value
proposition. GTM plan.
BUSINESS CASE
Costs & efforts (development and
maintenance) vs benefits. Business
models and KPIs.
OPERATIONAL
Feasibility study. Definition of IT capabilities
needed. Business processes modeling.
Designing customer service and support
needs. Proof-of-concept project
management. Pilot & roll-out plan.
BASIC WIREFRAME &
FLOWS
App basic functions, interaction
framework and primary use cases.
CHANGES TO
SMARTPHONE APP
Definition of primary-use cases.
Identification of changes needed. Cost-
and-effort analysis. Creation of a
change-management plan.
TYPICAL CONCEPT DELIVERABLES BY EMOZIONELLA
v.01b
ADDITIONAL MODULES

Enable the design to adapt to the user's personality and
context in real time.
PROTOTYPE
Creation of the prototype to test the experience.
SURVEY AND VALIDATION
Test the experience with real customers.
BRAND IDENTITY ON WEARABLES
Studying the best brand image on wearables.
GRAPHIC DESIGN &
RESOURCES
Design of the entire app and creation of
all the graphic, sounds and haptic
elements.
WIREFRAME
Designing the overall app structure and
interaction framework.
INTERACTION DESIGN
Creating a dynamic design for real-time
interaction and experience adaptation to
personality and context.
USER-JOURNEY DESIGN
Defining the experience based on interaction
patterns, use cases and related path-to-
purposes. Designing cross-device journeys.
MULTI-SENSORIAL
DESIGN
Designing the app emotional layer
leveraging graphics, sounds and haptic
stimulations.
TYPICAL EXPERIENCE DELIVERABLES BY EMOZIONELLA
ADDITIONAL MODULES
v.01a

BANK
GOLD LOAN
1st Prize!
WE SUPPORT ALL MAJOR PLATFORMS

Emozionella’s core team
• Project manager
• Product manager
• Sound designer
• Experience designer
• Psychologist
• Technologist
Customer reference
Project Steering Group
• Customer participants
• Emozionella CEO
Customer subject-matter
experts and key personnel
• Business development
• IT
• Legal
• Other consultants
• Weekly project ofﬁce meeting
with core team and key
resources from customer
• Steering group to approve
milestone changes
• Weekly status update from
Emozionella for core and
extended team
• Emozionella project manager will
be also on customer site if /
when agreed
GOVERNANCE
We work alongside your team and suppliers
EXAMPLE OF PROJECT ORGANIZATION

Business consulting
Mastering all stages of concept development, from
strategy to prototype, with a multifunctional team of
strategists, psychologists, designers and technologists.
Artificial Intelligence
Emozionella AI enables apps to live and breathe with the
user. Once implemented, the whole experience is
adapted in real time to perfectly resonate with the
context and personality of the user.
Our offering is built to solve the
challenges brands face when
expanding their business into
wearables.
Deﬁne a value proposition that
works for wearables
Create apps so smart they
deliver value at a glance
• Deliver the value and the experience users crave
• Create an intimate connection with the user
• Power the whole mobile ecosystem to satisfy the
new mobile consumer needs
• Satisfy contextual needs
• Speak to the customer at the right time
• Boost app retention
EMOZIONELLA’S OFFERING
v.01c

We have the right talent mix to deliver
superior quality. Our product managers,
technologists and designers work with
fashion designers and psychologists to
create the perfect app for any business
strategy.
COST-EFFECTIVE SOLUTIONS
MULTIFUNCTIONAL TEAM
To enable cu?ng-edge experiences, we
apply arAficial intelligence algorithms to
our concepts. Now each app delivers its
funcAons based on the individuality of the
user.
Why waste Ame and money working with different
providers of app concepts and design? With Emozionella
you’re just a step away from your enAre smartwatch app
concept. Thanks to our flat organizaAon, we are far faster,
and cheaper, than other consultants. 
WHY CHOOSE EMOZIONELLA?

Past: ADV designing for Coca-Cola, Telefonica, Unilever, Bankia,
Repsol, Founder "Milk the Agency"
Achievements Mediastar game design award, AR synesthesia
app concept and development, Cross-media app prototypes for
broadcasting
Expertise: UX design, Mobile app development, 3D modeling
Past Brand design for Unilever, ADV design campaign for
Renault, Co-founder of "Milk the Agency"

Achievements Illustration and animation for major
advertising and broadcasting companies, Bologna
International Book Fair Award, OFFF Award

Expertise Graphic design, 2D animation, illustration
Past Nokia, Genertel (Generali Insurance), Sportnetwork
(Amodei Publishing)
Achieved Raised profits for Nokia with new smartphone
services, boosted app success for Sportnetwork, delivered new
concepts to Genertel insurance
Expertise Product concepts, insights, business development,
service management, ITIL
Past Ernst & Young, Noema HR, Asset Management,
Achieved Personality recognition model for AI; Hierarchical
Interactive Training model
Expertise Psychology, personality detection, AI, Coaching
Psychology, HRFounder
Founder
Giuliano Valeri
CEO & CIO
Fabrizio Quintili
Interactional psychologist / Artificial
intelligence
Raquel Garcia
Chief Executive, CFO and lead
designer
Fabio Valeri
Director of services, R & D
Founded in 2015 in Spain, Emozionella is the first consulting company
specializing in smartwatch app concepts.
OUR MANAGEMENT TEAM

www.emozionella.com
info@emozionella.com
CONTACT US
This document is produced by Emozionella as general guidance. It is not intended to provide specific advice on your
circumstances. If you require advice or further details, please contact Emozionella.
Copyright © 2017 Emozionella All rights reserved.
ECI_004_EN
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Reinvent Hotel Experiences With Smartwatch Apps

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