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NEW Mirror Mirror on the Smartphone.pptx.pdf
1. Emily (Kunka) Lewis, MS, CCRP
Digital Business Transformation, Neurology
UCB Biopharma
Mirror, mirror
on the…
smartphone
A Strategic Roadmap for
Innovative Digital
Companion Platforms
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UCB is a global
biopharmaceutical
company focused on
solutions for people
living with severe
diseases.
By putting people at the
heart of everything we do,
we enable people to live
their best lives, as free
as possible from the
challenges of disease.
From Solution
to Patient
We strive for a unique
patient experience,
providing solutions
with the highest
possible impact.
From Patient
to Science
We pursue a deep
understanding of patient
sub-populations to
develop an original
scientific hypothesis.
From Science to Solution
We aim to translate scientific hypotheses into
innovative solutions and engage patients in the journey.
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UCB’s patient value ambition
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Creating value for patients now and into the future
Unique outcomes that help specific patients achieve
their goals
Best individual experience
Ensuring access to all those who need these solutions
in a way which is viable for patients, society, and UCB
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To allow patients to objectively measure symptoms in
chronic and episodic ways to better characterize
symptoms, as well as potentially predict them
MISSION
VISION
VALUES
Keys to Building “The Fairest of Them All”
Aim to make platform available to ALL patients within a
patient population, regardless of treatment regimen
Patient empowerment; elevating a patient’s sense of
agency (self-control & self-confidence, self-efficacy in the
management of their disease & treatments)
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Building Models
● Annotate photo and video sample
quality (e.g. based on level of
background noise, wearing of
makeup or false eyelashes, etc.)
● Have experts label samples
according to a baseline protocol
● Have experts convene case
meetings to come to a consensus
on a finalized labeling protocol
● Curate the richly labeled and
clinically validated samples for use
in model training and testing
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Coming to Life - Launch Strategy/Evidence Objectives
● May need to consider pursuing regulatory status as a Software as
a Medical Device (SaMD)
Generation of Evidence
for the Platform
For the effectiveness and
clinical benefit of the
platform as a patient tool
Generation of Evidence
from The Platform
On disease burden,
patterns of severity,
subtypes, and treatment
response
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• Digital companion apps are supporting care transformation by
providing a truly holistic approach to patient needs by
• advancing disease understanding
• providing a more complete picture of the patient’s condition for
action-oriented, proactive care
• Ultimately, these apps have the potential to evolve care
standards through the utilization of data to drive improved
transparency and communication with HCPs
The Prince’s Kiss - Harnessing the Power of Connection