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Studies have shown that the mothers of small children spend more time on blogs and social media sites than any other customer group and are far more likely to buy from a brand they have connected with in this way.
Bearing in mind that generally women buy everything for their households and children, it is their opinions that really matter. Retailers who want to sell to mums need to be active on blogs and social media platforms - and the best place to start is by running a blog of their own.
This presentation, originally delivered at the Harrogate International Nursery Fair 2014, explains how to set up, write and promote a blog that attracts a readership of mums and receives links from other established blogs in the parenting sector.